The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs

How to Use YouTube to Attract Clients with Expert Anita Morin

• Crissy Conner • Season 15 • Episode 604

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If you’re tired of chasing algorithms and want a smarter way to get leads, this episode is for you. Crissy is joined by YouTube strategist Anita Morin, who breaks down exactly why 2025 is the best time to commit to YouTube, and how even busy women running businesses can start generating consistent leads even if they don't go viral.

You’ll learn why search-based video builds long-term trust, how AI is changing visibility, and what to do if you’re just starting or repurposing old content. This episode is packed with practical video marketing tips you can implement today.

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com

Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz

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Welcome back to the visibility impact show today. We have an amazing guest and I know I say this all the time. So let me just be very clear. I have known this guest for years. She has supported me most recently with something that we're going to talk about today. And so I know that I wanted her on the show because I know how much she's going to serve and support you and your business by listening to this episode. So I want to welcome Anita Moran, who is a video strategist helps business owners create content that converts and generates consistent leads, especially through YouTube. Yes, we are going to talk about YouTube today, friends. She's helped clients grow from hundreds to millions of views using simple organic strategies known for her practical tips and high energy delivery. Anita makes video feel doable and effective. When she's not helping entrepreneurs grow their visibility, she's homeschooling her three kids and enjoying life with her husband of 12 years. Anita, welcome to the show. I could not be more excited to be here. I'm so excited to have you here. So I know you have like a crazy background and I'm saying it's crazy because where you were to where you are now, can you give us a quick story of how you went from being a former neurosurgeon, right? physician assistant that works in pharmaceuticals, agree. Yeah. to YouTube expert, how did that even freaking happen? Yeah, okay. So, um, when I was an undergrad, I was so excited to study medicine, and I knew that that was going to take on some significant student loans. And I was determined to get out of undergrad debt free. And so one of the things that I did was build a YouTube channel to bring in some extra income. And this is before the word influencer was a thing. So please know that that um, You know, I just was brave enough to create the channel and hit record. And I remember, you know, just thinking, well, I hope that I can make some money from this. And what I didn't anticipate was that my YouTube channel actually was going to be a valuable asset for me just posting one long form video week that didn't have short form then. And I was able to make more than enough to be debt free. When I graduated with my undergrad, which was wonderful and then I started my masters went to become a physician assistant get my masters in medicine and It was really evident to me I had a lot of like concerns about what would people think if they found my YouTube channel because I talked about makeup and So I deleted my channel and I thought you know what? I'm just gonna go all in on my medical career and that's gonna be just wonderful and I really did. I loved medicine and I still have a love for medicine. In fact, many of my clients are in the medical field because of that. But building a business became important to me really when I had my first child. And that was the first time that I really thought, hey, I think I want something a little bit different. And it took me a while to realize that YouTube was a skill that other people needed. until one of my clients one day just said, hey, is there any chance you know anything about YouTube? I'd been editing her videos for a while and she was like wanting to kind of grow her reach. And I was like, actually, I know way too much about that platform. Is that important? And she was like, yes. And everyone's going to want to work with you. so from there, obviously, a lot of what I do leverages video on multiple platforms. um But I am known for knowing way too much about YouTube. love that. I'm glad you're here. I'm glad to know way too much about YouTube with you. all right. So we talk about visibility and I know you probably do this too, so many different ways. So to you, what is a definition of visibility that you use most frequently? Yeah, ultimately what I tell people is that the people who can buy from you need to know who you are. So whatever visibility is going to look like to you, it needs to be able to allow your ideal customer to know your name and that you are the solution to a problem. And you can do that many ways, but the fastest way to do that is on video. I'm sorry. page. You're not going to get out of the video conversation if you're listening to this episode. So we're going to convince you if you haven't been convinced already. So you say that 2025 is the time to commit to YouTube. Why now? Why obviously if someone has never had a presence there, why do feel now is the time to get on board? Yes. Okay. Well, I am one of those people that is very nerdy into analytics. And here's what I can tell you. YouTube is trying to compete with TikTok because every time TikTok is potentially being banned, YouTube makes more changes to the algorithm to make it more enticing for TikTok creators, which was the fastest growing platform on the internet. to allow them to seamlessly move their content over without having any restrictions. And so because we know that YouTube really wants to absorb a lot of the users there, we know also that YouTube has developed different analytical algorithms behind long form and short form video really giving you the best opportunity. to grow with following. Really, my clients are seeing bigger boosts from YouTube specifically promoting their content than we have in years. So definitely the time to do it. What would you say to someone who was like, I'm already everywhere else. Why do I need to be on YouTube? Yeah. So ultimately Facebook and Instagram and even TikTok, they don't have the longevity search based algorithm behind the content. So TikTok does search index the videos to a point and index Instagram is saying that they want to do that. But YouTube really is owned by Google. So when you're ranking on search on YouTube, then you're also ranking on Google search. So some of my clients, when you type in just their industry, not their name, they're popping up as one of the top three results on Google without any Google ads. And it's just because we've dominated the search on YouTube. So this is interesting and I would love to get your take on this because we're in 2025 and I think it's crazy not to talk about this. So I was searching on chat GPT for some ideas and a YouTube cover photo comes up and it has my face on it. And honestly, when I first saw it, I thought, oh, it's showing me what my face would look like on this video. Well, on the whole, that's not what it was. It was a real YouTube video with my face on it on a podcast that I had been on, but they never sent me a notification that it was out. So I'd never even seen it. So how much are how important is YouTube specifically in the era we are in of AI, because I did not have any clue why my face was coming up again, I thought they made it to look like this is what you should do is a thumbnail. And then I realized That's really my video that I'm in. And so I just found it really fascinating. Yeah, well, when we look at AI, we know without what AI really does is very quickly synthesize search results into being answers to the things that you type in. So when your content is the answer to the question that somebody types into chat GBT, chat GBT will say like checking the web, right? And it's scanning for anything that's possibly the answer for you. And really, this is how you can become what chat GPT is recommending. I will even say that I've typed in questions just to try to see what kind of what kind of people is it recommending for different things. And the people who it is really summarizing as the top in different industries are the ones that have search based content. They're not the ones who just have a ton of people on Instagram. And I just thought that was like so interesting and really how you get to the forefront of positioning your business on AI is dominating in search. Yeah, absolutely, absolutely. I love this. I love this. Okay, so can you talk about a recent success story, either your own or maybe a client's that shows the power of YouTube and what it can do for someone? yeah, there's so many opportunities to grow on YouTube, honestly. So I've had clients who have been solo business entrepreneurs who have tried to build visibility in a lot of different ways, whether it's being like repetitive Facebook lives or posting, can say selling on Instagram, and they're not seeing long term results. They feel like they can't walk away. from their business. And this was the case for one of my clients when she came to me. And so we really worked on making strategic long form content and short form content on YouTube. We did this over a six month period. And now those videos are bringing clients to her consistently. And she doesn't have to post daily on Instagram anymore. That's not something that's important. But her business is still continuing to grow. And I will say it didn't just work for her. But I've seen this work for so many people, even that's what brings most of the leads into my own business. As a busy mom, homeschooling with three, I can't sit at my computer all the time just waiting to be like comment number 35 and a long sea of comments to help. But my videos are really strategically search positioned, meaning you won't find them unless you type in the right question. And then that video is positioning that I'm the answer to help you with that problem. It makes it so the conversion rate for my channel is very, very high. And you don't have to have the play button on YouTube to make money. So that's something I would just keep in mind as well. There's a difference between being an influencer and using it as a strategic business platform. Yes. So fun fact, um I worked with Anita, like, I don't know, like not even a month ago. And we went over and did some things on my YouTube. And it's funny because I've had my YouTube channel for about six years. And honestly, all of my YouTube was repurposed Facebook lives. That's truly what it was. Maybe I slapped a cute thumbnail on there. I there was no knows, and there was no intention, there was no focus on it. It was simply like, let me repurpose my Facebook live. Let me um throw a cute thumbnail on there. And let me type a few words, right? Or maybe copy and paste the slap the description on there that shows we're all defined me all over the place. And so when I uh started getting serious about YouTube this year, in March, started being a little better, right? I started using some chat GPT things and things like that. And I thought, you know, I really want to get serious about this. And so I connected with Anita, and she did an audit of my channel. I don't I want to say that hour was the most packed and filled hour of information ever. I'm so glad I recorded it because I would have never remembered all that stuff. But the thing is, is that if you're thinking of starting if someone's thinking of starting YouTube channel, like, I'm just gonna repurpose all my other stuff on there. Can we talk about why that's not a great strategy and why it's better to create content specific for YouTube itself? Yeah, well, if we think back to when YouTube started, like the original influencers on YouTube, YouTube was known as the television of you. And so the people that really got popular in the beginning were people who were like filming in their car and filming in their closet and just really inviting you into this like intimate chit chat with them. And that's really where we had the the bulk of the parasocial relationship built and they went on to build big businesses after having filled building an audience and YouTube hasn't changed in that respect. So the more like you, your content is, the better, but you can do that strategically so people actually watch. And then when it comes to repurposing, there is a place for repurposing when it comes to YouTube, but the key with good content repurposing, it has to start with good content because taking a piece out of something that really wasn't transformational means that that like small piece is not actually gonna help anybody. So kind of keep that in mind. But when you film direct to camera, the answers to the questions people are searching for, you get an opportunity to really rank in search. And so what I find happens so often is people in an effort to repurpose just post their podcast or just post a Facebook live video, but they do so with a title like episode number 37, And then something that only means something to you that no one is typing in the search bar. When you do that, your video is not actually going to go anywhere. So if you are in a repurpose, I'm going to encourage you to take all the things you want to say about it, about what episode it is and the things about your business, and put those in the description. And keep the positioning on the video, on your title, on your tag, and in the first 120 characters of your description to be really focused. on what people would be searching for that that video is the answer to. So, and that's just to help you if you're gonna repurpose in the meantime. But if you film and really invite people in, they will really see that you're helpful in whatever you're passionate about. And once they know you're helpful, you don't have to convince them with like a long sales page or a funnel or anything like that. In fact, my most profitable offers don't even have sales pages. And yet, I run a consistent multiple six-figure business. Yeah, that's amazing. I love that. I love that. So if someone has no presence on YouTube, where would you tell them to start? Like what's like the first thing that they should do? So all of my clients, tell them to start with short form video. And the reason I say this is because when you can succinctly talk about what you do in 60 seconds or 90 seconds or less, you become much more capable of forming long content because you know how to quickly communicate what it is you want to communicate. Now, I will say that the short form video does have a different algorithm. So it pushes out to new people on YouTube. and really helps you find your people, but those people are gonna be nurtured from longer form content. And we see even on TikTok when somebody is creating, like engaging short form content, in the comments, you'll find that the audience will start to say, hey, do you have a YouTube channel? And that's their way of saying, I want more, okay? And so I encourage you to create short form until your audience starts asking, hey, where is more? And then you know you have an audience ready to watch more of you. Yeah. And do you feel like, I mean, obviously, I know that short form can get their attention, right and give them a little slice of information almost like that movie preview. But like, like the longer form video on YouTube is where you actually start building the deeper relationship with them and your expertise. Yeah, absolutely. So your most profitable sales videos are going to be your longer videos, but it's the short form videos that are going to find the audience to subscribe to you that then would be willing to watch the longer form. If someone doesn't have a budget to hire a video editor, what do you recommend? Like, because obviously you want to, I'm assuming somewhat edit the video, right? That you're putting on the law. I'm talking more like long form and can people build a successful YouTube channel without paying someone at first. Absolutely. So the thing that I would encourage you to edit if you would do nothing else is to make sure from the moment that the video presses play that something valuable is being said. So if in your first minute or two minutes you're fooling with your hair or drinking your water or, you know, taking deep breaths and all that, you know, we all do it. Then I would just say just do a harsh cut at that beginning. If you can do nothing else. If... you're open to like a little bit more. The first minute of your video is the most important in getting people to stay. So having some movement there is helpful because we're all trained to scroll every three to seven seconds. And so when you have something kind of pop up, whether it be text or images, it just helps to satisfy that natural desire of people to just scroll before they realized how you know. this is if you've ever scrolled a video and then you realize, wait, I really did want to watch that. I don't know why I scrolled. Okay, that's happened to everybody. And, em and that's just like, yeah, it's just natural. And so to keep attention, having things pop up in that first minute, those would be the first things I would work on everything else is honestly just extra. And your goal is that at least 50 % of your audience would be retained to the midpoint of your video. So there's so many changes coming with YouTube and I saw that they just introduced shopping. They have like a community aspect now. They also announced this week that we're recording this episode that they're no longer monetizing for certain AI and I don't even know all of what that means or entails. And then I saw Facebook followed up with we're not going to monetize AI either. And so I find all of this interesting. What do you feel in the direction that that YouTube is going specifically in the nuance of AI and then also adding in some of those features like shopping and things like that that's gotten TikTok to be so successful. Yeah. So here is what I think you're going to see in the next several months to the next year is that yes, there is the ability with AI to create things super fast and batch hundreds of videos all at once. But because they don't really connect to an audience and speak directly to someone the attention on these videos after one or two times of seeing something that well, that's amazing. That's a cat talking, you know, after that, you know, we're just not We're just not watching. so all of the platforms are going to really prioritize the more human content. And we have seen that for a long time. And ultimately, AI is only as powerful as you can identify what it spits out that's actually helpful, because it's going to spit out a lot of things that are not, in any question you ask it. And so just keep knowing that and knowing that people buy from people. So the more human that you are, the more people can see that you're actually passionate about what you do, you're excited to help them, the more likely they're going to want to buy. Yeah, I love that. And you know, I saw somewhere that the search that searching has gone like significantly up with Is this real? Or is this AI and that makes me really sad because I feel like trust is so hard to be built in the online space already. So why are we doing things like this to like, make us look like we are we own a jet or to make us look like we're somebody that we're not just because it It's an ego thing, right? It's totally an ego thing. But you know, even like making AI talk for you when people just want the real raw, you know, saying the ums and whatever your imperfections are, they want the real you that human side of you. Yeah, and I will just say if you're listening to this and you are newer to creating an audience, one of the things I see so commonly with people who come to me and they're not yet making the money they want to make is they've started an account, pick any platform and they posted between like five and 20 posts and then they're frustrated that they don't have a large following and it feels like no one is engaging. And I just want to encourage you to keep in mind that you have to go first. for your audience to show up, you have to be willing to post when nobody's watching. And when we click on an account and it only has like five posts on it, a lot of times we assume it's just not active and won't follow. So it's the cumulative of what it is you're posting. Honestly, I encourage everybody, like I have a video on my channel, do 100 videos and then go evaluate those 100 videos and see. Hey, what could I do better? Don't make any judgments on yourself. Just post with knowing that you're going to get better as you keep posting. love that and just like reviewing it because one of things um I love Myron golden says this a lot like if you want to be a better speaker, speak more if you want to be better at video do more video you know you want to practice using your voice practice using your voice and so you create not not only getting better at video but your confidence increases and you're going to attract people and I think so many people have this misconception that well if I don't go viral it means that I suck I will tell you a ya- I'm on calls with people who make everywhere from zero to $30 million a year. And the number of people who are making serious money in their business. And then they say to me, well, I've gone viral many times and that didn't do anything for my business. So I don't want to go viral. I want to have consistent content that people can trust. I'm telling you like that's really what you want. And then I even have people come to me. I had someone the other day asked like, your videos really do that much like for your business? And, and I told them, you know, it's not one video. I can't point to one video that like changed the game for my business, but I've made thousands of them. And so at this point, I just like, I just keep posting, knowing that it's creating my future clients and, helping people as they watch my creation, but they can also scroll back and see the first one and see how bad I was at it. Because coaching people through making videos and making your own two totally different skills. So, so know that that's true also. And, The human element, people like to see your journey. So if you want to, you can scroll back on my business page all the way back to my first horrible camera graphic, or you can go on YouTube and see me and my first YouTube video where I'm at the park yelling over the birds, terrible. But I will also tell you those first efforts, I was making money even with it being terrible. And so, you know, be willing to be messy because AI is not going to be messy. It's not going to have a backstory. Yeah. people are going to look for that more and more. So if someone is, and this may be your influencer conversation you had, but if someone wants, they have their own business, right? And they want to monetize on YouTube, does that content look different than I wanna attract leads on YouTube? Yes. Yeah, absolutely. So my clients who are trying to like monetize the platform, just so they can get paid from like YouTube or TikTok, the type of videos we create and the cadence of which we create is completely different than for someone who is just wanting to like be a service provider or coach or... some other kind of like help to people and looking to bring in leads. And the reason that it's important for you to know like what is your end goal? Are you wanting to be the influencer? Are you wanting to like build the business? Is the way that we talk about what you do and the type of content we make around it are different when you're trying to build trust for us to hire you versus we're just trying to be interesting enough for a lot of people to follow. Very interesting. So, and this answer may be different depending on which area you're looking at, but is there a, can you put too much video out? And is there like a minimum amount of video that you should be putting out? Yeah. So here's the thing. I do not think that there's a too much a limit, but I do think there's a reality of that you being human and burning out. And so what I see often is especially people who are not quite at the place of making the money they want to make, they post when they're excited. So they'll post like five to seven videos. They were excited, but then they didn't get the validation that they wanted from those five to seven posts. And then they stop and then they take off like two months. Okay. And, and then they're like, well, it didn't work. Okay. And no shame to you. I have done that also when I first started. So that's why I recognize it, but I will just tell you, and I tell all of my clients to start with what you can consistently handle for four weeks. And at a minimum, I would say finding consistency, meaning if you're gonna post once a week, you post once a week, same time, same day. You're gonna post three times a week, you're gonna post three days, same day, same time. Okay, show the algorithms that you're consistent and then ask yourself at the end of four weeks, hey, what would increasing the frequency of posting look like and could I responsibly handle that for a four week period? um That's how we make educated business decisions and that factors in your life and other things you have going on. Remember, marketing is one part of your business. It's not everything. And you do need consistent marketing out there. I will tell you, I put out one short form video a day, five days a week on multiple platforms. And then I do long form videos in different batches as my schedule allows. What video or what mindset blocks or fears did you have to overcome when it came to getting on video? Cause you're an introvert, right? Like me. Okay. Listen to this. Yeah. Okay. A couple of things that I really had to like work there. Number one, I had to realize that the people who were going to want to work with me were much less concerned about the vanity things that I was worried about. And I get the most questions about like what your background looks like or is my shirt okay? Is this bright enough? Is that perfect? Like they They actually don't care about any of that. My clients who come to me who tell me that they knew that they could trust me it was because I was speaking directly to their problems. So kind of keep in mind who's watching the video. The video is not about you. The video is about who's watching. So that would be something I would consider. And then I would say the next thing that I really like had to get to was realizing that it wasn't just going to be like one video that made my business happen. and that it had to be like a cumulative, consistent effort that I put out that continued to like allow people to know who I was to allow me to be go from somebody when I first started posting videos. I wasn't invited on like anyone's podcast. wasn't speaking to anybody's mastermind. I didn't have consistency like in signing clients. I didn't have an application in my business because I had no need for that. Like, I just didn't have any of that, right? Even though I was like editing and doing so many things, you know, scripting videos and helping people on YouTube, it was when I started badly getting on my own platforms that that my income increased significantly because I already had the skills to help people. They just needed to know who I was. And then also it immediately allowed me to be. invited onto other people's stages, whether it was like speaking to their mastermind groups or being paid to coach in their programs or being on their podcast or in their summit. I was no longer looking for these opportunities. They were finding me. And that's still very true. I people go to my website every day and click the giant work with me button that's And on there, I have a question that says, how do you find me? Overwhelmingly, the answer is YouTube. um And so just knowing that that is truly like something that you can grow into. so now I know that the best way to like future proof my business is just to keep posting the videos. um Yeah, and that's continued to help me. So if somebody was concerned that they don't, you know, because we all got to get out of the vanity metrics situation, right? But if somebody's concerned, like I don't have that many followers, like do followers have anything to do with the amount of revenue that you can make from YouTube? not at all. In fact, followers and likes don't actually pay your bills. And so kind of keep that in mind of like the most valuable clients in my business might not have even remembered to hit subscribe. Like they might not have even we were talking before the show. I'm like none of them are downloading my opt ins. Okay, but all of them are watching and often they're telling me that they were watching for a while, that they were just seeing like, could they trust me by whether or not I was trustworthy to keep showing up to my audience when nobody was forcing me to do so. And I will also say I'm doing it long enough that some people like that maybe friended me or followed me, you know, back a couple of years ago when they were getting into the online space. have now grown in what they offer. Maybe now they're in operations or in bookkeeping or in something else and someone on their team says, oh, I need help with YouTube. And then they know who I am. And so know that that happens as well because it's not just for the people who are going to buy from you, but everyone watching is now your personal PR team. So when they see that somebody needs your help, they're going to comment your name and tag you. And so show up for that. Yeah. Is there someone who's DIYing their own YouTube channel, is there like a favorite tool or tip that you love to give those solopreneurs who are trying to do it all themselves? Yeah, um, so I make I still make all my thumbnails and canva you don't have to be a Photoshop expert any of that. Um, the best camera to film with is the one you have I film either with the built in camera in my desktop computer or with my iPhone. So any of these is fine. And then if you can't afford like a light Film in front of a window, natural light is awesome. If you film in your car, you're sitting in a light box. So that works as well. And then the most important thing is that you actually talk to people. Talk to other people who might be your ideal client. Hear the things that they're concerned about, that they're questions they're asking. And then go make videos about all of that. Because your discovery calls are actually the best place to get content ideas. love that. I love that. So good. So good. my gosh, this this has been amazing. I absolutely am loving this episode. Okay. So let's do some fun rapid fire questions just to kind of get to know Anita more. what do you think is something that you wish women would stop doing online? Hmm. Oh, man. I feel like that's a loaded question. I they would, they would stop asking like if their background is okay, honestly, um, because I used to have my desk the other way and all you saw was a wall. And now there's like, I don't know, curtains that aren't even like perfectly drawn. Um, and nobody has ever decided whether or not to pay the invoices I send based on my background, promise. And so no one cares. Okay. No one cares about that. The other thing I would say is say it more, more often than you think you need to say it. Like if you think you only need to post about your offer like three times, I'm gonna tell you to multiply that by 10. Because you're not too much, you're not too loud, it's okay to take up space. And you just need to show up more, because people didn't see it the first two times. Yeah, absolutely. Okay. What's a trip that's on your bucket list that you want a place you want to go. Hmm, such a good question. I really would love to go to Rome and kind of see the things there. And then I would really enjoy taking like a cross-country road trip, yes, with all of my kids and stopping and seeing like lots of homeschool related things. Yeah. Yeah, I love that. I love that. Is there a book or uh maybe even a podcast or something? Maybe even a YouTube channel that has changed your life in any way? Early in my business, I read the book called essentialism and that was super helpful to realize because at the time everybody was talking about like a million things you can do in your business. And that really helped me realize like to I only had to say yes to a handful of things to really, you know, become successful in my business. And that was really, really impactful. What is one non-negotiable for your business? post videos. Why did I think that would be the answer? And then you have three kids and you homeschool them and you run a business. What do you do for self care? connected. I have a lot of friends like in my area and I love to read. So I'm definitely an introvert in that respect. And, um, and so yeah, I spend a lot of time reading and I'm part of a book club. So yeah. so where can my audience find you and connect with you online? Absolutely. So I'm FDS creatives on almost every platform except for uh LinkedIn and personal Facebook. It's actually my name which you see here Anita Morn. And do you want to talk about one or both of your freebies? And we'll drop both of the links in the show notes so you can grab one or both to your, whatever your preference is. Yeah, okay, so if you're somebody who's like yes, I would love to show up, but I don't have time I want you to download the video visibility power pack This is gonna give you everything you need and exactly how I show up for my business bashing my content and showing up on multiple platforms and Keeping it simple along with all the tips of what people are often missing on YouTube to get success So that's FDS creatives comm slash visibility And then if you're somebody who wants to repurpose your live videos, I have a guide on how to do that. It talks about positioning those live videos on YouTube because that's where there's the most things that you might need to position. Everything else is going to be simple like Instagram, Facebook. And so you can get that at ftscreatives.com slash live capital L I V E. Those are great. Those are great. Go download those connect with Anita. Anita, thank you so much for being on the show. I want to ask is there like one last thing that you would like to leave my audience or reiterate to my audience before we end the show. Yeah, I just want to encourage you that there's never going to be a moment where your business is just going to take off and just be successful on its own. You have to just decide that now's the time I'm going to grow my business and show up as if people are already watching because that's how you get them to watch. Make sure that you connect with Anita. Listen to that when you listen to this episode, tag someone who would love to be able to listen to it too and could get some benefit from it. Connect with Anita on social media, connect with her on our YouTube channel and download those freebies because I know that she supported me so much and helped me so much. And if you want to go deeper with her, you can connect with her and find ways that she can help you. implement, audit, whatever it is that you need for your YouTube channel. She has a wealth of information and I have enjoyed working with her and actually been connected with her for years. And so make sure you connect with her, share this episode and we will see you on the next one. Thanks.

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