Why Your Messaging Is Blocking Your Sales

In today's episode we are diving into why your visibility strategy only works when your message is clear and speaks directly to what your audience is really thinking.  If you’ve been posting, showing up, and doing all the things but sales still feel unpredictable, this episode breaks down the clarity gap that is keeping your content from converting. 

This episode is for women entrepreneurs who want consistent sales, deeper connection with their audience, and visibility that actually works. 

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BROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You’ve got something to say, and it’s time to say it like you mean it.  If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com

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Chapters

• 0:00 Understanding Consistent Sales and Messaging
• 3:05 The Importance of Deep Messaging and Connection
• 5:38 Visibility Strategies for Predictable Growth

Transcript

0:12

is not converting consistently. This is a problem. We think sometimes cells are based on luck and yes, are there lucky cells out there? Of course there are. Of course there are. But to get consistently having cells, having people come into your world consistently, the name of the game is understanding. them. And that means refining your message, speaking to their what we call surface level problems, what they think the problem is, but also knowing deep down inside what the real problem is. This is hard friends. I'm not gonna sit here and say that it's easy, but it is simple. But most of us aren't willing to do the work. I love Jim Quick and I've talked about him before and I came across one of his TikTok videos and he was helping you like work on your brain and work different parts of your brain. And so he had this little test that it would come up with a word. So like for example, red. However, the text read would maybe be green. And so you had to go through this and you couldn't say the word spelled out. You had to say the color of the text. It was so hard. It was so hard. Like it hurt my brain to do this. And this is why, it's a great example of why so many people... do not refine and get deeper on their message. They don't try to understand their person because your brain is telling you they understand what I'm saying. They know what I mean. They can read between the lines. No, they can't. And their brain doesn't want to do that in your content. They want you to say exactly what they're thinking. They want to feel like you are in their head. And so we have all these visibility strategies and my visibility strategy that works harder than you do, only works harder than you do if you refine and do that messaging work. The name of the game is messaging. If they cannot self identify themselves in your content, they are going to scroll on by. If they don't feel called up by your content. they're going to scroll on by. I don't know how to keep preaching this and I am gonna get a little preachy here, but at the end of the day, if you are not working on this consistently every single month, potentially every single week, you're going to be left behind. And no, AI cannot do this for you. Can AI support you? 100%. But this has to be your own brain power. your own knowledge of your person, your own talking to your person. Talk to your people. Yes, I'm getting very convicted about this message. Talk to your people, friends. Talk to them. Get deep with them. Hear what they're saying and don't paraphrase what they say. Write it down. Use it word for word because if one person used it word for word, somebody else is saying it that way too. We like to say, my audience is, or my client, my ideal client is stressed. Okay, everybody is stressed. Please stop. My ideal client wants more energy. We all want more energy. Thank you very much. That is not specific enough, right? And so we want to define it so deeply, so deeply that we can even define it even deeper depending on the offer that we're putting out that the offer is so specific. So I wanna challenge you, where are you not being clear enough? Where does your visibility strategy feel like it's almost broken because it's not converting? I don't want yourselves to be unpredictable. I want them to be predictable and I want them to be consistent. I'm not gonna sit here and say it's easy. Just like the brain game I did, it hurts my brain sometimes. However, that momentary peeling back the layer of the onion, right? Like when, if you've listened to my podcast for a while, we had Dean Grazioso on a uh mastermind call that I was a part of a couple years ago. And that's what he kept talking about. Peel back the layers of the onion, you know? when you say something, but why? Well, you know, it's like that toddler that keeps saying why, but why, but why peel back the layers of the onion. The same is true in your messaging. It's easier not to do it. I get it. It's easier just to go out there and put it whatever content sounds good to you in that moment. I get it. But if that content is not converting for you, there is a disconnect. Part of visibility is seeing ourselves. Part of visibility is being seen. But the the real gold of visibility is our audience sees themselves through your content. And so if you're not speaking their language, you can't be truly seen if they can't see themselves. because they're not gonna pay attention. They're not gonna stay. They're not gonna, you know, immediately feel connected to you. They're gonna scroll on by. Another part of visibility strategies that a lot of people are lacking is the repetition strategy. I'm telling you, I teach the best repetition strategy there is. I repeat myself, and I have repeated myself over and over since 2019. That's why people know what I do. That's why people come to me for visibility. That's why people that have never ever worked with me connect me with people because they knew who I am and what I'm about. Where are you missing the mark? Where are you creating a disconnect with your ideal audience? Because if the language isn't there, if the message isn't tight, if there is a messaging disconnect, your results are going to be so unpredictable. And again, yes, you could get lucky a couple of times. But I don't want luck. I want consistent, predictable sales, predictable, consistent growth. When we are clear, we don't have to rely on luck. When we are clear, it makes our visibility convert. And when we're not clear or we're missing that clarity with our visibility strategy, it's the same as not showing up. It's the same as hiding. It's invisibility because the connection is not there. The repetition is not there. the clients who have had the most success in my world, the connection is there. They refine and refine and refine. And yes, it is not easy. I've been doing this with some of my week to peak clients. We get so deep on their messaging. And I don't let them fill out a form. They have to answer me. And yes, it's hard because then I got to question, right? Well, what do you mean by that? Can we go deeper on that? Have you heard them say that before? Again, we get frustrated because we know what we mean and we assume everybody knows what we mean, but that's not our audience's job. It's not our audience's job to understand what you mean. It's their job. to connect with the words that speak to them, to connect with the words that they feel they're already saying in their head, to connect with the person that they feel like knows them better than they know themselves. AI cannot do this for you. You can't even technically copy somebody else that's in the same industry as you. Your person is different, you are different, your experience is different. When you do this work, visibility shines. When you do this work, your visibility works harder than you do. This is why I revamped the entire Omni system because This work gets to happen. It gets to be refined. It gets to be easy and simple. But the initial things at first might seem or feel a little hard or might be a little struggle. It pushes us outside of our comfort zone. And so I challenge you, you want a visibility strategy that works harder than you do, this is one of the number one things you can fix. Number one things you can refine. Get deep on your person, peel back the layers and create a repetition strategy. that literally everybody knows who you are, what you're known for, and you are the person they connect someone with when they run into somebody who has that problem or needs that result. That's how you win. That's how you get consistent sales. That's how you level up.