Grow Your Courage First: The Camera Will Meet You There

If you’ve been waiting to feel more confident before showing up on video, this episode is your wake-up call. We explore why courage comes before confidence, and how the simple act of hitting “record” not only builds visibility but also builds you. Learn why your audience needs your conviction, not perfection, and how to lead with self-trust even when nobody is clapping yet. 

This is the type of work that we're talking about inside of Visible & In Demand, because there are so many nuances when it comes to getting on video https://thevisibleceo.com/visibleindemand

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Transcript

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(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) I'm going to be honest. I have never seen someone increase their consistency and commitment to video without also increasing their confidence. This is huge. Video truly does build you. It forces you to own your leadership edge every single time you show up. But the question is, how often is that? What does that look like for you? And I'm going to be honest, it's not easy as an introvert, as somebody who doesn't like being the center of attention, I still struggle with this. So I completely get it. And showing up when nobody's clapping, when nobody's commenting, when nobody's sharing, when nobody's giving you the love that you think you just poured out into your audience, you feel like it's not reciprocated. That's tough. Not going to lie. I've been there. I get there's times that it still happens to me. But the thing is, that is truly a vanity metric. And I don't want you to focus on this. I want you to focus on your own actions, your own steps, your own integration right into your brand on how you show up. So there's this thing that our mind likes to start playing tricks on us. And we start telling ourselves stories. And it's never true. But we believe the stories we tell ourselves. So we don't want to get wrapped up in nobody's clapping for me. Nobody's liking or commenting. Nobody's reaching out to me. You get to understand it's always working, even when it doesn't feel like it is. It's not instant gratification friends. Okay. And when this happens, this gets to be this moment that you decide, am I going to break down? Am I going to stop? Am I going to quit? Am I going to just burn it all down? Am I going to be done with my business? Or am I going to decide this is where personal power lives. This is where I stand up in my self-leadership. This is where I own and believe in that extreme ownership, because I know what I do can change or facilitate change in someone's life. And I'm owning that and I'm not going to back down from that. I'm not going to be quiet about it. You're not going to shut me up. I'm going to keep showing up. And you get to decide how is that coming out for you? How does that feel? And you can be nervous, but still convey that conviction of that message that you have. Confidence isn't something that you wait on. It's not eventually just gonna fall out of the sky and land on your lap one day. It truly is something you build by showing up consistently, specifically on video, because we can post and ghost all day long, but really committing to a video strategy when it comes to your visibility is none like any anything else. It's not like anything else that you're going to do to build your business and also increase your confidence and also increase using your voice, practicing, using your voice over and over and over. And there's this funny thing that even as an introvert, maybe you don't like in-person events because they feel awkward. The more you get on video, the more you show up and practice using your voice. Those things that used to bother you are going to be so much easier. The question is, are you willing to start here first? I remember asking three of my digital marketing friends in a podcast interview a couple of years ago, can you grow a business today without video? And the unanimous answer was not today. Not today. Specifically a personal brand, which most of my audience, that's what you're building. You are the face of your brand. You don't have an influencer doing all of this for you. You are the face of your brand. And whether you choose to show up or not determines the success of said brand. And since everyone is on video now, I used to think that before 2020, but definitely now so many people are on video, but not everyone. Your job isn't to blend in. Your job is not to add to the noise. It's to lead. It's to become the unmistakable option. It's the opportunity for you to become unforgettable to your audience, not add to the noise, not add to the junk, but really come on with a purpose and intention, a passion and conviction that nobody else has. Because you are a category of one. You're the only one that can bring that message to the table. And can anyone hit record? Yes. Can anyone hit go live? Absolutely. But not everyone can hold the rim. Not everyone can have your presence and maybe your presence isn't quite there yet. And that's something that you get to work on. But the truth is algorithms are going to change. Platforms are going to change, but the power of your voice doesn't. The power of your audience yearning to hear your voice doesn't. So the fastest way to build trust with your audience is to first trust you, trust yourself, have your own self-trust, and then the audience will follow. It's like when we create activating content, which means we want to create content that people move, we don't say, oh, I'm going to go activate my audience today. No, we activate ourselves first. It all starts with us. And then there's a ripple effect in the way that we put that information out to our audience. And so when you want to grow your business, the first thing you want to do is grow your courage. And maybe you're on video all the time and you're like video is so easy to me now, but it shouldn't always be easy. And let me explain, because I've gotten comfortable on video. I have thousands and thousands and thousands of video content, interviews, teachings on the internet. And when I get comfortable on video, I'm like, okay, we need to change this up because the fire isn't there in your comfort zone. So where am I not speaking to my power? Where am I not activating myself first? Where am I not having that full self-trust before I show up on video? Showing up on video, whether it's hit record or go live and being willy nilly about the whole thing is not going to magnetize your clients to your future clients to you. Not going to attract your raving fans. And we want to be a client attractor. But again, it really starts with that self-trust, the conviction, the intention, the, um, the power of your voice and owning it and activating yourself. You know, having that, I go first mentality is always the way to win in the online space. So video doesn't build just visibility. It builds you. And a lot of times we think we're just creating content, but we're not. We're creating the evidence that I'm showing up, whether you're showing up or not. I'm showing up for my audience, whether my audience decides to show up for themselves. And there's always this opportunity that we're putting ourselves out there before the applause, before the invitations, before their recognition, right? It is that I go first mentality that we get to own and we get to adopt every single time. And we get to understand that the, the reach, the possibilities of what we have, uh, to reach our audience, because it's not always the audience that's our current followers. There's people beyond that, that we want to serve and support. There's people beyond that, that want a transformation or want to change their lives. And so we are not here just to make content. We're here to make our conviction, our activation, self-trust very visible, and that can be very, very vulnerable. But the thing is, is that it's authentic. And that's what we want to show up as on camera. That's what we want to do with our audience. We want them to feel like I'm not here to go viral. I'm not here to get a million comments on my content. I mean, it'd be great. Don't get me wrong, but the true purpose of me showing up on camera is because I'm here to serve and support you. I am here to help you tweak the things in your business to make your life just a little bit better. That starts out a little bit better. That can ripple effect into a heck of a lot better. And so this is the type of work that we're talking about inside of visible and in demand, because there are so many nuances when it comes to getting on video. It is not just press the go live button. It is not just press the record button. It really goes deeper with who you are, how you decide to show up, how you decide to use your voice and what you are saying to your to first activate you before you can ever think about activating them.