Do You Really Need a Niche? What to Do Instead to Get Known & Get Clients

Feeling boxed in by niche advice? You’re not alone. In this episode of The Visibility Impact Show, we're talking to multi-passionate coaches, creatives, and women entrepreneurs who are tired of being told to “just pick a niche.”

You'll learn:

• Why clarity matters more than a niche (and how to actually get it)
• The difference between being “boxed in” and “known for something”
• How to stand out online even without a traditional niche
• The powerful shift from niche hopping to becoming unforgettable

Whether you’re new in business or evolving your brand, this episode will give you permission to stop forcing a label, and start leading with your message.

This episode is for growth-minded women ready to get visible, get paid, and lead boldly. 

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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BROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You’ve got something to say, and it’s time to say it like you mean it.  If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!

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Chapters

• 0:00 The Importance of Differentiation
• 3:54 Navigating the Niche Dilemma
• 7:08 Clarity Over Confusion in Messaging

Transcript

0:27

So when you're known for something, a point of view, a transformation, a method, a way, a system, a framework, again, this is going to help differentiate you from everyone else. And so much noise in the online space, we want to stand out. So we really want to do this, even if we're not niching down, we want to make sure that we find a way to stand. One of the scariest things that I was ever asked to do was to pick a niche, a niche, however you want to say it. And so we hear this all the time. You need to pick something you need to pick a niche. need to like box yourself in. And this was really hard for me when I first started my business. And this video is specifically for coaches, creatives and multi-passionate entrepreneurs wondering if a niche is required to grow. And if you want more content just like this, make sure you subscribe because I'm always going to give you real talk on growing a business that works for you. Okay, let's get into it because the first thing I want to say is the niche advice is so loud. It's so loud. hear it everywhere. It's kind of like that ideal person conversation. People tend to tune it out because they don't want to hear it, right? Or they don't want to like be boxed in or feel like that they can't talk to everyone. And I'm going to say this, that it is much easier to sell a problem with a clear label. Meaning it's very, very specific. The more specific an offer is, the easier it is to sell. The more specific your person is, the easier it is to talk to them, right? It's just so much more clear. So most marketing advice is always going to favor simplicity and clarity. And we love the word clarity around here because you can't be visible if you're not clear. Okay. So we're just going to throw that out there, but it doesn't mean that it's the only way to grow. And I will say this when I first started my business, I was not ready to niche down because I didn't even know what I wanted to do. And I hadn't been in business long enough. So I do believe that it took me five years before I actually started niching down and it's just gotten clearer and clearer and it's just been refined over and over and over. So don't stress if you have no idea, but hopefully some of the things in this video are gonna help you. So the second thing is you can actually get more clear on your message versus have a strict niche, niche, whatever, right? And I love to say, be known for something versus be known for everything. Fun fact, I actually used to own the domain, a Jill of all trades, because I wanted to teach people how to do everything. I never made that live by the way, but in my head, sounded really good at one time, okay? So when you're known for something, a point of view, a transformation, a method, a way, a system, a framework, again, this is going to help differentiate you from everyone else. With so much noise in the online space, we want to stand out. So we really want to do this. Even if we're not niching down, we want to make sure that we find a way to stand out. Okay. So maybe the question isn't what's my niche, but it's what do I want to be known for? What do I want to be remembered for? Right. What do I want people to come to me for? And again, yeah, she'll probably like, Oh my gosh, if that can put me in a box, Chrissy, but no, won't. Cause I'm going to explain here in just a little bit more. Okay. So we can also niche by energy, identity or result. So. You can niche by who you are. So it's really identity-based. You can niche down by the result that you create, whatever the transformation, the solution is. And you could also niche to the type of client that you speak to energetically, right? So if you only talk to coaches and service providers, that could be part of the start of your niche. And it doesn't have to be fleshed out in the next hour. It can take a year, right? But that could be a starting point. So this is just a great opportunity. for you to think outside of the box when it comes to niching and not like, have to like be so specific, okay? But we wanna make sure we're not niche hopping. So I have seen many people in the online space literally every year they change what they're known for. And I'm not saying that we're not gonna evolve, we will. But since 2018, I've been interested in visibility. In 2019, finally bought the domain. the visibility queen. so that's really where my visibility journey started. Now have I branched into other areas of visibility, like your offers being seen and you know, your launches being seen and your message being clear and the clarity coming out of your content? Yes, 100%. But it's all still has to do with visibility. And I will never forget. One of my mentors early on was asked to be known for something specific, even though that wasn't the thing that she was really known for, but they told her she could get more opportunities and get her foot in the door in more areas. And when she decided to be more specific on this thing, even though she could do so many more things, all of a sudden the doors opened for her. And so when people ask for somebody to speak and it has to do with visibility, they come to me. I just got a connection not long ago, somebody needed visibility. They connected in with me. I've never even worked with this person before, but they knew because of the way I show up online what I do and what I help people with. You can have the perfect niche, right? And still be invisible like no one sees you because this is cause you're not clear. You're not talking about it enough or you just keep changing it every other month. And so there's confusion there. A confused audience does not buy it by the way. So we don't want to confuse them, right? Visibility is always going to build trust better than a clever like niche statement ever will. And when we speak to real people and not just ideal client avatars, when we speak to our person, we know our person, we get so deep with our person, it's gonna serve and support you so much more, okay? So how are we feeling? What if we reframed niching down to, I'm gonna be known for this framework, I'm gonna be known for, for me example, visibility, I'm gonna be known for lead generation, I'm gonna be known for something specific, and then we can always get even more specific or a niche down as we go forward, right? So it doesn't have to be this, I gotta go all in right now. We can work our way to where we wanna go. So you don't need to force a box around your brilliance. I don't want you to play small and I don't want you to feel like you're being put in a box, but this is really gonna enlighten you and help other people see exactly how you can help them. And the great thing is, is that the more I've niched down, actually the more people that come to me, because they see that I can help other people. I speak to introverts a lot, but extroverts come to me because they're like, if you can help an introvert give it a little, you can definitely help this extrovert, right? I want to challenge you to think outside the box. want you challenge you to get a little more specific in what you do and who you say you are. Again, the more clarity that we have, the less fog our audience sees, and the more that you can serve and support the person that you know you can truly help change their life.