Sell Like a CEO this Holiday Season

531- Whether you're a seasoned pro or just starting out, this episode will guide you through making impactful sales that align.

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Transcript

Crissy Conner: 0:00

Let's talk about holiday sales, mega Sales Day, whatever you want to call them, because we have so many opportunities coming up where, if you are the type of person who is afraid of feeling salesy, if you don't want to annoy your audience, and you have so many fears around selling, or you're just like, I want to like, sell the crap out of what's coming up and what I have available. Then you want to listen to this podcast episode, because it is crucial that I give you some information that is going to serve and support you. Okay, so the first thing I'm going to say is, I'm going to give you a lot of tips and tricks here, and we're going to talk about Black Friday. However, if you want the most intense training I've done that goes straight to the point you are going to want the Black Friday accelerator that is going to serve and support you with not only holiday sales, but even any type of cash injection that you want to create in your business. But the first thing that I will say is that if you do not create an offer, if you do not decide to invite people to said, offer product service, whatever it is that you sell, you are probably not going to make many sales during the holiday season, right? So the reason this episode is coming out the first week in November, it could have been came out earlier, but we have until the 29th which is the date for Black Friday. So we truly have a good four weeks before Black Friday is here, even though I would not recommend waiting until Black Friday to sell and we want to make sure that we have as many opportunities as possible to not only build up our list, to build up our following, to build up our raving fans, because it's a great opportunity, right? And we don't want to miss out. So I want to make sure that you are having and ready for a successful or the as most successful as you can have a holiday sales opportunity. Now I will say this, a lot of what we do for Black Friday result, the results are coming from what we've done all year, right? It doesn't mean that it's too late. It doesn't mean that you can't sell anything, but truly, your visibility, how much you've warmed up your audience over the year, has a lot to do with how successful you are going to be when it comes to your holiday sales. So I want to encourage you right now, if you're not already like, go create a post. Go give some massive value. Do some master classes. Do some activation events like those are crucial for your success and what results you get for your holiday sales. Okay? The next thing I want to say is that you actually don't have to sell during Friday or this time of year if it doesn't feel good to you and you don't want to do it. Now, there's a difference between it just doesn't feel aligned, versus I'm scared. Two big things, two different things, right? So if it's a fear thing, that I'm just scared, then I would encourage you to do it. Get out of your comfort zone. If it is it doesn't feel aligned, or I just want to do free stuff and really build up my audience to the end of the year, so I hit 2025 then do that. If it doesn't feel aligned, don't do it. I know a lot of times we think we have to do holiday sales, but if it doesn't feel aligned, then don't do it. And that is like, if you didn't already give yourself permission, I'm giving you that permission. Okay, you are a business owner, you are a CEO, and you get to make that decision. So if you just felt like your whole body relax because you realized, thank you. Then you can quit listening to this episode, or you can keep listening and it can serve and support you for a future episode. Okay, so are for a future offer or sell or whatever you decide to do, so it is going to be very important. I believe if you are a product based business, this, I'm not this doesn't apply to you, and I am going to talk about product based businesses some. But if you are a online business, you're offering coaching, you're offering memberships, you're offering courses, you're offering things like that. I would stick to three or less offers. You have plenty of time that you can sell, but you want to keep your clients focused, your potential clients focused, right? And I do believe that as a product based business, you have more free reign, like you could truly do a 20% off your entire website, so you don't really have to stick to that three, that three offers. And again, if you're doing a flat percentage off of everything, even an online business, you could, you could do, do everything. You could say 20% off everything on my site, like for these days. Again, you are the CEO. You get to decide what that looks like in. Black Friday accelerator. We talk about offer creation, all the ideas to create things that to not create things, to use things you already have created. And also, how do we leverage 2025 in this how can we sell something in 2024 and also leverage 2025 and so that's like a great strategy that I talk about in there. But anytime you can leverage both, like that's, again, it's recurring revenue. It's already, know, I'm going to get some type of revenue from this, or potential revenue for this, in 2025 right? I'm giving a reason to come back. And so that is crucial, too. The other thing is, is that, you know, some people have offers on Black Friday and they don't discount. You don't have to discount again if the if it's felt gross in your body, to discount, and this just gave you permission to not have to discount again. You're welcome, but you are the CEO. You do not have to do what everybody else does. You can do a bonus. You can do something like that, or you can just be like, these are my prices. Here you go. Another tip that I talked about in Black Friday accelerator is, if you have a monthly membership and maybe many people don't buy it by the year, that's where your discount could be. I'm going to reward you for paying in full right now. And so that is huge, right? That's another great idea. Also offering something in 2025 but if you purchase it during the holidays, you get it for 2024 prices. But it actually happens in 2025 again. These are just some of the ideas that we talk about. We go deeper into strategy and selling and content and offers and deliverability and how to increase your sales, all of those inside of the Black Friday accelerator. So if you have not grabbed yours, the best pricing is right now whenever you click the link for the in the show notes. So it'll be the best pricing. I promise that'll be the best pricing that day, and it could go up the next day. So make sure you grab the pricing that it is. You also get a workbook that will help you map like you like a road map to get all of this out, prep for this and really be solid before the holidays get here. And my goal is to help you do this so that you don't feel stressed like you can enjoy and live your life and know that what's happening on the back end your cells, everything's good because you're prepared. You've done all your homework, you've done all of the action steps, and you're ready to go. You.