Mastering Marketing & Visibility Strategies for Authors with Rebecca Paciorek

Thinking about writing a book or already started?  Marketing expert Rebecca Paciorek shares her journey from magazine publishing to helping authors, coaches, and speakers create impactful content and visibility strategies. Learn how to build your audience before your book launches, leverage in-person events, and turn your book into a powerful marketing tool! 

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Transcript

Crissy Conner: 0:17

Rebecca, welcome back to the visibility impact show today we have an amazing guest, and her name is Rebecca, and she has over 20 years of marketing experience and has worked virtually since the year 2000 with a bachelor's degree in communications and a concentration in marketing. She specializes in content creation, particularly for authors, coaches and speakers. Rebecca published magazines for almost 20 years, and did the majority of the writing and editing and since the onset of social media, Rebecca has narrowed her niche to creating content for digital marketing projects from social media strategy and management to newsletters or blogging, she's well versed in pulling it all together for your brand. And in addition, she does graphics and short social videos to go with her content projects. And this bio does not say that, but Rebecca just started a podcast. She is all over my social media feed. So Rebecca, if you would like to do a quick introduction, pronounce your last name for my audience, so I don't butcher

Unknown: 1:24

that's so funny. I was actually going to comment on that and say that I think you were afraid to say patchwork. It's like doing your chores. So all doctors and everyone, they write it phonetically in their little chart. So Rebecca Patchwork, my maiden name was haubach, which was so much easier. But yeah, Rebecca patchoric, gosh, you know, that was a pretty good bio. You did there. The only other thing that you did not mention is that I have started the author's allies Round Table marketing membership, so I probably need to update my bio. Very fun. We are in our just getting ready to start our second year of that. So very, very exciting. I specifically work with authors, coaches and consultants as a general rule within that group, lot of speakers too, and I am thrilled to hear that you're seeing me all over your social media because, hello, I have a fabulous Visibility Coach. Been learning a lot of great things there and so, yeah, it's just been so much fun. So much fun. Thank you for having me. I appreciate it

Crissy Conner: 2:37

absolutely, absolutely okay. So you've been in this world for a while, so let's talk about why authors, what led you to authors?

Unknown: 2:48

Oh my gosh. So I when I was about it was pre kindergarten. Even my great grandmother worked at the Goodwill store, and she started bringing home these books, these hardback books, they were yellow. Nancy Drew Nancy Drew books so I learned to read before kindergarten, practically like I was starting to learn to read, I fully could read by the time I entered first grade and I got addicted to Nancy Drew books. I actually have a rather nice collection. I have almost all of the original ones by Carolyn keen, and they're still hard back, and I have some that are even the blue, so they're first editions. And because I have been a reader my entire life, like I don't watch television still, like I don't watch TV, I read all the time. I just really wanted to give back. I wanted to be able to work with authors. And so a few years ago, I started working with a couple of authors, and had so much fun doing the marketing, figuring out how to get them to the top of those big A charts, right? And it I came up with some great plans, and it just started, kind of, you know, snowballing from there. And because I love books so much, I've been actually in the magazine industry for over 20 years. Like, basically, right out of college, I started publishing magazines, and I did the new homes guides and the apartment guides, those magazines that used to be at all the Kroger stores before the internet, kind of, like, took it all over. I know there's still some, but I published those in Greater Cincinnati, Northern Kentucky, and Dayton, and, yeah, for a long time it was, it was a long time. It's really fun. I miss it sometimes, you know, like magazine publishing really fun. It's just a whole different world now. And so I just, I really wanted to give back, and since I love to read. It's not a stretch, and it's not difficult for me to have to read my clients books. I mean, there are

Crissy Conner: 4:43

worse things. Yeah. So you basically married something that you love, that was a hobby, into something that you're really well, you're good at both, but you're really good at social media and marketing. And so you married these two things together. Absolutely,

Unknown: 4:59

it's fabulous. I my husband and I both lost our jobs in 2010 within two weeks of each other. The real estate market crashed, the magazines closed, and we had both had our jobs, like, 10 years. I looked for another job for, like, I don't know, a year, and it was just tough, because I had already been. In the market for 20 years, and people wanted entry level people, and so I decided, of all things, to become a realtor. After watching them, you know, make all the money for so many years, right? Make all the money. I hated it with a passion so much. Hated it. Hated it. People would expect me to go out at midnight and sign contracts and just the craziest stuff. But in that time, the realtors kept coming to me, asking me to do flyers and press releases and all this stuff. And the next thing I know, I have my own business. Like they they just kept coming to me. I have my little cubicle. And they would come over and I would send them, you know, bills on PayPal and stuff. I was like, What the heck. Why am I doing real estate? I have my own business already going. So I just rolled with it and kept on going. I love it. I love it. Awesome. Still awesome. 16 years this year, that's

Crissy Conner: 6:09

that's insane, but that's good. Like you have the experience, you have the background. You've seen it all. You've seen pre 2020, which I think a lot of people have this big misunderstanding of like, I feel like the people who came in before 2020, have the grit. They have the stamina to stay. They have the tenacity, because we went through a lot of ish before everybody accepted everything being online.

Unknown: 6:35

Oh my gosh, yeah. I mean, I have one of the old time fax machines. Do you remember those where the paper, like, rolled up that was in my office and a phone with a line on it? Yeah? Crazy. Yeah. We've been through some stuff. I mean, we didn't know we've seen the most work technology changes out of anyone like and like you. I mean, I imagine you and I both were, like, the first people on Facebook.

Crissy Conner: 6:57

Yeah, it's crazy. Too funny. Too funny. Yeah, okay, let's get into some questions. Because I know my audience, anyone who is writing a book or thinking about writing a book like I know, they're going to want some information from you. So what do you see in authors? What do you see as the biggest changes regarding author visibility and what has remained constant? That

Unknown: 7:22

is a really good question. So the biggest changes are no longer having those walk in bookstores. Even Barnes and Noble has been closing all across the country. Used to be back in the day, you know, if we were cruising the mall with our friends, we'd stop in at Walden books. You probably remember that place, and we can spend hours in there, right? And now you're lucky to find a few bookshelves in a target that that actually have books. So that's the biggest thing that has changed libraries, you know, the whole the whole ebook thing, the whole audible book. So there's so much that's changed, right when it comes to visibility and being an author, I mean, the whole invent of social media, but a couple of things that have stayed the same, that year after year are really important. And I know you and I talked about this briefly before we started recording in person events people want to meet the real person behind the book. There is nothing cooler as a reader than to be able to meet the author and be like, Can you sign my book? Can you sign my book? And these are still happening. I mean, you've done it. I've done it, you know, I have actually, you know, created book tours for my authors and scheduled them, and I've gone to the book tours, I've gone to the the signing events. And there's nothing better as an author. There's no better publicity either, because everyone with the invent of our little friend the instant camera, right? Yeah, you have a book signing, people are taking pictures and posting them right that minute. It doesn't get better than that instant publicity and third party. Yeah, so that is amazing. But the other thing that has stayed the same that so many authors, I have such a hard time convincing them of, is email you and I both. I mean, you, you're, you're like, I am email. It's the only thing you own, right? Like everything else is running ground, and authors need to know that email is imperative still, and so are some of those in person events. And this can actually sort of qualify as an in person event. I mean, even having an online discussion with your readers, it's gold, just gold. I

Crissy Conner: 9:37

love that I remember going to a this is just a funny side note, but I remember going to an author signing. It was back in 2013 it was all these authors that I liked. Oh, yeah. And I got pictures with all of them and tagged them on Facebook, yes, back in 2013 and I remember a friend saying to me, um, are you like an author groupie or something. And I was like, I love all these authors, because I was reading so much at the time. But the good thing was, is that I didn't know everybody. And so the people I didn't know I got their book, and so then I started following them, then they had, you know, other books, and then I read those books. So it was a great opportunity for a visibility, even though it was in person. And. Because there were multiple people there, I didn't know everyone, and I got to know them, so they got my business just being an extension of that event. So you're so right. So Right. Oh my

Unknown: 10:27

gosh. And the conventions and things, the book conventions, they're amazing. And Ohio is so impressive. You know, we're both in Ohio. Ohio has some of the most loyal readers and writers that I have seen from working across the country, and we have some of the best conventions. There's a couple coming up that these people go and they save money all year and they buy stacks of books. Crissy, I'm not kidding, like stacks. It's unbelievable to me the money that can be made at these events. And it's not about the money for the authors. I mean, sure that a lot of them, they want to be a full time author, but they are so genuinely happy to get out there and meet their readers. There's nothing more motivating than that. Yeah, you know, when you get to meet the people, it's amazing. It just makes you want to write

Crissy Conner: 11:16

more. Yeah, absolutely, absolutely. So I have a question that I think is an interesting question. I think people want to hear this. So when it comes to being an author, and maybe they're not an author yet, when should they start getting visible yesterday?

Unknown: 11:35

I mean, truly. I mean, I'm sure you agree with me on that one, right? Yeah. So here's the thing, so many authors, so many businesses, really, they think that write the book, put it on Amazon, they will come. No, no, they will not, because Amazon is not there anymore to sell books. They really don't make the money on the books like they do the other things. So people need to get to know you as a person, not a pen not a pen name. They need to get to know you before they will even think about buying your books. And the authors that do the best truly are people who've already built up a following, even if it's been in another business. That's another reason why speakers, coaches and consultants do well with their books, because they already have people that know, like, trust them. And so, you know, those non fiction books can do really well too, but getting visible before you publish that book is really important because you've already got built in readers, and they're just sitting there waiting to give you their credit card. Yeah.

Crissy Conner: 12:43

What do you think about people taking you on the journey? Like, when, like, authors, maybe you've not written a book, but you're getting visible, and you're taking people on the journey with you, like, I'm writing a book, like, I'm so excited giving them updates on the word count that you've written and all those

Unknown: 12:57

so much fun. I mean, people get so into that, especially if it's someone who loves you, right? I mean, you know, when I start telling people I'm writing a book, they're like, Well, why aren't you posting about it? Well, because my my books that I'm writing, I like six of them, and they're all kind of works in progress, right? But when you can take that reader behind the scenes and go, Well, here's my dog, right? My dog sits here while I'm working on my book. Here's my coffee. Here's my this. People want to know. It's just more of that. Wanting to know you. It doesn't have to be fancy. It can be you sitting in a coffee shop. I mean, right now I'm my office is in progress, so I put a screen up. This isn't fancy, you know, but people want to know you. And so yeah, if you can get the sooner you can get started, even if it's another business. I mean, pretty much, almost anything. The sooner you get visible, the sooner you get followers, the sooner you get people knowing you, the more books you ultimately sell, absolutely,

Crissy Conner: 13:55

absolutely. So tell me a little bit about your unique approach to helping authors, you know, achieve visibility and helping them market their books that really set you apart from others in the industry. Sure.

Unknown: 14:09

Well, first of all, I mean, I have so much experience in the industry, right, like And granted, it's magazines, very, very similar concepts right behind the marketing of anything that's in print, my sort of, I have, like a it's got gotten various official names, but within the marketing Roundtable, the authors, allies roundtable, we're basically following a 10 step approach that I have sort of cultivated and come up with, and you can get that approach with my free ebook, but the approach is to build your marketing suite step by step. And that's why getting visible now, getting visible yesterday is good, because that's step one, right? And so we're trying to do it in a way that doesn't freak the author out, because most authors, like, probably, I don't know, more than 90% at this point, they have other jobs, they have families, they have things they're doing, and so they don't have time to just sit down and do the marketing, do the visibility. So we go step by step. Step one is going to be, you know, working on your. Bio. I mean, people need a bio. You know, step two is, is, I think I have step two set up is, is doing the one sheet and the sales sheet. It's very methodical, very step by step. And then within that, we're being strategic with each of those pieces while we're building the branding, if we don't already have that set up. And so it's really because I've done it, because I've been there. I've actually owned a magazine for three years myself, and so, you know, I've been there and I have gotten several authors to number one on the Amazon list with some of my strategies. Promo stacking is a big one that I do and teach within the group, Facebook and Amazon ads, and so we're just, we're very strategic, and I believe that if you start soon, and you get those steps set up along the way, like you said, while you're publishing, while you're writing, then when your book comes out, not only are are your people Ready to buy it. But you have in that process, you know you and I both love the journey, in that process, in that journey, you have become the writer that they need you to be, yeah, and that is so important, that is so important to be that writer right. You want to make it, if you want to make it, and you want it to be a career, you need to do it right, and you need to do it step by step.

Crissy Conner: 16:41

Yeah, I love that. I love that. So let's say somebody is and are wanting to be an author, or maybe another process of writing a book. What do they do? Do they number one? Do they wait for a book deal, or do they self publish? What are your

Unknown: 16:56

that is such a hard question, because everyone thinks that they're going to be just swept up by a publisher and become, you know, JK, Rowling, or Rebecca yaros, or however you say her name, right? That's really not reality. Used to be in the day, because there were so few books published at a time, you know, we didn't have the the mass publishing that could really have it. Now, there's like, 4 million books a year that are written just, just in the writing, right? Like, that's, that's unbelievable, 4 million books published in a year's time, and you are asking to have a little piece of that. So to me, if you want to get your book out there, you know, a lot of it's about the why, but sitting around and waiting for some publisher to just notice you, or you even sending out all those letters, and taking all that time to try to get traditionally published is going to be a huge waste of your time. Your book may never get out there. And the other thing too is that publishers aren't doing what they used to do. A lot of people who are going through with a traditionally published book, they are sitting here thinking that publishers going to do all the work, right? No, you still need to have that visibility yourself and Crissy, you probably already know this if you don't already have a platform out there, if you aren't already extremely visible online, that publisher is not even going to look at you. They're not even going to look at you. They want people who already have a following. They want people who already know what they're doing, because they're not going to go out there and do all that work. So if you have hopes of becoming traditionally published someday, I would personally publish it yourself, grow your following, get it all going, and then maybe, maybe someday you get to turn that over and get involved with, you know, a traditional publisher. But mostly it's going to come down to your Why. Why are you publishing, you know, and so many people just really want to give back. They want to do it as a resume for what they're already doing. And so, yeah, just it's not going to happen though. It's not like in the movies. And you know, you want a book published. You can do it yourself. You can do it easily. You can hire people like me, people like anyone on Fiverr. And, yeah, you know, some of the other places out there that have great people. Reedsy, I mean, there's a lot of great help out there that you can get to help you publish it yourself and get it done, get it out there

Crissy Conner: 19:26

and tell me if you agree with the statement. I'm going on a limb here. This is what I think. So you tell me if you agree with this. I think regardless how you publish a book, it brings a lot of clout.

Unknown: 19:38

Absolutely, absolutely. I mean, just the fact, like, I know you've got a pile of books too, but this is just some of the books that I have personally published on Amazon, just because, and I also use Lulu, just because I wanted to learn how to do it from the back end, right? Yeah. I tell someone I published this book, or I send it people, they're like, Oh, you did that. Wow, so cool. And I'm like, it took me an hour, but, yeah, it does. And you know, it's a perfect resume piece. You know, you can say, hey, I work with authors, I work with publishers, I work with writers in general, who are even doing magazines. Well, okay, well, why should I trust you? Because I. Done it. I've done it myself. Here's my books, here's my pile of magazines I've published over the years. You know, being able to do that and add that to your resume is gold. It's a golden ticket, as Willy Wonka would say, right? Absolutely,

Crissy Conner: 20:33

absolutely. And it can spur so many other visibility opportunities. It can get you on podcasting, and you want so many other on stages, even. And you know, it's interesting to me, because when I published mine, my dad had a 70th birthday party right after that, and all my like, family bought it and wanted me to sign up. They were, like, treating me like I was, like, this movie star, right? Like it's crazy people. Yeah, this is their response to that, because they don't know, because I think there's a big difference between people who talk about it or wish and the people who actually do it,

Unknown: 21:08

and it's not as hard as a lot of people think. There are so many people out there that have these amazing stories, some of these women that are in the author's allies, oh my gosh. Like, I mean, we're talking women who have survived cancer, breast cancer, brain cancer, you know, being confined to wheelchairs, walking again like these women are amazing, absolutely amazing. Their stories deserve to be told. And so many people have these stories, and they have no idea how to get them out there. It's easier than you think it is. But yeah, is it a piece of cake? No, it's not a piece of cake. Nothing worthy. Is that easy, right? Yeah. But that journey again, going back to that journey, is just something you'll never forget. And how great did you feel seriously when someone actually wanted your autograph on the book? Were you like, oh my gosh, right? Like, like, the itch,

Crissy Conner: 22:04

man. I was like, of course, I will sign your book, right?

Unknown: 22:08

You're like, practicing your handwriting. I mean, it is the craziest it's the craziest thing. It is the craziest thing. And then I feel like a fan girl every time I get to talk to my authors, right? Like, yeah, absolutely,

Crissy Conner: 22:21

absolutely. Okay, so let's talk about author success. Can you share, like, a success story about authors that you've helped gain significant visibility, and how you've helped take them from maybe obscurity to being visible, that help them sell their books?

Unknown: 22:37

Absolutely. I mean, the best one is the one that I typically uses as an example, and that I know I've talked about her a lot in the marketing group. Danielle Hanna wrote the mail book series, mail boat series. Sorry about that. Mail book, mail boat it's all the same. She wrote the mail boat series, and it is based in Lake Geneva, Wisconsin, and I have been working with her since the first book, so it's been almost 10 years now. And when she first started writing that series, she had other jobs, you know, because this was just like a thing for her, right? And in that time, because we've been very strategic, she is amazing at the strategy end of it to where we have slowly built her audience. She's on, she's working on the sixth book now, and there's a prequel, and we have built it up to where she has Facebook ads. She's done Amazon ads, and again, piece by piece, building the system, doing the emails, doing the book bundles, doing all of the things. She was able to make that her full time job within a few years, and that has been amazing. And we've done some promo stacking to be able to get her to number one on some of her releases. She's now gone into hardback editions. She's working on the plans to do an audible version of the book. And we started with, you know, nothing. You know, there was no following, none of that. And there's been a lot of changes in the market just in that time. I know that a lot of authors right now, the last few months, have really struggled with the ads on Facebook and Amazon. You know, we used to get, like, 400% ROI, 400 that has really dropped off drastically. And a lot of that has to do with the elections and just the whole, you know, world climate now, but it's coming back, slowly but surely, and it's, it's still coming down to those same strategies, emails more important than it was before, those in person, events more important than ever. So using those strategies, you know, we've been able to do that. And there's a few authors I've done the promo stacking for and series authors that write series, that write in a fictional series, those are the ones who are really typically able to make that a full time career. Non fiction authors, usually those are going to be the resume book, you know, the book that goes with their other business. But if you want to have a career as a. Full Time author, you pretty much need to be writing in a series and and it's, you know, if you're patient and you follow the strategies, you can make it happen.

Crissy Conner: 25:27

Yeah, absolutely, absolutely. It's fun. We kind of touched on this a minute ago, but I want to go a little deeper. How can authors leverage their books to increase like visibility as being on a stage as a speaker or as

Unknown: 25:41

a coach, sure. Well, for for being a coach or a speaker, typically you are going to have like a program, right? So you have a program, I have programs, and our programs are going to follow a like a format and outline, right? Like you've got a plan. And so if you are able to create a book to go with that one, it can become basically a workbook to go along with it. So you've got that as well. But just having that you know shows that you kind of you know, know what you're doing, you know where you're going, you know what it's all going to look like in the end, and it can increase your visibility, because also, when the people who are producing the event where you might be speaking on stage, or the people producing the podcast or any sort of event really, whether it's like a book fair or, you know, a speaking event of some sort those people now have something else to sell for you. So if I am interviewing authors, I'm going to use my Amazon affiliate link, and I have a benefit of helping them sell their books. Same thing at an in person event, so that visibility gets multiplied, because the other person now has even more incentive to sell your book for you, right? And so that is a fabulous way to make that happen. So anytime that you can do, you know, any sort of affiliate stuff, that's going to be great if you are speaking, you know, like, maybe next year, you or I will speak at funnel hackers live, and they'll have our books in the back. I mean, what kind of visibility is that? Just people walking past see your book and they're like, Well, who is this Crissy person, right? So lot of good opportunities to be able to do that. And even just having a local book signing, there are some Barnes and Nobles still around, and they do work with a lot of local authors for that, and just sitting there and signing your books, people walking past, I mean, they're like, who? Who's this? What's going on? So lot of opportunities there, whether you're fiction or non fiction, to be able to really just increase that visibility.

Crissy Conner: 27:53

I love that. I love that. So we talk about this a lot in our world, like, well, in the marketing world specifically. But how important is it for authors to understand their target audience when they're obviously showing up online and getting visible, but also wanting to sell those books? Yeah,

Unknown: 28:15

that is imperative. Like, it's, it's really they should do that, do that demographics before they even start writing, before they start the entire process, truly, because you need to know where your audience is hanging out, first and foremost. You know, you talk about this a lot, as do I. You don't need to be on every single platform that's out there. The platform you need to be on is where your buyers are. I mean, you know, if your buyers aren't in Facebook, there is no point in you wasting your time in Facebook, if your buyers are all on Snapchat for some reason, well, you better find a nice young person to help you figure that out, because that's where you need to be, right? And so you're just spinning your wheels. So knowing who your demographic is, all about them, where do they hang out, what do they buy, what else do they read? What TV shows do they watch? You need to be able to relate to them on their level, and their level and your level might be different, and so you need to come to that middle ground in order to be able to meet them where they are and where they are with their wallets and they're, you know, that's you don't want to spin your wheels. It takes too much work to do all that visibility anyway. It's fun stuff, but it does take work. It takes creativity, and sometimes it takes money, if you're paying other people to do that. And so I can't help an author if they don't know who they're writing for.

Crissy Conner: 29:41

I love that. So what advice would you give to authors who are maybe just starting out, they're feeling the overwhelm by thinking about, Oh, I'm trying to write a book. Now you're telling me I gotta get visible. Now you're telling me I gotta market. Now you're telling me I gotta show up. Like, what advice would you give them when it comes to really growing the social side of their business, the marketing side? That's

Unknown: 30:06

a good question. And you know, obviously the number one answer is to find people like us, of course, because you know, you really it does help. I mean, joking aside. Have a community, even if find a free Facebook community, find a group of authors that write at your library, right? Because getting ideas from each other is going to be key. But other than that, I would say, take a breath. Take care of you. Take your time and do it step by step. You know, step by step, start with one platform and make it the one you like best, even if that's not where your demographics are right now, start there personally, just so you can learn what to do. So take a breath, find a community, and then one step at a time.

Crissy Conner: 30:54

I love that. I love that that's so good. Okay, so we're going to do, we're going to shift the energy for a second, and we're going to do some rapid fire, and then we're going to come back to where they can find you, and all of that good stuff. So the thing is, I'm just going to ask you questions. Some of them might be business, some of them might be personal, and then I need you to just say, what comes to your mind you there's not, there's no wrong answer. Okay, all right, I'm in, all right. Number one, what's your favorite platform? Oh, Facebook. Okay. Number two, what is your bucket like your your most coveted bucket list item that you want to achieve?

Unknown: 31:35

Going to Hawaii, never been. I know it's so you know, that's up my alley.

Crissy Conner: 31:43

Alright, favorite holiday,

Unknown: 31:45

Halloween. That's an easy one for me.

Crissy Conner: 31:49

Love it. Love it, love it. Um, favorite podcast to listen to, oh

Unknown: 31:54

goodness, um, I would say, right now I'm on a big kick with Karen McGill. I forget the name of it because ADHD, but it's all about ADHD. Karen McGill, and it's, yeah, it's amazing. I love it. I love it. What is

Crissy Conner: 32:09

your favorite Starbucks? Or go to Starbucks, order

Unknown: 32:13

that's going to be anything that's not espresso, like the main espresso. So it's gonna be like some sort of latte, you know, mocha latte, caramel, caramel stuff, typically, yeah,

Crissy Conner: 32:27

biggest goal for 2025

Unknown: 32:32

to get up to 1000 people subscribed on my YouTube channel, and to make sure that I have at least two podcasts per month, like you really need to commit. And if you can commit to that, you're going to be in those top percents just because so many people give up.

Crissy Conner: 32:48

So yeah, I love it. I love it. Best advice you've ever been given.

Unknown: 32:55

The first mentor I had out of out of college, at my very first full time job, told me to hire the people that are great at the things I hate to do, or that I suck at. Those were his exact words. And that has been the best advice ever. I totally do that, and it makes you look so good. I love it. I love

Crissy Conner: 33:18

it. That's so good, so good. Oh my gosh, he was amazing. Yeah, I mean, that advice is going to serve you to the end of time. Anybody listening to this? Like, absolutely great advice. Okay, so if there is one thing that we didn't cover or talk about, like, what would you what would you say? Like, is there some like, a piece of advice that we didn't talk about, or something that you wish I would have asked you that you'd like to share with my audience? Oh,

Unknown: 33:47

gosh, I don't know. Well, my favorite author is JD Rob who is also known as Nora Roberts. A lot of people know who she is. There reason being that she has just done excellently when it comes to visibility and being able to have, like, an entire strategy that basically has lasted her whole life. You know, a lot of things come, and they're come and go, right and her books like she's been publishing books for, oh my gosh, probably as long as I've been alive. It's crazy. So, yeah, that's a good one. That's probably the best thing. I think that you didn't ask me, was my favorite

Crissy Conner: 34:29

author? Okay, I love that. I should have asked that question.

Unknown: 34:33

Actually, what is your favorite book? That's the question I meant to ask you that is a hard one, because, you know, I I don't think I have a favorite book, truly, because, I mean, I know the right answer should be the Bible. And I mean, yes, okay, I've read the Bible. It's been a while since I read the whole thing, but my I have more of favorite authors like her, like Kim Harrison, Amanda, Emily, you know, I'm very into, like cozy mystery kind of stuff, and so, I mean, I read in a good month, I'll read a book every couple days. So to pick one favorite is doing a disservice. To all those, yeah, no, I get

Crissy Conner: 35:19

it. Are there any books that are good enough that you have reread them multiple times?

Unknown: 35:24

No, and that's, I know odd, because I'm in book so many book groups, and they discuss this all the time. I don't like to reread a book. I mean, you already know the ending. I never and those people that do this are crazy. You do not read the end first? No, no, people do not read the end of a book first, and that's why I don't ever read a book again if you already know the end. And what's the point? I mean, some books are 800 pages, I'm not doing that again when I already know the end.

Crissy Conner: 35:51

So I've reread the Harry Potter series like eight times because I always see something different. But the ones I would never reread again just because they're too big, is, like, Game of Thrones. Obviously, I'm not gonna reread a book I don't like, but if I made it through it, like, you know, like, get through this, um, but I would never like try to reread Game of Thrones. It's too big, it's too much, yeah? It's like, too heavy, yeah, so heavy. But you would

Unknown: 36:18

reread some. I mean, Harry Potter is really a classic. And, I mean, I guess technically, I reread those because I read them to my kid, but yeah, I you know, and I've seen the movies a million times, one of the few books that I think do a really good job with the movies, yeah, you know. But those are worth reading again. I feel like I think you're right. I just there's too many books and not enough time. That's true. That's your motto. Yeah, yeah, absolutely. That could really be my motto, because I'm gonna get that on a t shirt. I think there's just not, you know, like, I there's, oh my gosh, my to be read. I mean, in the 1000s. Like, seriously, and I probably have over 1000 books on my Kindle right now, and they haven't been read. So yeah, yeah, there's too many books to reread. Reread a book.

Crissy Conner: 37:09

All right. Well, thank you so much for spending time with me today. How can my audience find out more about you? How can they connect with you, and then also, is there any like offer or anything that you want to talk about or share with them? Before we go? Absolutely. My website is blue dot digital marketing.com so it's all one word. It's very simple, Blue Dot digital marketing.com

Unknown: 37:32

I am out there on all the channels, even though I don't play very often on all of them. I'm most active on Facebook, so you can find me easily there. The link in my profile has like, a little link tree with all sorts of stuff. And we have a free book out there, your 10 step, ultimate book marketing plan. And I'll give you the link to that, but it's on my website, so it's pretty easy to find, and I do like talk about it often. That is great that basically, if a person were to get that, they would be getting the 10 steps that I'm basically going to lead you through in my membership, or that I think are the most important things to be doing to get visible as an author and really get your marketing going. So if you really want to do it yourself, you can, I mean, I, I, I provide you with kind of what I think you need to do, but it, it can be, it can be overwhelming if you aren't a marketing person and don't find it fun or have time to do it, right? So, and then when they sign up with that, they can find about out about all your other programs too, right? Oh, yeah, yeah. I mean, the authors, allies roundtable membership is listed on the website. It's a monthly membership. We meet weekly, we have weekly coaching calls, so you basically get an in person coaching call every single week. And I provide a bunch of templates for the marketing stuff. So it's, it's pretty nice because, you know, we, we're walking through the pieces. So it's cool, because you can do it with that step by step, with that slow, that slower moving pace. And again, community, they are sharing some amazing ideas. And we've got a really eclectic group. We've got kids writers, non fiction writers. Dr Tracy is writing like a research paper. I mean, just, you know, all sorts of different kinds of writers, which is nice, because sometimes they get, you know, when they start talking, there's a really unique idea that might be working for one type of book. And yeah, oh, how can I adopt that to my book? And so again, that community is gold. Having a community of people around you, I love it. So good, very fun. So good. We'll drop all these links inside of the show notes so that you can connect with Rebecca. And Rebecca just thank you so much for taking the time to pour into my audience today. And if you are listening and you are thinking about writing a book, you're writing a book, or maybe you're almost finished writing a book, make sure that you connect with Rebecca, because she is going to serve and support you so much. On a deeper level, because she's been there, she's been in it, she supports others. And who doesn't want to be in a community of other authors that are going through the same thing, it's like the best thing ever. It is so fun. Thank you so much for having me. I really appreciate. And it was fun.

Crissy Conner: 40:18

Thank you. Thank you, and we'll see you on the next episode. Woo

Unknown: 40:23

hoo. We'll see you then bye.