From Failed Membership to $40K Launch: What Visibility Taught Me

 Ever wonder why your low-ticket offers, memberships, or launches fall flat—no matter how great the offer is? It’s not always about the price or product... it’s about visibility. In this video, I share the real story of how my $10/month membership flopped, and how showing up with consistent video content, magnetic messaging, and audience connection led to a $40K launch. If you're a female entrepreneur, coach, or service provider who wants to grow recurring revenue, boost your personal brand, and build launch momentum—visibility is the game-changer. Let’s talk about how to make it work for you! 

Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Transcript

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(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) I will never forget that first offer, that first offer that I tried to sell, that first offer where I was going from one-to-one coaching or one-to-one service provider, like doing people's social media, to one-to-many programming. And that first offer that I decided to sell wasn't a course, wasn't an evergreen product, wasn't a downloadable, it wasn't anything like that. I went straight for the membership. Now, let me set the stage for you for a second, because I had grown my business. I rarely had an issue getting clients because I was always getting referrals. And because I was always getting referrals, I always had a good client list, right? Because people needed their social media done, people needed their ads done. And so I always had a client roster. It was very interesting, though, when I decided to do a membership, the cheapest membership ever, by the way. It was like $10 a month. And I went to sell it. And yes, people bought it. I don't want to portray that no one bought it. People did buy it. But the people that bought it already knew me. And I was either in containers with them or they knew me in some way, shape, or form that way. And I want to say I sold less than 10. And let me just preface this. 10 times 10 is $100. And some people paid in full. So there was no $100 a month recurring revenue, right? And I really struggled selling it past those 10 people. I was not visible then. So if they didn't know who I was, they weren't going to buy it, right? Because I only had this network. I only had this circle that was connected me in that moment. And so it was a year membership. And I will never, ever, ever forget regretting it, thinking, oh my gosh, I'm committed to a year. Because some people paid in full for a year. Some people were paying monthly. But I was committed to a year. That can be very daunting when you realize, especially really fast, that this was a flop. This was a flop. And not that it wasn't a good idea, because I've seen people sell it. And the problem was, no one knew who I was. The offer was a decent offer. It was dirt cheap, don't get me wrong. But no one knew who I was. My circle knew who I was. But that was it. And I remember when that year came up and that membership, I said, I will never. I've learned not to say this, by the way. I will never do a membership again. This was the biggest waste of my time. But it taught me a lot. And so time went on. And I launched my second offer. And my second offer was a, it originally started out as a three-day content creation, basically planning session. I took 20 business owners in it. And the first time I did it, I sold out. And I was like, okay, this is cool. So I did it. This was in March. I did it again in April. Took it from three days to five days. Sold out again. Like, okay, I like this. Same thing in May. Same thing in June. In July, I did two sessions because I sold out so fast. And then August, September, October was the last time I ran it live. And then I turned it into an evergreen program. But what happened between that year that I created, that membership for $10 a month, to when I launched that content creation weekend? I became consistently visible. Through all my fears, through all my struggles, through all my ums, through my hives, through everything, I showed up on video. Me talking to my audience, my face on camera, going live, sharing with my audience. And this was a big game changer because I had no expectation that I was going to sell out. I knew I was way more visible, but that's it. That's all I knew, right? I was way more visible, but that just because you're visible does not mean you're going to make sales, right? And I also had a proven offer that my audience desired. Whereas the first membership was done for you content, basically, with some graphics. And the second was me teaching people how to create their own content with their own voice, which is what I'm freaking amazing at because most of us are the face of our brand, right? And so this was a great example of going from, I mean, a dirt cheap membership, let's be honest, with no visibility, to consistent visibility for at least a year, selling, I mean, a little higher ticket, wasn't much more, but it was a little higher ticket. And the thing that also blew me away was that consistent visibility. When I last launched, live launched it in October, I decided in November that we were going to, it was going to go, we were going to do evergreen. I was going to sell it by the first of the year, I think. As an evergreen, it's in a course platform, like you can buy it. And I had surgery at the end of November, thought it was going to be a three-day recovery, ended up being like eight weeks recovery, because nobody knew what was wrong with me. And I wasn't on video very much. I wasn't showing up very much. People were asking, where are you? And I still, this was so exciting for me, by the way, I still had my first $2,000 launch, and I was so blown away by that success. And then fast forward a year, and I decided to launch my inner circle. Now, when I decided to launch my inner circle, it's basically, it's not a membership, but if you put a minimum on anything, it's like a membership, right? It's like recurring revenue, but they're there. And so it was a six-month basically membership, called a mastermind, called an inner circle, whatever, but it was still the same. It's the same model, right? And it was a $40,000 launch. I went from a $2,000 launch to a $40,000 launch. Again, blew my mind. So we went from a basically maybe, I mean, $1,000 for a whole year, if you think about that first membership I had, that's how much I made. It was a whole year, maybe $1,000, to making, I don't know, maybe $500 every single month on that live launch that I did the year later after I was visible. And then we go from a $2,000 launch when I wasn't even visible that time period because I was leading up to that, but I was so in pain, I was not on video. And then the next year, a $40,000 launch, all because of visibility, all because I listened to what my audience desired and needed and wanted, all because I did market research, all because I listened and understood how to talk to my audience and what they desired and what they needed. Game changer, game changer. Like, I don't really know how else to put it. It was a game changer. So the girl who said, I'm never launching, ever, another membership, who went to launching, basically, a mastermind, crushed her launch, blew her own mind. So we went to all these, we go back to all these mistakes and created, took these mistakes and created momentum out of it. And it was this beautiful, beautiful thing. And then after I had that $40,000 launch, nine months later, I launched a lower level membership. Again, if I would not have failed that first time and realized that visibility was the problem blocking me from success, I wouldn't be here today. But the fact I was invisible is why the first time bombed. It's why the first time didn't do well. It's why I didn't get the results that I wanted. Now, refining your message, improving your offers, increasing your prices, all those things, yes, they come with time and they also follow that. But at the end of the day, I had to be willing to show up. I had to be willing to share my heart and serve my audience. And that was huge. So whatever you have said, I will never, by the way, all my nevers became what I teach, video, messaging, sales, launching, all the things. I even talked about memberships today in the Sweet Success program. But all these things that I thought I would never come back from actually are why I'm where I'm at today. Why I'm still going. Why I'm still creating. Why I'm still showing up. Because I know it works. It's powerful and it works. And so I want to challenge you if there's something you said I've never, if there's something you said I will never do this again, if there's something that you said I refuse or whatever you want to put at the end of that, I challenge you to re-look at it. Look at it in a different perspective. Look at it with a fresh set of eyes. Because if I would have stuck with my never, I would not be where I'm at today. I also would have never gotten on video. I never would have gotten visible. I never would have put myself out there. And it has a hundred times ROI for me, my business, my clients, my family. It served and supported the ripple effects way past me. So where are you saying I'm not going to, or I'm never? And that is your path because your mess is always your message, right? Your failures are always an opportunity for coming back. So where are you not owning these nevers and they could turn into something that creates momentum, that creates massive success, that you think are holding you back, but they're really not. They get to propel you forward.