The Visibility Impact Show: Marketing & Growth for Women Entrepreneurs

Double-Minded in Business: How Fear, Control, and Backup Plans Keep You Stuck

Crissy Conner Season 16 Episode 619

How double-mindedness shows up in business, and how to break free from fear-based decisions so you can move forward with faith and focus. 

This is for women entrepreneurs who are tired of second-guessing themselves and ready to walk in clarity, consistency, and conviction. 

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Last week, we were in Texas for our visible accelerator and I was talking to some of my clients about this thing that I noticed with myself and I wanted to call attention to it because maybe you see it in yourself. And for many of you, you know, I've I read the Bible all the way through and I am hugely celebrating that. I'm taking a break from the reading day by day. I'm doing some other studies. I'm going to start again on January 1st. But one of the things that I learned about myself is, and I learned by reading the Bible, and as a control freak, this is like such a call out. But there is this thing called double mindedness. And basically what it is, is that I say I'm going to give something to the Lord, but then I try to control or create massive backup plans. If He doesn't come through. And so really what double-mindedness is, double-mindedness is holding to conflicting beliefs. It can be two conflicting intentions or decisions at the same time, which causes hesitation, it causes confusion, it causes lack of momentum, right? And they talk about this in James, and really when you're double-mindedness, it's like you have divided trust, right? and hearing God, but also keeping a backup plan because of fear, uncertainty, and this desire I have personally, not sure if you have this, but this desire for control, right? And always having a backup plan. So the thing that I love about this conversation is I know a lot of people can feel this, but also like it's awareness, right? You know, I am not here trying to be perfect. And I understand that you know, God calls us to alignment, not perfection. And so the thing I was thinking about this is like how many of us, know, whether you, you know, have a belief in God or you just have a business and you do this, like you can see it in so many ways. And I can see it when I say I trust God while mentally rehearsing worst case scenarios or ways to fix it if it doesn't go the way that I think it's going to. or wanting to change but holding on to like familiar habits, right? Or praying for clarity, but dismissing an answer because it feels uncomfortable or asking for guidance, right? And getting guidance from a coach or a mentor that I pay for, but then going and asking 10 other opinions for it, right? Because I wanna feel safe. I wanna make sure, I wanna double check and make sure it's the right decision. And so I see this so commonly as we as entrepreneurs on the business side can definitely become double-minded. One of those that I see this happen a lot is offers and pricing. So meaning I'm going to raise my prices, but I'm immediately going to discount them out of fear. I see this happen so often, so often. Have you ever done that? Raise your prices, but then offered a coupon code just because of fear. Or I see this in offers where people create a low ticket offer for the entry level person in their world, but they would never make that offer to a premium client, meaning a client who is their real desire of the client that they want. but they wanna offer something for these other people just in case, right? Just in case. But that's not who they wanna work with. It's not who they wanna speak to. So I see this double minus a lot in offers and pricing. I see it a lot in marketing and visibility. Like, I wanna be known, but I'm gonna stay quiet because I don't wanna be judged. Or I wanna be known, but I'm going to show up and not... ruffle any feathers. I just want to say things that to be likable. I used to call this for myself, so-so content. It does not help you grow. You know, another way we see this is saying you want consistency, but that's uncomfortable. I'm going to say comfortable. Or maybe I know that consistency looks like five to seven days a week, but I'm going to just, you know, I'm like two days a week. I don't want to be too successful. I don't want to like blow up and not be able to handle it. I see this all the time, all the time. The other ways that we can be double-minded is decision-making and commitment. So making a business decision. than literally second guessing hours later. Or creating a plan, but changing direction every time doubt arises. The other way I see this is that when I work with clients who want a plan, like that's the whole thing, I need a plan, I need a step-by-step plan, and then they don't follow it. signing up for a program but not fully showing up. Or saying, I want to learn more from this mentor, but then you pay that mentor and then you need five other mentors to back up that that's what the right way to go is. It happens in identity and self-belief. Like, I know I'm called to do this, but then questioning yourself, what if I'm not good enough? wanting to be a leader, but shrinking in rooms you prayed to be in. Like, I don't belong here. Like, I, they're all better than me. It happens a lot too in trusting the process, like expecting certain results, but not giving strategies time to work. Like I tried that for a week, it didn't go the way I planned. Or we know when intention happens, disruption follows. So we create this intention and we're go, go, go. Then this disruption happens. Well, I guess it meant for me to be, wasn't meant for this to happen. Also, and we wanna harvest, right? We wanna harvest all of these results. We want these results, but we're not willing to plant long enough for the roots to even grow. When it comes to double-mindedness, we see emotional exhaustion because it is a mental tug of war. It is delayed results and a lot of loss of momentum, right? It's a lot of stop and starting. Stop, start, start, stop. It fractures your confidence because maybe it won't work. Maybe it's me. It's a lack of clarity, an unstable brand presence. When we are single mindedness, meaning it brings us peace, it brings us direction, it brings us a measurable progress, that's what we want. So I want you to think about this. When you make a decision, lock it in. You decide once and you act for 30 days before evaluating. I would honestly recommend 90 days because I believe anything we do in a 90 day period takes 90 days to show up. We build identity through repeated aligned action and ask, is this what the XYZ version of me would be doing? You know, tracking proof of progress weekly so your brain learns to trust your decisions. Like, am I doing the things I said I was gonna do? Am I being consistent? Am I creating the compound effect? And I want you to ask yourself in these moments, like am I being pulled in opposite direction because of a belief or something that I just don't feel solid in and how can I work on that? Where do I say X, but act like Y, right? The other thing you wanna do is surround yourself with people who call you back into alignment, not comfort. They call you up, right? So if somebody is enabling you to continue to act like this, this is not gonna serve and support you. I don't wanna just take my client's money and let them do whatever they wanna do. I am calling them up. and I'm noticing more things and I want to call them up. I am not for everyone and every client is not for you. When it comes to this, we wanna make sure that we have alignment. We have the belief, we have the commitment, we have the actions to back it all up. So where are you being double-minded? Maybe in your spiritual life, but most definitely in your entrepreneurial life. So want you to find one area of where the double-mindedness is in your life. and shift, take the action. Normalize that this is a human struggle, right? It's a practice. It's something we have to be very cognizant of. It's not a one-time fix. It's something we get to question ourselves about all the time. I want you to think about this. I want you to ask, help me align my belief, my decisions and my actions so they point in the same direction. Strengthen my commitment. Give me clarity and peace as I move forward. I challenge you to say that prayer, to say that affirmation, to really get unstuck from the double-mindedness path that you are currently on.

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