Is Your Homepage Working While You Sleep? Visitors into Clients with Guest Sarah Wayte

In this episode of this episode, we sit down with the brilliantly creative Sarah Wayte, a copywriter, brand photographer, and ex-paramedic, who now helps service providers craft homepages that actually work while they sleep. 

Connect with Sarah:

Free 10-Minute Homepage Copy Review: https://sarahwayte.com/home-page-copy-review-freebie/

Instagram: https://instagram.com/sarahwaytecreative

Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Transcript

0:04

Welcome back to the Visibility Impact Show. I am so excited about today's guest. We have a guest and I'm going to read her bio because I think it's so amazing and you're going to get a little glimpse as to who she is before I introduce her. So who knew the girl who used a whole roll of film taking pictures of headstones and wrote a terrible poem about memories at age nine would become a photographer and copywriter? Let that be your inspiration. If Sarah could do it, then anyone can. Sarah has always been creative, but it took a 20 year paramedic career to work out what she really hated doing and move halfway across the world to finally do the thing that she really wanted to do. She's nothing if a little slow to figure things out. She previously ran a successful wedding and portrait photography business for almost eight years alongside her ambulance service life. And Sarah, wait creative. has been her full-time obsession since 2019. I wanna welcome Sarah to the show today. She is a copywriter, she is a creative writer, she is a brand photographer based in Canada. Sarah, welcome to the show. Thank you so much for having me. Did I miss anything in your intro? Is there anything else you want to share with my audience? oh goodness I am I co-host a podcast myself I recently got diagnosed with ADHD like late discovery and that probably explains an awful lot about me So this is interesting, not on my questions to ask, but that you brought that up. Do you or do you not think that most entrepreneurs have either a touch of ADHD or they are full on ADHD? like full on absolutely 100 percent. It's very rare to find someone who is an entrepreneur who doesn't have some kind of neurodivergence. So I think it's we just it makes us really good freelancers and entrepreneurs is I think is it's we lean towards it because we love the flexibility that it gives us and and the choice and yeah all of it. Absolutely. You know, just like the clients I have and the people I work with and obviously getting to talk to on the podcast, like, I just feel everybody has a touch of it at least like I just feel like I feel like we all have some ADHD, which is why we are great entrepreneurs. We think outside the box, that's the thing. think entrepreneurs are great at thinking about things in different ways. So true. So has your diagnosis helped you in any way? Oh, hugely. It's helped me, not necessarily helped me in coping with all of the crazy things that I do and how I get memory and all of that kind of stuff, but it's helped me accept why I am the way I am and be a lot more gentle on myself. And yeah, just kinder to myself, because I used to think I was a terrible human and I called myself some awful things before I knew what ADHD was and what... know what it can do so yes on that side of things it's definitely made me a lot and which has probably given me some more freedom to just dive head in for you know head first in and just go all out on the on the crazy I guess. Yeah, being yourself, like, come on, that's amazing. OK, so let's get to the meat of this podcast episode. And I know that I know that the first questions obviously are helping people that are listening to because again, I think we all have have a touch or full on ADHD. But you are a writer and photographer. which I think is a unique combination. I think both are very artistic in their own way. Can you tell us how that evolved into the business you run today? Absolutely, I've had lots of time to think about this. I always start by saying I've been a writer my whole life. That's what I was first and foremost. As soon as I was old enough to hold a pen, I was writing stories. That's what I did. em And terrible poetry, as you said in my bio there. And I wrote and wrote for years. had visions of being, I was going to be a famous screenwriter and write a novel and, you know, all of this world of creative writing. And then I, a few things you should know about me, I am a multi-citizen. have, my mum is multis, my dad is English. And when I was 13, we moved to Malta, which was, it was devastating for a 13 year old me. I found it really, really difficult. So we lived there through all of my teen years and at 19 I decided to go back to England because I just couldn't handle living there, it was too difficult. So I moved back to the UK and I had to get a job and I did some temping work first, I think I was like making sandwiches for people and I was like opening envelopes for a charity and all of these different things and then I ended up with a job in the ambulance service. I started out taking calls, like I was taking the emergency calls first of all and I joined the ambulance service and there was something about that job that completely knocked any ability to write out of me and I think it was probably just like the stress it was just too much to be dealing with so I stopped writing I completely stopped writing and I laugh and joke and say I had writer's block for like 10 years em and it was a few years after that that I realized I missed having create something creative I really wanted to do something creative with my with with with my life and I ended up starting photography. Just like self-taught, it was a very long story of how I got to photography by way of like trying to decide if I could paint and do all of these other different things and realising that no, I couldn't do those things. So I started learning photography and it was actually uh my career kind of sort of went taking emergency calls. I moved to being a dispatcher and then I decided to become a paramedic. So while I was on my paramedic training, there were two people on my course who were getting married and they asked me to be their wedding photographer, which I was like, no, no, that's, that's, that's too much pressure. That's what if I get this wrong? You know, these are your wedding photos, but they kept going on at me. And so in the end I said, okay, fine. I will, I will shoot your wedding. And I fell in love with it. It was like first time I'd ever even photographed people was at their wedding. And I thought, this is, this is for me. I love this. So I decided to set up a wedding and portrait photography business based off the back of that. one wedding, which is not how you should do it. I'm just going to put that out there now, but I kind of just like, you know, go with it and see what happens. Yeah. And yeah, I became, I started running uh a photography business whilst being a paramedic, whilst training to be a paramedic and being a paramedic. And then I ended up, em well, I had to build a website and I had to write. emails to people and you know write the words on my website and then social media started to come in so there was obviously writing social posts and so I found I was writing again and I realised how much I still loved the writing it was I was like this is this is still a thing blogging uh was a wonder to me I fell in love with blogging really quickly and it was only when I was talking to I was in a networking group one day and there was a woman there who introduced herself as a copywriter and I was like oh what is this amazing thing? So I learned about copywriting. She actually gave me my first client as well, which was really, really awesome as a copywriter. And then I decided to move to Canada and ditch being a paramedic full time. And I decided I was going to come to Canada and be a photographer and maybe do a little bit of copywriting. That was kind of my plan. I should also add in there at this, at this point, I also signed myself up to do a creative writing degree. part-time as well, so was doing all of these things. And yeah, I kind of found my way back to the writing. The writing came back and I realised it was my first love. When I first got back, when I first got to Canada, I was going to be like 90 % photographer, 10 % writer, and within six months I quickly knew it was going to be mostly writing, a little bit of photography. And yeah, that's kind of where I ended up, where I am. Just before the pandemic, I actually, it was before the pandemic, even kicked in, decided I was done with the weddings. But I still couldn't let go of the photography. So I thought what would work? And so I switched to brand photography. Like it served the same kind of client. So that's yeah, that's kind of the very long winding path. love that. I love that. So it's interesting that you said that you stopped writing because I feel like even if you're not a writer, right? Let's say you create content to grow your business. If you are stressed or you are unhappy and you are not living what you would call like the fulfilled life. I feel like it's it hurts. We all get writer's block, right? We all struggle with when things are not going right in our, maybe our personal life, or maybe it is our business, right? And we are stressed and we feel that stress, we're not creative. Yes, exactly. I, for me, it's very much, I've learned in the last few years, it's very much, I need to make time to fill the well as well as, you know, give out from, from the well. So yeah, I, I prioritise actually making time for my own creativity first thing in the morning for that reason now, so that I can, so that I can continue to be creative from my clients too. Yeah, absolutely. Are you a morning person? Are you a morning person? not at all. It's just the first part of the day is for you. I mean, I've made myself be more of a morning person. It's been kicking and screaming the whole way. But I realize actually having that first hour of the day for my thing before I start my work is, it just makes me, it makes me work better. I get so much more done. yeah. m I love it. love it. Okay. So one of the things that fascinated with me when you applied to be on the podcast was you said your homepage should be working even when you're asleep. So what does that actually even mean? Can we get deeper on this? Yeah, totally. So obviously we're talking about your website, the homepage on your website. went on a bit of a mission, I think, in the last few years to start looking at people's websites. And one of the things I noticed was how many homepages were just not working well for those people, their businesses and their brands. And it was for lots of different reasons. know, got, em people were asking me things like, why aren't why isn't anyone going to my services page and I would look at their homepage and go well there's you're not telling them to go to your services page so why would you just expect them to go there they're not it's not going to happen if you don't say go to my services page or here are my services so there was lots of little things like that and I kind of went on a on a on see when I when I get to a topic that I really love I go all in on it and I go exploring and for me it's all about learning um looking at everybody's things so that I can decide what not to do and then I can figure out what is right from that, you know, what to do from that. oh Yeah, I started looking at so many different homepages and I realized there were so many missed opportunities for what is effectively the, it's the first landing point for many people onto your website. Unless they go to one of your blog posts or something like that. Generally, the first place they're to end up in is your homepage. And if they're not immediately getting know if you're not immediately grabbing their attention so that they can decide whether they want to stay and have a look around or know this isn't the place for them then you're going to lose them immediately and it's it's a real shame because I see so many small businesses losing out because they just haven't got certain things laid out in a certain in a particular structure on on their home page to to do the work for them to get people to start pulling people into their world so yes So speaking of home pages, what, obviously we're talking about websites, but I think a lot of people, especially in the online space, are sending people to landing pages or even a link tree type page. What are your thoughts on that? They're good for showing lots of different things, but I think at some point you still need to take people back to your website and to your home page. For me, the home page is like, I equate it to a gorgeous shop window, storefront window. know, like when you're walking down one of these quirky little streets and you see this window and you go, ooh, what's over there? That looks really exciting. And you run over and you peer through the glass and you start looking around and going, they have this thing over there and they have this thing over there. That's your homepage. That's what that does. kind of is that first introduction of your brand, know, who you are, what you do, how you're going to help that person who's looking at your, you know, through the window and then inviting them inside. That's effectively what it's there for. So yeah, Linktree is great for getting people to that point if that's what they want, if they just want to sign up for your email or whatever it is. It works for those things, but still give people the option to go to your homepage. Get people there because that's the place where you can start to really convey what your brand is all about, what your message is, what your big promise is to the people who are arriving there, you know, what's the big transformation that you're going to give those people so they can decide, either, okay, you know, this is not what I need, or, my gosh, this person is amazing and I need to talk to them right now. That's, you know, we want to get people to that point, right? Yeah, I love that. I love that. Cause I feel like most entrepreneurs are slapping up a homepage, hoping, you know, their hope strategies, this hope strategies, you know, I'm hoping for the best here. So what's the biggest mistake you see people making with the copy that's on their homepage? Oh, okay, the biggest mistake I generally see is they talk about themselves all over it. It's all I, I, I. And I am very much an advocate for making it about the person who is reading because this is, you know, this is very blunt, but it is a point of fact. People will land on your website and they do not care about you. They care about what you're gonna do for them. So if you're not going to tell them what you're going to do for them, they're just going to go, yeah, I'm good. I'm going to move on to somebody else who is going to tell them what they can do for them. obviously you do want to introduce yourself a little bit. There is a little bit of eye on there, but it's for me, the general rule of thumb is make sure there's the word you appears more on that page than I appears on there. That's, think is the biggest thing that I find. and it, cause I work mostly, I should say I work mostly with service providers. So there is, and I think that's, that's the key. The thing is, is make it about the person that you're, you know, the service to. Yeah, yeah, that's interesting that you said that because back in the day, you know, we're talking introvert to introvert here. And I know a lot of my audience is introvert. When I started getting on video, I couldn't do it for myself, but I could do it for other people. If I was going to serve other people, it was a lot easier than getting up there and being like, I, because I have all these fears and I have hives and I have, you know, I say way too many us and you know, like it was all that was it was like about me. But when I get up there to serve right and I go on, you know, live to serve, that was like a game changer. So I love that because the same thing is true in your content. The same thing is true in your home page. So I'm down with this. I love this. I love this so much. So what do you feel like is the essential job of the home page? Like what should it be doing? And is it more than just Welcome to my house. Welcome to my storefront. First of all, just going to say don't ever put welcome to my website on your page. Very early 2000s, we're done with that now. I think it's a general acceptance that people are to your website. I still see it on people's homepages. No, please take this off. It's wasted. Get rid of it. Don't use it. But yeah, gosh, sorry. What was the question? so what do you feel like the essential job of the homepage should be and is it more than just a welcome map? ADHD brain, thank you for repeating. oh Yeah, so for me, the homepage has, it has one real job to do, and that is make a really great first impression. That ultimately, and that's mostly the job of what happens at the very top of your homepage, the bit we call the above the fold, because it's the place where they will land first. And it's something ridiculous, like, I want to say it's like eight seconds, you've got to capture people's interest before they decide to move on or not. you have to really, that piece has to work super hard. It's capturing, grabbing attention and then hopefully showing the person who's reading it, okay, yeah, I'm interested. This is the place for me. Because then it does have a slight second job, which is then to guide people off to the other areas of your website. The rest of your homepage is all about introducing who you are. So I always say have a little short bio on there with a nice photograph of you if you're inclined to put your photograph on your website. I know some people don't like to do that. And take people to your about page so they can go and learn more about you. It needs to introduce your services and then take people to the services page where they can go and have all of the sales speak and please don't sell on your homepage. This is a thing I always see a lot of people do. Your homepage is not a sales page. That's the, for me, that's the equivalent of walking through the shop door and immediately the person behind the counter is out and like would you like to buy this thing would you like this thing you know it's just too much you know just don't do it not then it's bring people into your world first and then gently take them into into learning more about what your services are and things like you know introducing to your blog your email opt-in if you have an email opt-in put it somewhere on your home page and there's a piece that i always think people miss as well is before all of that and just under the above the fold I always say to people put your, put your, there's lots of different names for it, value proposition, unique selling point, whatever you want to call it. I like to call it a big promise. What's the one big promise you can give people who are coming to you, uh, and you know, for what you're going to do for them. And I like to have just a little paragraph that kind of just, starts to pave the way for what they can expect as they, as they move through your website. So yes, that's for me, that is ultimately what your homepage is all about. love that. I love that so much. That's so good. when it comes to content, and so I'm comparing this to content, so you tell me if I'm right or wrong or what you think the homepage should do. So in content, a lot of times we tell our audience what to do, right? Like go here, or how people are so um conditioned to drive. drop live or hashtag replay, right? When you're on a live video or you know how we say share this or check out this link for my freebie. Should the website like almost give them direction on what to do? Cause I know a lot of times people have pop-ups cause obviously that's the thing you want them to do. I can't stand pop-ups by the way. That's just my personal opinion, but like make it go away. That's not why I'm here. But you know, I think a lot of times there's either no direction or so much direction they literally don't know where to go next. Yeah, it's definitely one of the things you need to think about when you're putting your website together is thinking about the journey people are going to take through the pages and the home page is the one that will have the most calls to action because you're taking people to different it's a sign post effectively your home page for the different pages so you will have a button that says take me to your about page there's a one that will take you to your services or to the individual sales pages whatever you have going on there'll be a button ultimately probably in your menu, but somewhere or even you should have a call to action in the sorry, I won't say should you need a call to action? don't like the word should you need a call to action in the above the fold section that takes people potentially either to your services or to your contact page, whichever one you prefer to kind of guide people to there's arguments either way. yeah, as far as the homepage is concerned, there are more instructions, do this thing, do this thing, to give people the choice and go and do those things. But once you've got beyond that, I think each page then needs to focus more on one call to action. So if it's going to the about page, okay, great, read about you. Now learn about my services. Let's take people over to the service. So you're literally guiding people through a path through your website so they can go and learn more about you, learn more about what you do. How do I, what's the deal? How does this work? You know, what specifically is this going to cost me if you're putting pricing on your website all of that kind of thing and then ultimately Okay, I'm ready. What do I do now? Great. Here's the contact page go and go and go and get in touch and we're gonna we're gonna Have a chat or whatever it is you set up for so yes that that home page has all of those instructions There are more instructions on that page, but also how you space them out and having the clear sections is an easy way to guide people From that point and then after that it becomes a lot more let's keep this more focused on one thing so that we don't lose attention spans and confuse people and all of that kind of stuff. Yeah. And I was going to say just a little word to pop-ups. uh Pop-ups have, you know, had their day, but it works if you don't set it up so that it immediately pops up when someone's website opens because that's really infuriating. There are systems now that you can actually put in place either it pops up minute after they've been on the website which is not quite... at least they've had a chance to read a little bit before that happens. Yeah. Or I like what's called an exit intent so it's actually if they go to leave the website it pops up then and goes hey okay you're going but would you like to join my mailing list in which case it works really well then. So I feel like have a pop-up if you're gonna do it well but if it's just gonna literally cover the screen and you can't find... make sure the X is visible as well the exit button because that really irritates when I can't find out how to shut this thing down and I just close the tab down. uh absolutely. I love that. love the one where it comes up when they're about to leave. Yes, yes, it's the perfect time because they've read this stuff and they're like, okay, I'm going now. Oh, but you can stay in touch because I have this mailing list, you know, it's a nice way if they really want to keep hearing from you, they will fill it in. Yeah, absolutely. I love that. So when it comes to uh brand voice, what role would you say does brand voice play in making your homepage feel right for the visitor? Goodness, that is a deep question. A good one too, thank you. oh So for me, mean, brand voice is a thing, another nerd topic of mine, I absolutely love getting into brand voice. And for me, it needs to be working from the moment someone lands on your website. So it needs to be present on your homepage, absolutely. So it's... to think what's way to uh explain this but it's so for me the the biggest probably the biggest element on your home page is in that above the fold section having first of all you you you need a statement up there obviously you need some kind of like wow image or you know beautiful background or something because visual is like people with 90 % visual or something ridiculous like we see the vision first statement up there. I call it a hero statement. This is a thing that explains to them who you are, what you do, and how you're going to help them. But it needs to be short, it needs to be easy to read, it needs to be memorable as well, and I feel like that's where Brand Voice can really help bring that out, because it might be in a particular way that you say something. It's got a lot of work to do this one statement. It's a very short piece, and I always kind of say go with a little piece of headline text, like small headline text, which covers your keywords, things like, know, for me, for example, it would say, copywriter, creative writer, brand photographer, because no one's going to read that, but Google's going to read that. you know, search engines are going to read that. So you need to have that on there. Your big statement then is the thing that you want to capture people's attention and draw people to you. And I feel like that's where you can use your brand voice, your brand personality to really kind of go all out on that. Just don't make it your H1, your heading one so that Google is picking up on that first. We don't want that to... You can physically make it bigger on the screen, but don't actually make it hierarchy wise as like the main piece of text at the top of your screen. I'm getting technical, but yeah. I feel like that's where you can have something that's really... I'm trying to think of a really uh great example off the top of my head and I can't... If I think of one later, I'll message you afterwards. uh yeah, having some kind of really grab you in the moment kind of copy that makes them go, and you literally lean in, you want them to lean in. And then you can have a subheading, which will talk a little bit more, which will clarify what you're talking about and, and, and, know, give them that sense of what you do for them, how you're going to, you know, how you're going to help them, what your services are, that kind of stuff. It's something, something that really they read and go, yeah, okay, I get this now. I understand what she's talking about. Yeah. oh are your thoughts on video on a home page? yeah, hell yeah. think video is supposed to be a really good medium to use now. have, it's one thing I've been talking about having something like that on mind for a long time and I still haven't got it done. So note to self. I've seen it being done. I think it's how you do it. I think it needs to be done really well. are you talking about like the kind of video that is someone talking to? Yeah, almost like an introduction, like this is me. Like I'm going to have all this amazing copy, but also you get to hear that I actually believe what that says. Yeah, yeah, totally. So yeah, I think you could certainly introduce that with like your bio section maybe. I still think having written words is really important as well for again, for things like search engines to be able to pick up on. The other place I've seen video being used really well though is actually on the about page and then actually on the contact page gets used quite well too. So yeah, for me, it's as long as it's like short. under two minutes, let's not drag people's times on because time is precious to everybody and so yeah keep it super short, super relatable and give people a point of I would say finish you know say what you're going to say on there but also then tell people what to do next i.e have a look further down for my services or you know just give them something to do next so they know where to go from there. love that. love that. So what are a few like quick wins or like small edits that you see most people could do to improve their homepages? oh so my goodness I've got to choose from like 50 million. First of all calls to action all the way through the page if you're saying this is a little bit about me give them a call to action to go and look at your about page. If you're introducing your services have a button that takes them to the services page so have the call to actions through the home page. The general kind of gist rule of thumb is what appears like in sequence on your homepage needs to relate to what's in your menu bar at the top and vice versa. So whatever's showing in your menu bar have a section for it on your homepage and if you're not putting it on the homepage it doesn't need to be in your menu bar have another way of finding it if it's something else. So, cool thing there. What else? I also have a testimonial on your homepage. So many people don't put a testimonial on the homepage and I think it's the first place that you want to show what someone else is saying about you. Yeah. Because my personal thing is that your clients know you, you know, what you do for them better than anybody else. Yeah. Put their words on your homepage. And I feel like I should give you a third. Oh, footers, the footer. I mean, it's not just on the homepage. The footer goes throughout the rest of the site, but on your, oh, what do I want to say? What do I want to say about the footer? So many things. First of all, use your footer to have some key information. So things like location base, the kind of work that you do, who you serve, those sorts of things. Have a little bit of blurb in there. Again, it's really useful for search engine purposes. And also don't, that's the other thing I was going to say is put your social links in the footer as well. Don't have them in your menu at the top. It drives me insane to see. social buttons at the very top of the page because I don't know about you but if I land on somebody's home page and I look at it's maybe it's half caught my attention but half not and then I see an Instagram button and I go ooo Instagram and I click on Instagram I take three seconds looking at theirs and then I get distracted by my notifications and off I've gone and I'm I'm in my own feed and I've totally forgotten about that person who uh who I've just been landing you know landing on their page so don't put it there show that to them later. You've got other areas that you can share your socials. So good, because I feel like social media is to drive the traffic to our, what we own, right? Like, because social media is so borrowed. absolutely don't like show them a way to get off your website as soon as you get them there, because that's where you're really gonna be able to help. I'm like, oh, that's so good. That's so good. That's so good. Okay. um Are you ready for some rapidifier questions? I feel like, first of all, I feel like this interview could be two hours. Like, I feel like we could geek out. forever on this. But the whole point is we want to introduce people to you and you have an amazing freebie we're gonna talk about after rapid fire because I think that will serve and support so many people on this homepage, making it work for you while you sleep. So ready for rapid fire. Okay, tea or coffee when writing? Neither, I'm a hot chocolate girl. Oooh! uh need to put that in my options. Yes, a really good hot chocolate. Amazing. person who doesn't drink tea, I apologize now for my nation but I don't drink tea. Well, I'm not a coffee drinker and everybody that I know drinks coffee. So I do drink tea. yeah. Okay. What's your go-to playlist or soundtrack when you're in a creative flow? Oh, it's actually, things like em instrumentals on YouTube, like, you know, Bridgerton ruined me for all like the amazing pop songs, but with classical music. love it. love that there is a whole piano of every one of Taylor Swift's albums. And I love listening to the Harry Potter songs, like that kind of stuff, like I geek out on. Um, dream brand you'd love to do copy or photography for. Gosh, um this is supposed to be quick fire and I can't think of any brands now, but I know there are thousands of them. Probably something like Rifle Paper Co. Let's pull that one out of the blue because I just love the whole, they're a stationary company and I'm a stationery. So there are thousands, certainly them definitely. Okay, favorite word as a writer. That's impossible! don't have a Oh my goodness! Okay, maybe the word you cannot stand when you see it on people's copy. Maybe that's a better question. No, Nancy, that's still difficult. em There's mo, there's many. Too many words. I think about words in too much depth basically. Yes. My favourite word that makes people cringe is moist. There's something about the word moist that I absolutely adore. uh Okay, guilty pleasure TV show you secretly love. I don't know if it's a guilty pleasure. always, if there's nothing else on, I'm back to friends. Always back to friends. So good. That's a classic. All right. What's one quirky thing that makes you feel like you? My hair! Love it. I have bright purple hair currently. Every time I go to the hairdressers, as soon as, because I don't do this myself, I cannot do this myself, but as soon as the colour is on I go, uh I feel like me again. And it's the thing that everyone comments on first when they meet me. I love it. I love it. I feel like it fits you so well. It's your personality. It is, well when people say to me, you know, what colour is your hair? I'm like, I am a natural purple hair because there is nothing else that fits me. I love it. I love it. Okay, so let's talk really quick about your freebie. So you have a freebie that they can download. It'll be in the show notes. Tell us a little bit about this freebie. Yeah it's called the Homepage Copy Review for EB. So what it is is my eyes on your homepage for 10 minutes and I give you all of the like great tips and ideas and things that I can muster in 10 minutes of scanning through your homepage. So yeah it's a thing I introduced at the beginning of 2024. thought I was crazy when I put it out there because I did not know how it was going to work and I suddenly got hit by an awful lot of requests but I've got it down to a fine art now so it's all good and I love nosing at people's homepages and hopefully giving them great actionable tips that they can do themselves. So is it like an audit with a to do, like change this? It's literally a 10 minute video I delivered to them a 10 minute video of me scrolling through the home page going this needs to be here you need a little bit about this maybe fix this piece over here this is working really well I'm not mean I'm trying to be nice with it as well but yeah it's like the best 10 minutes you'll ever spend on your home page basically. my gosh. this. This is so good. All right. So where else can people find you online? Well there is my website which is sarahwaite.com and I'm sure that link will be in your show notes because of awkward spelling and I am mostly on LinkedIn and uh Instagram as at sarahwaitecreative and I'm now on sub stack as well which I think, did I give you the link for that? If not, tell me and I will send you the link. m Yeah, we'll get it on there. We'll get it on there. All right. Thank you so much for being a guest. This has been like so eye-opening and I know my listeners are going to absolutely love this. Is there anything that we didn't talk about or anything you'd like to like share again that my audience should know? the only thing I would say is when it comes to your home page don't panic there is it doesn't matter having a having a website and something up is a great start and it can always be fixed and changed so if you're worrying about what's going on on your home page right now do not panic it is totally doable we can fix this and have it working very well for you Thank you so much for being on the show. Make sure you check out the show notes, connect with Sarah, grab your 10 minute um homepage review. That's an insane freebie by the way. Like it's not just like a worksheet that you go do it yourself. Like she's doing this for you for 10 minutes of her time. This is insane. So make sure you check that out and grab that freebie from her. Thank you so much, Sarah, for being on the show today. Thank you so much for having me. I've had a lot of fun.