How to Create Clarity in Your Content, Offers, and Messaging

This episode is a wake-up call for women entrepreneurs who feel like they're doing all the things, but nothing's clicking. If your audience isn’t converting, chances are… they’re confused.

Crissy shares the three biggest reasons your audience might not know what you do or how you can help them, and how to fix it... fast. From incohesive content to inconsistent offers and constantly changing direction, she breaks down why clarity is the real secret to visibility and conversion.

Whether you're a service provider, content creator, coach, or online business owner, this episode will help you:

• Refine your messaging so your audience feels what you say
• Understand the emotional power behind content that connects
• Use visibility to build trust, not confusion
• Commit to one offer and master it before adding more
• Audit your personal brand and how you're showing up

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz

This isn’t just a mid-year mindset shift. It’s a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode.  https://thevisibleceo.com/midyearreset

Review, share with a friend and tag me!  IG: itscrissyconner FB: crissyconner LI: crissyconner

Transcript

0:42

are doing a really good job of confusing your audience. Like they have no idea what you do. They have no idea how you can transform their life. They have no idea what you offer. They have no idea and they probably don't care because they don't. understand there is a visibility issue. Maybe you're showing up on video, but it is not clear to them aka visible what you actually do and why they should keep listening to you and following you. This was not meant to hurt your feelings, but if it does, it's because I am tired of seeing women play small, not be clear in their messaging, and therefore not creating the business that they desire. They're working really, really freaking hard for a very, very little return. And that gets to stop. We can't keep going like this. And so it's time to refine. It's time to get deeper. It's time to get rid of the confusion and clear it all up with you first so that you can clear it all up with them. Someone did a connection with me the other day that I have never met in person. I have never worked with them, but they knew what I did because I'm so clear and I have been talking about it since 2019. Has it evolved? 100 % it's evolved because I've evolved. But they know who I am. They know what I stand for. They know what I help people with. Visibility is my middle name in the online space because people have seen it really since 2018. I've talked about it. I've taken people through my journey. I've taken thousands of women through a transformation of being afraid of video, getting on video, right? And so where are you confusing your audience? I'm gonna give you some pointers because I think these may be some of the ways. Number one, you're creating tons of different content and none of the content is cohesive or congruent and therefore every piece of context seems like they're looking at a new person. or AI is now writing every piece of your content and you literally feel nothing. It comes from zero emotion because AI is writing it and you actually have no attachment to that piece of content. You don't believe it, you don't feel it, you're not convicted about it, but it sounds really freaking good. So let me throw it up on my page. Matter of fact, when I decided to do this video, I decided there is no script, there's no notes, there'll probably be some rambling because I'm not using anything but my heart, my soul, my conviction of how I feel about you growing your business. So which is it? Are you confusing your audience through your content or because you're not connected to your content because AI wrote it? Content is meant to elicit an emotion, right? And if we think about the word emotion has the word motion in it. And if we want people to move, we want to move people, there has to be some type of emotion attached to it that can activate them, that can trigger them. activating, sends them in the right direction, triggering, makes them realize it's not you, by the way. I've been triggered by a lot of people, unfollowed them, ended up paying them a lot of money. It's something they gotta work on themselves. But really, when it comes down to it, is there any emotion in your content? Do you freaking feel it? This is also why I'm so freaking against video that is created by AI. It cannot feel like you do. We were already losing enough trust in the online space because everyone is using AI to write their content. Don't allow AI to take over your face, your mouth, your voice too, so that you lose trust that you already built and you never get it freaking back. feel a little heated today, getting a little hot in this message. It's okay. Okay, so that is number one. Number two, the reason your audience is confused is because you're selling something every single month. And if you were like, well, Chrissy, you do that. Yes, I do. I absolutely do. But let me take you back to 2019 when I launched the same offer every single month, ran it live every single month, sold out every single month, had tons of transformations and reviews every single month. From March. through October, I did my last live launch of that in October of 2019. And in July I did two, because we sold out both times. Do the math, whatever that number is. sold the only thing, the same thing. And then I turned it evergreen in November and had my first $2,000 launch, I was so proud of, while I was recovering from a surgery that was supposed to be three to five days, it took eight weeks and nobody knew what was wrong with me. That's a game changer. Everyone knew what it was. Everybody that didn't get in for the live option because the dates didn't work or whatever bought the evergreen option. Okay. The second thing that I did is I launched the visible inner circle in December of 2020. I only sold the visible inner circle from December of 2020 through September of 2021. Do the math. That's. eight months, nine months. That's all I sold. That's all I sold. And then in September of 2021, I launched the Omni membership, which was a lower cost membership. And then I launched that for a solid eight weeks, then went back and did another launch in October of the visible inner circle, then went back to Omni. It was two things. I didn't start launching things every single month until February of 2022. 2019. The same thing the whole year. 2021, well 2020 and 2021, two offers. That's it, the whole entire year. You have to get good. You get to get good at selling one thing before you start selling everything. And that's just the name of the game. Otherwise, our audience is confused. They do not understand how we can serve and support them. Visibility is also selling, serving your audience with the offers that you have because you showed them how you can transform their life. So are you confusing them through your content? Are you confusing them through your offers? And the third way that you could be confusing your audience is that you literally change what you do and what you're known for every time the wind blows a different direction because it sounds good. I'm not saying there aren't times in your business where you should shift and you should evolve a lot, absolutely. But the more consistent and congruent you are with who you are and what you do, the more remembered you are. Again, I've been talking about visibility since 2018 really took it on as mine in 2019. And here we are in 2025, six, seven years later, still talking about visibility in different ways. It's evolved. It's not just let me help you get on video. It's helped you be strategic with your messaging so everything is clear and the fog is gone and your audience understands exactly what you do and you're building a brand that stands out. You're building the thing that you're known for to stand out. not just checking a box that I got on video today or checking a box that I talked about my offer today or checking a box that I did this today. It's visibility like you freaking mean it. It's visibility with conviction. It's visibility with a knowing of how you can serve and support your audience and how you can transform their life. Get clear on obviously who you're talking to so your content matches up with that because true visibility is seeing yourself first, number one, being seen and they feel seen. Three parts to truly being visible. If we don't know we're not genuine and showing up genuinely who we are, I know the word authentic is sometimes a little like, I don't even know that really means, but you know how to be genuine. You know how to be real. And I'm gonna tell ya, when you tap into the conviction, you can't not be real. Cause it's gonna like flow out of you. is like a magnet that's being, the information has been sucked out of you because you can't not say it. That's what this video is. The whole video is me being convicted. So I challenge you to look at your content, your messaging, look at the offers that you have, look at what you've said you're known for and how many times has that changed. And it's okay to change, but it's not if we're changing every quarter, if we're changing every six months, even every year, just remember you have to go back and dial in who you are and what you can do and how you can serve them. So I challenge you to figure out where you're not truly being visible. Because yeah, you're showing up on video, but something isn't clear because the conversions are not happening. And if you ever want to get deeper on this, this is my jam, this is my thing. I love challenging my clients with this because there's always more refining that we can do. We're also doing this in the mid-year reset if you want to hop in there and experience that. But this gets to happen. If we're not constantly refining our offers, our person, our content, our sales strategy, If we're not constantly doing that, we're falling behind. When something feels stagnant or so-so or revenue dips happen, there's something that gets to be refined. And you get to tap in and figure out what that refinement is and then take the action to refine, refine, refine, refocus, reset, and make the changes and take the action.