Day 29. how I increased my reach by 2398% [36]

It's day 29 and I thought I'd look at my analytics from all the extra I've been putting in the past few weeks. I've increased my reach by 2398% across multiple platforms, by being more intentional and consistent. Listen to find out more and how you can do this too!

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Transcript

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It's November 2022, is not over yet. So ready to move. It doesn't mean we can't take a break. It doesn't mean we can't enjoy our holidays like what all is available are starting, ignite your visibility on Instagram, coming up on the 28th of November and that is going to help you streamline your Instagram experience, understand fully know what type of content to be putting on there and understand all the ins and outs real stories. He posts all the things so that you can create a raving fan audience there, make sure you check it out visibility queen.com to today's day, 29. And I am really just geeking out on all my analytics, and I don't do this enough, I do this in my inner circle every month, which is so cool to see all the growth and then I share it with them, there's a winner, it's super cold. But I get out of the habit of doing it for myself, and is really good to see the impact that you make. Maybe I don't have names with all these numbers, but I am able to see what I have done. So I decided in January to fall in on platforms a little bit more than I had been, you know, obviously we all kind of slack at the end of the year. And November. December was a really slow month as far as that goes. But I really decided you know, you need to be going all in on YouTube more Tiktok more. You've been slacking, you haven't done the things you've wanted. I probably slacked a little bit more on Pinterest this month than I would want. Because my I feel like it went down a little bit. But I was back all in with Instagram, and Facebook. And so I want to give you these numbers. But also, I started really, I was consistent on my podcast, I have not pushed his podcast. So interesting to see if I actually push the podcast, how that changes as well. And so these numbers include all my social media platforms, Google My Business, my blog, which I'll talk more about that. And then email because I think growing your email list is something you want to track. And you want to keep ahead of because it's so crucial. It's an asset that you earn, that no one else has access to right like that is yours. It is your traffic, we call that own traffic, whereas social media is borrowed traffic, right. And then we have paid traffic, which is paid ads, whether it's Google ads, or YouTube ad, or Pinterest ads, or Facebook and Instagram ads, right. So there's lots of different traffic that we can have. So the biggest growth that I had, that I want to talk about is my YouTube growth. And it grew by 2,000% to 2,023% compared to December, which was probably very lack anyhow. But the growth is phenomenal. Because I actually, my goal was one video a week, I think I have done two to three videos a week, which is really good. And now I'm like, Okay, wait, I'm onto something here. If you want to grow in 12 to 18 months, do one video a week, right. But if I want to grow faster than 12 to 18 months, then it's time to up the ante and go all in. So that was really phenomenal. Um, the other thing I've been going all in on is LinkedIn. Unfortunately, I only have LinkedIn live with my personal page. And I don't know how many people have LinkedIn personal page, but the analytics suck. So I don't really know my numbers. I could go look at every video and count if I wanted to. But I didn't do that for this podcast. I may do it. If I'm curious just to see. But I know there's impact there. And let me tell you why. I went to a networking event a couple of months ago, and people mentioned they knew me from LinkedIn. I actually started slacking on LinkedIn, because I was like, I feel like this is not doing anything. You know, I don't know why I'm doing this. I know I'm wasting my time. And so it was like okay, that was a reminder, people see you on LinkedIn krazee It's time to show up more consistently on LinkedIn. So I did. So unfortunately, I don't have those numbers. So they're not included in all of this. My second biggest increase was on Facebook and this is a Facebook business page. Because again, I cannot I can go look at every single post count the comments. If I did a video I can count the views but I'm not doing That's a lot of work. And so anything on my Facebook personal page is just going to be a bonus. But I increased my Facebook impressions by 143%. That's insane. Again, offer being more consistent offer, I'm showing up more. And so that makes me really proud. My Instagram, or sorry, the next one would have been my tic toc. And those are up 138%. And I'm super proud of that, because that's one thing I wanted was one tic tac video at minimum a day, that's my new goal for myself, my goal was actually 123. But one is the minimum, always give yourself a range. So that at least if you hit the minimum, you don't feel like you're slacking, right. And then the the next one that I had the biggest growth on would have been Instagram. And that was increased by 94%. So all in all, between my email list between my all my platforms that I'm on without counting personal Facebook page without counting my LinkedIn, we're at 126,000 people. And the month of January is not even over yet. I just kind of wanted to see these numbers for myself, and see what they look like. So well, you know, imagine this right? Now, obviously, I don't have a name for all those numbers. I don't have an email address for all those numbers. But I want you to imagine you buy a billboard. Okay. And if you could track how many cars actually looked up and paid enough attention, right? That they took it in for enough that if they saw your information, again, they would already feel like they knew or had seen that somewhere, right? It's the same similarities. If not, you wouldn't get screenshots of all those license plates with all their personal information, right? Or maybe that technology's coming. I don't know. But right now, that's not a possibility. That would be like invasion of privacy. I mean, I guess we do that with Facebook ads, too. But anyhow, um, but anyhow, I, I want you to like imagine like, oh, my gosh, 126,000. Now, the 126,000. You know, pieces of content that touch people doesn't mean that some of those aren't the same, right? Some of those could be the same people seeing multiple pieces of content, and that's okay. But being able to see that number, and realizing the possibilities is huge. My biggest actual touch base is Facebook. And that's 58,000 58,607. In the month of January so far. And again, we still have three days, right? I'm not counting today. And we still have three days. And then Instagram 30,288. Huge, right? So between those two platforms, that's, that's the biggest chunk of my impressions and views. Right. And that is, I'm not gonna lie, a lot of that is because of reels. Now on Facebook business pages, you can add your reels, right. I also go live a lot on my Facebook business page, the majority of those touches are coming from video, right, either reels, or reels or Facebook Lives. Instagram is going to be mostly reels, I have increased my engagement content, or my static content, which I think is helped as well. But it's like sprinkling all that in, right, I don't want to do just all reels. I don't want to do just all regular posts. I want to kind of sprinkle that in. And this is also a note. And so I'm going to try something I'm going to actually add in more IG TVs moving forward in the month of February because I want to see if that changes the number is that a game changer? Because if I'm already creating a video for Facebook or LinkedIn or YouTube, why am I not repurposing it on Instagram as an igtv. So that's going to be my future test. The third highest is Pinterest. And actually Pinterest is down about 30% for me right now, from what I normally do, and like I said, I've slacked on Pinterest in the month of January, just completely being honest and transparent. I'm at 20,000 I am normally between 30 and 50,000 on Pinterest, so that's really low. That's okay. And that's no paid advertising, either. And I haven't ran ads for Pinterest in a few months. So but I know with my idea pins, I can get up really high in Pinterest because I have one that's I don't know if it cost 200,000 views but it was close to 200,000 views most recent looked at it and then Uh, you know, we have some smaller ones like the podcast 418. It just really launched right. And I'm just doing it and doing it every day, but I really haven't promoted it. And it's it's a searchable piece of content, right? It's not somebody scrolling like, Oh, this is catching my eye because Christie's on video. No, it's totally different, right? It has to be searchable content or people that I've invited to come check it out, and they've listened. We recently added it to my website, too, so that I can, that can help with website hits in my SEO, so we always want to make sure that when we get the opportunity, we are sending people to a site that we own, versus giving the heads to a link tree or a milkshake or something like that. If you have a website, utilize it, send people to your website. Because worst case scenario, they're going to stumble on something else that's on your website. And we don't want to miss out on that, right. And then I had, let's see, Twitter, which I've been joking about lately that I'm not a fan was like 355. But that's just throwing some tweets up here and there, right. And again, you never know where your audience is going to come from. You never know. I've grown my Facebook groups in the month of January, probably by about 200. That's between the live launch I have going on right now. And also my normal free group, which is really cool. So yeah, 126 1000 My goal for February is to really work on my blog posts, my blogging, and get more of those blog posts out into the public, so that they can become more searchable. And I get more views and eyeballs on those. I've actually thought about repurposing some of my YouTube to my blog, I want to talk to my SEO, expert friend, Deseret and get her opinion on that. But I have the podcasts on there. I'm like, why not? Why would we not just go ahead and do the YouTube videos as well. And I want to remind you that working smarter, not harder, is not cheating. Okay? I do and I have said pretty some pretty harsh things about people posting stuff on Instagram, and then immediately posting it to Facebook. So it automatically goes and then you have like 30 hashtags on Facebook, that my friends, I'm not gonna lie, that's lazy, because nobody on Facebook cares about those 30 hashtags. It looks cheesy, it looks, it looks very promo, really, if you're gonna do that, at least go to Facebook, edit the post and delete all those hashtags. Because nobody's using hashtags on Facebook, even though they finally added them about a year and a half ago, nobody's using them. So just do what I say. And trust me on this, your engagement will be so much higher. But I also think it's so much higher if you just actually, if you're scheduling it to Instagram, just go ahead and schedule it using Creator Studio. It's a free tool, right. But if you want to work smarter, not harder on video. You can use stream yard and go live on Facebook, Instagram, or Instagram, Facebook, LinkedIn, and YouTube at the same time. Now you cannot go live on Facebook group and a Facebook business or a Facebook personal you can't do that you have to pick one. And then you can do YouTube and LinkedIn. And I was struggling to get my one YouTube a week in and was like, Listen, I have a camera. Why am I not doing this? I can go in and edit the thumbnail edit my description after the live for searchable content. But it's better than doing nothing, right? Yes, I would much prefer to do a real YouTube video and record it and then upload it. But it's just not working like that right now. And I'll eventually get it get to it. But right now, being able to go live on three platforms at the same time is a time saver for me. And I'm able to reach a lot more people that way. And that's how I've increased my YouTube by 20 by 2,023% in the month of January, and January is not even over. So how are you going to increase your views and your impact? Remember, we are blessed with social media. And you get to impact so many lives with your content. But you get to be consistent to be able to do that. If you're not seeing consistent growth, then we need to figure out what's going on. Am I not posting consistently? And how can I change this moving forward? So why don't you screenshot this episode, tag me and tell me what you're going to do in the month of February so that you can start tracking your numbers, seeing your impact and reaching more people that you can serve and support. I hope you enjoyed this episode. Feel free to share it on your favorite platform. and tag me, I love re sharing these and giving you a shout out as well. My goal is to always support you and help you see a transformation. Not only your business, but in your life. We will never outgrow our business. Remember that so we get to work on ourselves and see that transformation come through on both personal and business side. I would love to work with you and 2023 I have loads of opportunities that will fit the pricing and the budget that you have. Let's chat. I'm truly interested in creating an unforgettable experience for you to grow, transform and see how big your business can grow in 2023