Why Your Audience Isn’t Engaging, Signing Up or Buying – And How to Fix It

Your content isn’t landing, your offer isn’t selling, no one desires your freebie and your audience isn’t engaging—because they don’t see what’s in it for them. In this episode, I’m breaking down exactly how to shift your messaging so people start saying YES to what you’re offering. 

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Transcript

0:18

If people are not buying, if they are not engaging, if they are not taking action, it's probably not you. It's about them, but also kind of about you, because there is a reason that they aren't engaging, there's a reason they're not taking that freebie. There's a reason that they're not buying and you get to find out how to fix it. So the first thing I will say is that people don't know that they need it, because in their mind, they're scrolling on by again, whether we're talking about a piece of content, whether we're talking about a freebie, whether we're talking about a freebie, whether we're talking about a offer, it doesn't matter. It could be a real it could be a live video, but if they don't see the reason in the headline, in the hook in the title, why they need it, what's in it for them, they have no reason to pause. People get about eight movies of information every single day, eight blockbuster movies every single day. So if you don't have a compelling reason for them to stop, they're not going to and this is across everything that you do, everything that you put out. This is why, in raving fans and iconic I talk about these are the things that you need. You need to be convicted, you need to have confidence, and you need to be so clear in everything that you do and everything you put out. And a lot of times that starts with knowing who we're speaking to and knowing who they are, versus just guessing and trying to, you know, honestly, what I see most people doing is just marketing to everybody, like it's for everybody. No, it's not. Because when you market to everybody, you market to no one. And I've been saying that since 2018 at my first webinar that and it's so true. So if people are not engaging with your content, your offers, even your free stuff, it's not because they don't need it. It's really because they don't see the value. You've not conveyed the value. They don't see what's in it for them. So we get to break this down exactly why your audience isn't taking action and how you can fix that so people don't engage when they don't feel personally connected. If you're using chat GPT, if you're saying the spitting the same things out on the internet that everybody else is saying, You're not differentiating yourself, therefore there's no reason to pause, because you're just like everybody else. If your content looks like everybody else's, if everything is always overly polished and everything is always over produced, you're not showing them the real you. Anyone can go to Google and chat GPT, for that matter, and get the answer. What they can't get from those two places is how you went through your struggles, your stories, and came out on top. And what happens when you do this. People see themselves in you. I would not be, you know, the so called visibility queen. If I was birthed with a camera in my face, and I love the camera, and I loved everything about it, and I jumped up for joy, and was like recording myself from day one. I resisted it. That's where your mess becomes your message comes in, right? And there's a story there. The same thing with launching, the same thing with selling. I hated all of it. I hated every single part of it. And when we don't tell those stories, we're missing out on the connection that we can have with our person. We're saying that I just want your money. I'm not really worried about connecting with you. Just buy my stuff. And I know that's not the way that you feel. You're not listening to this podcast because you don't care. You're listening to this podcast episode because you do care, and you want to better yourself. And so I want you to think about this as as every every time you write a sales page, every time you write a freebie page or opt in page, every time you write a piece of content, every time you record a reel, every time you record a podcast episode, what's in it for them? Why do they care? Why should they stop their school? What's the transformation from this video, from this piece of content, from this podcast episode, from this free offer. You know, I was a friend of mine went to FHL, and she sent me the video from Myron. And this is so true, and I always say this to my clients. Uh, in a little different way. I say just because it's a freebie doesn't mean people should jump up and down and take it. You're asking them for their most valuable resource. It may be free, but it is their time. Don't waste their time. And Myron said it in a very similar way. And you know, we're not if we're putting out, oh, grab it because it's free, and we're promoting it because it's free, and just thinking people are going to take it because it's free, we're doing it the wrong way, because no matter if it's free or not, we're still asking them for their time. And so it matters, even if it's a free piece of content, even if it's a free YouTube video, even if it's a free master class, it matters. Why? What's in it for them? What they're going to go into this a certain with a certain identity, and they're going to come out with a different identity? What does that look like? People don't engage when they don't feel personally connected. They also don't engage with a freebie if they don't feel personally connected. They don't engage with a video if they don't feel personally connected. So your job is to help them feel personally connected and show them what is in it for them and why they should stop their scroll and why they should listen and why they should pay attention. You uh, you know, a lot of times I see clients like saying, like, here's all the things that are included. Okay, some people may want to know everything is included, but most people want to know what's in it. For me, so this offer has five modules and 10 bonuses. Okay, this offer will help you stop second guessing your pricing and finally, sell with confidence. Boom. What is the transformation, whether you're writing a piece of content, whether you're creating a YouTube video, whether you are selling an offer, how is their life? How is their health, how is their finances? How is whatever it is that you do going to be different after they say? Yes, people are always going to buy based on emotion, and when we can pull them in, right based on that emotion, helping them see the outcome, helping them see that we are we see their gap, we see the the pain or the problem that they're in. We have the solution, right? And so we sell the gap, right? We create the gap so that they can be free, or they can be pain free, or they can feel like problem solved at the end. We can help them change their life, right? So this is where we help them. Imagine, you know, I talked about this a lot in a lot of our programs, but the word imagine, imagine waking up six months from now and no longer feeling pain. Imagine waking up six months from now and, you know, having the revenue that you never even thought you was possible, and you've paid off all your debt, and you're going on vacations every month if you desire. Your freedom is really freedom. It's not just a word you throw around. It really happens again. Getting so super specific, right? You know, when it comes to content, you know we we can call them to action, like have a call to action, helping them see that they're missing out on something if they don't grab it. When I did my free offer in December, I am now selling that week program, by the way, but when I sold it, or when I gave gave it away, or did it for free, live in December, the people who really understood and did it right, they understood the outcome, are the ones that were messaging Me in January, telling me the results from it. You Yeah, and so I want you to think about this. When is the last time you asked yourself about a piece of content, like, what's the purpose of this? Why am I posting it? What's the emotion I want them to feel? What's in it for them. And the same thing with a freebie, the same thing with YouTube video, the same thing with a podcast episode. Why am I doing this podcast episode? Because I want you to attract more people. I want you to close and convert more people. That's why I've created this, this podcast episode, so that you understand that there is probably a disconnect what people aren't engaging or buying, and how you can fix it. Plain and simple, you are listening this podcast episode because you're an entrepreneur, business owner, CEO, whatever you want to call yourself, and that's one of the things that I am excited about doing in the program. Simply irresistible offers, because we are going to make our offer so magnetic that people feel like they can't live without it. And obviously, to sell an irresistible offer, you need an audience. And so there is that part of creating an audience, right and being consistent on social media, but these things, asking these questions, are going to help you get there, and if you're doing all these things consistently, is it your offer that isn't? Is it your offer that isn't? It's not resistible, right? It's, it's not like they can't, they can't, not have it, and that's what we want. So if you are tired of hearing crickets with your content, if you're tired of hearing crickets with your freebies, if you're tired of hearing crickets with your YouTube videos, and you want to create things that people jump on, they listen to, they engage with, ask yourself, why should they care? How is it about them? How am I making it more about me and not about a transformation? And we're going to go deep in this inside of irresistible offers. And I'm so excited, because this is an insane program, by the way, you can join for as little as $1.11 that simple. There are three options total. So we have $1.11 you can do a week Q A with some extra audios for $11.11 cent. Or you can join a mini mind type atmosphere where we're going to dig into your offers and look and review your offers and help support you in your offers for$111.11 it's a no brainer, so check out the show notes. If you're ready to jump into this. It is going to support you so much. There's going to be so many takeaways. And I'm telling you, I'm selling it for $1.11 but I'm not wasting your time. I'm not here to waste your time. The value of this is priceless, especially when you take the tradings, you teach, take the teachings and you implement them. That's how you can make anything priceless. It's up to you. Check out the link in the show notes, and I will see you inside of simply irresistible offers.