Breaking Free From the Numbers Game in Business! [427]

In this episode we tackle the intricate world of personal power and self-validation. Imagine breaking free from the shackles of needing validation and being driven by numbers. Jump in and start your transformation.

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

Speaker 1 0:02

When it comes to this online industry, we have a major problem when it comes to numbers and when it comes to waiting, and this is a whole episode about personal power, and this was in my memories today and I want to read it to you because I think it's that powerful If you're building a business for longevity, there is no urgency that puts you in immediate lack. Also, I'll add ego. Trust the audience that buys when they first meet you, and also trust the audience that takes three years to say yes to you. That is a very, very powerful statement. There are a couple things when it comes to trust that I think we get to talk about in this whole thing. That also has a lot to do with personal power. For instance, do you trust your audience? Do you trust that your audience is going to pay? Do you trust that the right people will always find you? Do you trust that people will keep their commitment to you? Or do you believe that there's always going to be somebody that's not going to pay their bill? Yes, it's the fact of life, yes, it is going to be true, but if we think, oh, they're not going to pay for this, or it's kind of like the same thing when we price something that, if I don't believe that somebody's going to pay for this, guess what? They will not pay for this. It will show up in everything you do. And when it comes to numbers, we always are very we have this number problem. We have this number problem when it comes to number of followers, number of friends, number of sales, number of likes, number of comments, number of views. And I'm going to say this there's two things that have been. You know, if I want to create a freedom-based business, I cannot lead my life by worrying and stressing about because that's not freedom, right? And when I let go of the numbers, when I let go of waiting, it was a game changer for my business and we talked about this a lot in the Iconic program.

Speaker 1 2:29

Like, is an iconic brand literally sitting around worrying about how many views they have? Is an iconic brand sitting around worrying about how many people are commenting on their content? No, no, they're not. They're also not worried that she got two times the views that I got, right? We're not worried about that. If we are creating an iconic brand. I use this an example in the training. But like, is Oprah worried about that? Is Beyonce, is Taylor Swift. No matter of fact, taylor Swift. If you go to her Instagram account, she has her comments turned off. You actually can't even comment. You can like, but you can't comment. That's how much she cares about comments.

Speaker 1 3:13

Also, there's this whole thing about you know managing them. I get it, but it feels like in business, we create this business and we're gung-ho and we're so excited and then we try to sell something and then we're refreshing our screens, we're looking at our watch, we're literally waiting at our desk for somebody to say yes to us, to validate us, to make it, to prove to ourselves that we know what we're doing, and I want you to literally take a step back and just be like can you not validate yourself? Do you think Taylor Swift needs all those people to validate her that she's a songwriter? Do you think that she needs all those people to validate her that she can sing, that she can fill a stadium? No, she does not Go back to her old music before she was filling stadiums and see what she says. And I think that is a huge disconnect, because when we show up waiting right like I'm just waiting on somebody to buy this, that proves to me that it's the right price, that it's the right name, it's the right thing that my audience wants. Right, like I'm just waiting. So we spend our business lives waiting on other people. And remember that quote I just read that I said a year ago can we hold the standard for the people and trust our audience for the people that buy when they first meet us, but also the people that take three years to buy from us? Can we? Can we understand that everybody's on a different trust level, that everybody's on a different cycle, that everybody's on a different financial money mindset right? Can we trust that? Can we trust ourselves that I'm going to show up, no matter what? I'm going to show up if one person joins, or if a thousand people join. I'm going to show up if nobody joins, and I have done that? Go back to any of my videos where I talk about the first web. I called it a webinar back then in 2018. Nobody showed up. I did. I showed up for others when they didn't show up for themselves, and I will continue to do that in my business.

Speaker 1 5:41

I think there's this thought process that once you've made it, once you've hit six figures, once you've hit multi-six figures, whatever that you always have people pounding down the walls to buy your offers. That's not true. It is a consistent action on my part. It is a consistent showing up Because you know what, just as easily as I've created an iconic brand and I believe I've created an iconic brand just as easily as I've become unforgettable I can also become forgettable. If I walk away from social media for 30 days, it's going to be really hard for me to sell. If I become inconsistent for six months, it's going to be really hard for people to remember who I am and why they want what they say they or think they want from me. It's going to be really hard for me to position myself. It's going to be really hard for me to be top of mind. It's going to be really hard for all of those things right, much less saying that I want 100 people in this program.

Speaker 1 6:53

I had to realize that numbers were. I couldn't believe actually how much numbers meant to people until I went to cancel or went to change my Instagram account. But that's who you are. No, it's not. I'm not a 10,000 Instagram account. That's not who I am, but you work so hard to build that. Okay, I can do it again, but are you sure you want to do this, chrissy? Yeah, I'm sure.

Speaker 1 7:27

I think doing that was very exciting at first, and then I had to learn how to stand in my own personal power and forget about the numbers, forget about the posts that nobody liked, forget about the posts that nobody commented on, forget about the sucky views. I had to move forward and believe that I knew what I was doing and believe that I knew I was making a difference in people's lives, whether they validated me with a comment or not, because at the end of the day, I got to decide on that new account. Am I waiting? Does that mean I got to get this account to 10,000 before I've made it and can validate myself again, or am I validating myself right now? It's a beautiful thing. Actually, I don't care how many followers I have. I don't care how many views I have.

Speaker 1 8:28

I am the social media strategist who used to look at her numbers multiple times a week, if not every day, and now I probably only look at them, maybe once a quarter maybe, and normally it's because somebody says something like hey, are you noticing decreased likes or comments? And I'll be like, oh, I don't really know, let me go look at that. But we feel so validated, especially in a service-based, social media strategist world. That's what we do for our clients. Right Numbers mean that we're moving in the right direction. So, hello, how do I become so detached from my own numbers and my own business? Because I'm making sales Not that I have this I need 20 people in every program, or I need 50 people in every program to make it worth my while. No, I just whoever's going to buy is going to buy.

Speaker 1 9:29

I don't wait on people. I don't wait on people to validate me with their credit card. I don't wait on people to validate me with showing up to my live calls. The call is there. I trust that you're going to watch it. If you bought it, I trust, if you can't make the time, I do it live. You'll show up for the replay. You'll show up for yourself.

Speaker 1 9:54

I trust that when it comes to my audience, it's hard for a really a lot of people. Even I find myself sometimes going back to the number thing and I have to correct myself. Be like wait a minute. Do I need proof? Do I need validation? Is this an ego thing? Can I separate that and show up for the people who did say yes, the people who did decide to sign up. Stop allowing numbers and waiting on somebody else to buy or somebody else to like or somebody else to watch or somebody else to comment to validate you.

Speaker 1 10:51

One of the most beautiful things that will actually attract more people to you is when you literally detach yourself from that. When you detach yourself from that validation, from that proof, and you validate yourself. Some people call that confidence and some people call that I'm sure of myself. At the end of the day, I call that personal power, because I'm standing here believing and knowing without a shadow of a doubt that I know what I'm doing, that I can get my clients results their results are my qualifications and then I can get my own results, which also are my qualifications. I have belief and I have certainty. But I have not always had these things. I had to build them. I had to work really hard and, just like I tell my clients, if you don't have the belief in certainty, bar of mind until yours is there. My mentor used to say that to me all the time. It was a beautiful thing.

Speaker 1 11:57

So the question is can you ignore the numbers? Can you keep going even if the numbers aren't what you want them to be? Can you keep showing up knowing that that one person is watching, knowing that somebody is going to get major, have a major transformation over the way that you show up and the things that you do and the things that you say? Can you believe that with certainty? Or do you need that instant gratification, that constant validation to keep moving to the next phase of your business, because there are going to be sometimes that are truly.

Speaker 1 12:33

We all have dips, right. So when I have a dip, does that mean I'm not worthy? When I have a dip, does that mean I don't know what I'm doing? No, strategically, I can look back and see that I'm probably not doing something right, or I'm being inconsistent, or I haven't talked about the thing I'm selling enough. I'm like, yes, I can step back and look at that very strategically and very, again, detached. It's not about me. It's about how I'm showing up. It's not about me. It's about what's my strategy and what am I implementing and what am I doing. It's not about me. It's about my belief and my certainty. And how am I showing up? Do I believe that this is going to be life changing or do the thing that I say it's going to do when I sell it. Can you detach from others validating you, from others being your proof and others determining whether you keep moving forward in this business or not?