Let's navigate the noisy realm of online platforms, where authenticity and purpose reign supreme, it's about meaningful impact. We dissect the importance of standing out with unique, heartfelt content that resonates, rather than mindlessly checking off a post on your to-do list.
Let's navigate the noisy realm of online platforms, where authenticity and purpose reign supreme, it's about meaningful impact. We dissect the importance of standing out with unique, heartfelt content that resonates, rather than mindlessly checking off a post on your to-do list.
I am a huge believer that we get to be visible like we mean it, versus just showing up. Let me get on video today so that I can check off a box, know we get to show up like we really, really mean it. My friends, I got this email today and there was some data by Neil Patel and I thought was really really interesting about how much content is published on each platform every single day. Tiktok 23 million videos. Youtube 216 million videos. Facebook 350 million videos, or 350 million pieces of content. Rather sorry, x 500 million pieces of content. Linkedin 2 million pieces of content today. Instagram 95 million pieces of content every single day. I just want you to take a deep breath, because that's a lot of freaking content. I'm not even doing the math on what that is, but that is a lot of noise online, meaning that not all of that is video. Most of it on YouTube and TikTok obviously is going to be, but not all of that is video content. Not all that is visibility. Not all that is visibility like you mean it. Some of it is literally just let me check a box today and put out a post. I think that is the biggest difference when it comes to how you show up online if you were being seen in other people's news feeds and really, if you're trying to be different, don't go look at anybody else's content and be like I'm going to post that. I'm going to post that. I'm going to be like that. No, be you, because that is what is going to stand out. Trying to do what somebody else is doing is not working for anyone. But when you are unique, when you are you, when you are vulnerable, when you are showing your emotions, when you are showing who you are and what you believe in with conviction, that, my friends, is what is going to set you apart from everybody else. From 23 million, 216 million, 350 million, 500 million, 2 million, 95 million on these different platforms, I felt like what are those auctioneers? When I said that really fast, I felt like one of those people. But anyhow, how do we stand out? We have to do visibility. We get to do visibility rather like we really mean it, not to check a box, not to just show up today, but really truly meaning it, with conviction, with passion, with everything that we've worked on, with everything that we've done, that, the results that we know that our audience can get, with the thing that we are known for, the thing that we are an expertise in. So I thought this was also interesting and this is from the same article and, of course, I'm going to like, love this because I'm going to share it with you. But I thought this is very, very interesting.
Speaker 1:
Okay, where is that here? Hold on, let me scroll. All right, when it comes to this type of content. Instagram has a hundred million people watching daily. Youtubers are spending over five billion hours a year on this type of content. It is three times more engaging on Facebook. On LinkedIn, it causes seven times more reactions and 25 times more, or 24 times more, comments. It is a $1.4 billion market and it's expected to grow to 3.21 billion by 2027, and 27% of internet users consume it.
Speaker 1:
Are you ready? It's live video, my friends, live video. Now, I don't believe that you should only do live video when it comes to creating visibility, and we're not only going to do live video when it comes to the Visibility Explosion Week, but live video is crucial. It is important because most people will still not do it. Most people are still too afraid. It is still the least amount of content put out there, because live freaks people out, but it is the easiest type of content to put out there because you literally you go, sit in front of a computer or you pick up your phone and you literally push, go live and you start talking to your audience. You engage with your audience. If they comment something, you say hey, I'm so glad you showed up today, thank you for watching, right. Or they comment on something that you're saying and you riff on that. It is in the moment.
Speaker 1:
It's very vulnerable because my internet could go out any second. Right, my dog skidbark any second. My daughter could come in here any second and ask me a question and not realize I'm on. But these things happen and it shows who you are when things are not perfectly scripted and your audience will always freaking love that. Also, the smoke detector could go off because my husband is truly cooking, and that does happen sometimes. When I go live and we roll with it right, we roll with it how do I react? How do I keep showing up? Old me would have been like, oh, my internet's like messing up, and then just like in the live and now, and then now I'm just like, yeah, let's just give that a second, it'll stop in just a few minutes. Oh, that's just the Amazon person. My dog's acquitted in a few minutes.
Speaker 1:
But it is an important, crucial part of getting visible. Again, not a requirement, but if we wanna go against all of those numbers and all of that noise that is out there, we've gotta find a way to get in front of the audience that needs us, and this is a great way to do it. We're gonna talk about this more Inside of Visibly Explosional Week. We start next week and I'm super excited we're gonna do prices. It's seven days of different ways to get visible, to really be seen in front of your ideal person and attract more of your raving fans. So if you want to find out more, check out that link that I just dropped in the comments, and I cannot wait to see you in Visibly Explosional Week.
Speaker 1:
We always have a great time, even back in 2021, I had somebody who was never on video. She sold a spot to her program. They paid in full and then she had just joined my inner circle and it paid for the entire amount that she had paid to join my inner circle, like huge right. I had someone who joined last year and she's went all the way up my value ladder because I chose to keep showing up instead of hiding. So the question is are you visible? Are you visible Just checking a box? Are you visible doing it like you really mean it? You get to decide that. Check out the Visibly Explosional Week. It is a great price to join to see what it's all about and to learn some tips and tricks and some proven ways to really show up online and attract your raving fans.