Monday Minute: We Can All Increase Our Visibility [496]

By the end of this episode, you'll have a firm grip on how to showcase the transformational power of your offers and how to keep your clients coming back for more, ensuring your entrepreneurial light shines the brightest.

Grab your spot in The Visibility Explosion Week here https://thevisibilityqueen.com/visibilityweek

Transcript

Speaker 1: 0:00

I believe deep down that every single one of us have some sort of visibility problem, and I don't even know if I want to say it's a problem, but I think we can all increase our visibility somewhere, some way, somehow. And or if we're not doing it, obviously that means we get to implement it and do it. But if we are doing it, we always get to be refining it and making it. I know this isn't the best word to use, but tighter, but always thinking about and I think we should be doing this throughout our whole business as an entrepreneur but where can we make the upgrades? Where can we spend additional time? Where can we get tighter messaging? Where can we be more narrow, focused? Where can we improve? Right, and that is always going to lead us in the right direction. And so if today, on the Monday minute, I want to talk about that really quickly with you, because I believe if you have an audience and they don't know who you are, or maybe you don't have an audience, that is a visibility issue, right, that's, that's the basic visibility issue. Meaning maybe you've put out some posts and maybe you've put some pictures of yourself out there, but you've never quite gotten deeper with your audience. Again, I believe visibility is way more than video. I think video is the fastest path to create, like, no interest with your audience and to build relationships, even if they're one-sided. However, I also know you can do it without it, right? But again, how much am I willing to work on my vulnerability? How much am I willing to work on, you know, really getting to know my audience and understanding who they are and understanding what they desire and understanding where they're at right now, in this moment, and what their biggest hopes, wishes and dreams are? Like? How much work are you willing to do on that? Again, most people aren't. They want to create a business, they want to start and they want to throw up some content and cross their fingers and hope that hope the best. That's just, unfortunately, not the way it works, right, I think the other thing is is that maybe your audience sees you showing up, but they don't really know what you do, and that means that we don't have a visible repetition strategy.

Speaker 1: 2:21

Right, there's a lot of fog and in order to clear that up, right, we get to remember that not everybody sees every piece of content and that if we aren't creating a tight repetition strategy for our audience. They're gonna be so confused because we clearly cannot create 365 different pieces of content, right? It? That's, that's too broad, it's too variety, right, and so therefore our audience doesn't know who we are, how we can support them or anything like that. So therefore, they see us. They don't really know what we do or what we can do for them.

Speaker 1: 2:59

I think if you aren't building relationships online, it's in time to engage. Social media is a social platform, meaning that sometimes we get visible to one person at a time commenting on comments, replying to comments, you know, wishing happy birthday, like little things like that that maybe you think might be silly, but you never know where that can lead and what. Again, I believe that we're doing it with no expectation in return. However, I do believe it can lead to beautiful things. If you aren't attracting raving fans, then we have a visibility problem with your authenticity, your authority and your vulnerability. It's invisible to your audience, and so we get to figure out how can we make that more visible.

Speaker 1: 3:44

If you aren't making sales or the sales that you desire, your offers are most likely not visible enough, or the result and transformation that they would get when they purchase your offer isn't clear to your audience, meaning it's invisible, right. They don't know what that possibility is, so in their mind they're not thinking about it because they don't know what you're talking about and they're moving on. But if we give them something to clearly see where they can feel relatable, like, oh my god, that could happen, that could happen to me. That's when you hook them in, that's when you pull their curiosity in, right.

Speaker 1: 4:22

And then I also think if you aren't keeping clients or upselling clients, your opportunities for additional growth, like your ascension, your offer suite and your own growth, isn't visible to your clients.

Speaker 1: 4:35

Meaning that if people aren't upselling, then there is some kind of disconnect there, right? So either they don't see the path to the next thing it doesn't make sense or they aren't staying because they don't see your growth, they don't see you as someone that they want to continue to grow with, right. And so that's one thing that I always do. I'm always putting myself out there and investing in my growth, because I want my clients to know that I'm happy with me, but I'm also always happy improving and knowing that I can grow and get better every single day. I am going to go and deep dive into more of these in upcoming episodes, but I thought it was really important for today's Monday Minute to get this out to you, because it's something to think about, something new to want and something to just ask yourself where am I seeing a visibility, or need a visibility upgrade in my business so that it can support my own growth and support my own business, the bottom line and all those things as well?