The Human Luxury Era, Visibility in an AI World

Faceless video and AI video are not the problem. The problem starts when leaders use them to avoid visibility, responsibility, and alignment, and trust quietly erodes. 

In an online world where it is getting harder to tell what is real and what is artificial, leaders must make visibility choices that create clarity, not confusion. 

This episode is for women entrepreneurs, coaches, and service providers who want to be known, trusted, and taken seriously, online and in real rooms.

What you’ll hear in this episode

• When faceless video supports your brand and when it weakens connection
• Why conferences, panels, and stages are looking for real humans, not AI twins
• The trust gap created when expectations are set by perfected AI content
• How AI mirrors the old airbrushed model problem from magazines
• Why leadership requires congruency between what you teach and how you show up
• How to use AI to simplify editing and systems without outsourcing your presence
• What it means to protect the human luxury people are craving

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BROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You’ve got something to say, and it’s time to say it like you mean it.  If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com

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Chapters

• 0:00 The Role of AI and Faceless Video in Content Creation
• 8:37 Building Trust and Authenticity in Leadership
• 16:25 Navigating the Human Luxury Era

Transcript

0:13

There is nothing wrong with faceless video. And there is nothing inherently wrong with AI video. The issue is not necessarily the tool. I look at the issue more along the lines of alignment, integrity, and leadership. And for some business owners, I understand this does not matter to you. if you're selling, let's say, for example, a widget you're not gonna do any teaching or education and you're just selling the thing. That doesn't matter as much as someone who is a coach, a life coach, someone who is trying to get someone to stretch their edges, someone that is trying to teach people, build trust online so that people know that you're their person, right? And so when we look at visibility and we look at visibility choices, right, we wanna create clarity instead of confusion because when there is confusion, that's when trust can erode. Now I get it. I get it. I know at some point you will not be able to tell the difference between an AI video and you will not be able to tell the difference between a real person. But I want to challenge your thinking for a second. I want you to ask yourself, would you buy from someone If you didn't know. And would there be a limit to your spending if you didn't know? And if you purchase something from an AI video that was perfectly curated, right? And then you got into a container and it was so different. Or let's say, for example, you met them in person, right? There is going to be a disconnect. I'll never forget walking into a co-working space and I was looking for some place to have a lot of my events and I walked in and the owner said, oh, you don't look like your profile picture. Your hair is really blonde. And this was when I w you know, if you've ever had Facebook verified, it's a pain in the booty to change your photo. And I just didn't want to deal with it. I didn't want to get my driver's license back out. Like I just didn't want to deal with it. And so I left it as my old photo that had a little blonde in it, but I had gotten blonder throughout like the year and a half that I had posted that. And it just brought my attention to something. It's very similar to, you know, if, your Facebook photo doesn't look like you, even if it's not AI, for example, right? Let's say you've lost a lot of weight since that photo and you haven't updated it, there's going to be a disconnect there, right? So we want to make sure that we are, we are building trust online. And once that was called to my attention, I was like, you know what? I got to change that. Right? Like that it was truly me. How could I change that to be me today? Not me a year and a half ago, right? And so I look at it like this. We get to decide what our values are for our brand. I am not telling you to do either one of these because I love me some faceless video. I believe there's a time and place for faceless video and I've used it myself. And I define faceless video a little different from other people. It's not necessarily just grass, right? or walking videos, which I do love those and there is a purpose for those, especially when I'm talking about the journey. But I do love faceless videos that show me doing things behind the scenes and where I do a voiceover or I do a trending sound and I put text on the screen. I love it. I also love faceless video, that behind the scenes content to add into a YouTube video, right? To show that when I say like, we feel like we're... working all the time, know, just show me at my computer or something like that. So I would use that as a cut into a YouTube video of me doing a talking head, right? in a YouTube video, we want to keep their attention and we got to change things about every 30 seconds to be able to do that, especially long form. But I love faceless when we can do tutorials, when we are doing walkthroughs, when we're doing screen shares, when the visuals really support what I'm saying and then possibly using my real voice, right? So I love those types of things. I've never been the type of person who loves a photo shoot. I hate posing. And so one of my photographers, I said, listen, I don't want to pose anymore. And she was like, okay. And I said, here's what I want to do. I want to just create content, be looking at my phone. doing the things I would naturally do. And I just want you to snap photos of me doing these things. I don't want to stand there and pose because it's so unnatural to me, right? And so I found a way to integrate it into what I was doing. So there are a lot of photos. I'm not looking at the camera and that's the way I like it because it just felt awkward. It's like, what do do with my hands? What do I do with my face? What do I do with my legs? Right? It's like, what do do with all these body parts? And as a massive introvert, I am awkward. I am awkward. Okay. Plain and simple. I am awkward. But the thing is, that faceless content can absolutely support a brand. And I like to have what we call lazy CEO days and I want to put a video out, right? But I don't want to record it. I don't want to put my face on camera. Like there are just days I don't want to do that. And the fact that I have all this behind the scenes even videoing some of the behind the scenes of like photo shoots and things I've had, they all work together, right? And so faceless videos, I will use and I will continue to use and I will continue to teach my clients to use it 100 % because there is a place for that. It's just if I'm only doing faceless videos, how am I creating a connection with my audience, right? You know, as we evolve more into technology and AI takes over the world, right? We don't want to lose that human connection. And people are going to be yearning for that. And so I wanna make sure that I'm not losing that with my audience. I wanna make sure that I'm authentic to me and my beliefs and my values. And again, you get to decide what those look like for you. So for example, I'm asking people to be visible. Maybe you're asking people to speak more confidently or to do uncomfortable things. Maybe you're a relationship coach and you're asking them to forgive someone. or maybe you want to speak on stages. These things are not comfortable. And if you are hiding behind AI content exclusively, there's a disconnect. Because if you never do or rarely do face to cam video, right? Like a YouTube video where you're putting your face on camera and you show up to speak at a conference, you're going to be a heck of a lot more nervous. if you're always allowing AI to do that for you. And I'm gonna say this from everything, from your notes, from everything. Like I start every AI prompt with, this is my paragraph, or this is my page, or this is what I'm doing. Can you see spots in here where I can improve this? Can you see spots in this where I'm redundant? Can you see spots in this where I can get to the point faster? Right, so I use it to learn like that, analyze my video content, analyze my podcast episodes, right? And tell me how I can improve this. How can we make this better? Not create content for me today. Create content for me to sell my next program. Like that's not what I use it for. I'm not saying that that's not what you can use it for. I'm saying in alignment for me, that's not what I'm using it for. I am a big believer that Leadership requires congruency between what you teach and how you show up. And if you are asking people, right, if you're asking people to do things that are uncomfortable for them, where are you leading the way and where are you taking that path? as far as leadership goes, right, we go first, leaders go first. Meaning I'm asking my clients to do something I'm now comfortable with, right? So maybe I'm more comfortable on video and I'm asking you to get on video. But where am I stretching myself in my life outside of video, right? To get uncomfortable. And so if video is the thing that you're afraid of, can you stretch yourself there? It's this leadership conversation that why am I asking other people to do things that are uncomfortable, but I'm not willing to do it myself. When it comes to conferences, when it comes to stages, when it comes to real world leadership. This is strong authority. And these conferences and these podcasts and these panels and stages for that matter, they're not looking for your AI twin. They're looking for real humans, real voices, real humans with experiences. Talk about the life that you've lived. how someone thinks on their feet, especially if you do a Q &A session, right? How you can communicate and deal with people who don't agree with you. When we have an AI generated presence only, I'm saying only, it does not translate into a live room. You cannot, at least at this moment, I'm sure eventually you'll be able to do it virtually, but you cannot send your AI twin to a stage or a panel or a client call. And the majority of people that I talk to, especially getting visible, they want a stage. They want stage presence. They want a stage opportunity. And I explain this, all the time until you get those real stages, right? Where you physically walk up the steps to get on the stage or you come out on the stage and the curtains open and you see the audience in front of you, create your own stage. You have Facebook, YouTube, TikTok, Instagram, LinkedIn. You have a stage. You just have to say, I'm taking it. I'm putting myself there and decide. Let's say for example, somebody finds you through an AI generated video. They see a perfect polished, this idealized version, right? Like I wanna be like her. I wish I could be just like that. Then they come work with you live. And the energy, the presence, the delivery just feels different. Trust starts to take a hit. Not because you're wrong, but... the expectations were set inaccurately. Most people aren't going to create an AI video and let them stutter, let them say um too much, let them take too long of a pause. Because the whole reason that you're using AI video, right? You want it, you want that perfection. And so if you listen to any of my videos, I always, I've talked about don't overproduce it since 2019. And I have ums. I have words that I say incorrectly, all right, say the wrong word, like, and I correct myself. And so this is part of who you are and your personality. And we don't want to hide that because it's who we are. And I don't know about you, but I don't want people to work with me who don't like who I am. I'm not trying to be a copy of someone else. or a copy of this perfection that doesn't even exist. I will say it right now, I've said it before, I have never done a perfect live video, I have never done a perfect recorded video, I have never done a perfect podcast, I have never done a perfect interview. There are always places I could improve. There are always places I mess up. There are always places my dogs bark in the background. There are always places when somebody wants something from me or I forget to put my phone on silent. This happens, but it is real life. And some of my best content is when things happen, sometimes embarrassing, but people saw how I reacted to it. They saw how I dealt with it, and that was huge. So we want to remember that leadership builds trust by being authentic. So if you're asking what are some ways, Crissy that you use faceless video and you plan on using AI in your video content. And so here's the real rundown of how I'm planning on doing it. I am using AI to simplify editing. I am not a video editor and I have spent hours editing video content specifically for YouTube, right? I love AI for simplifying editing. And one of the tools I'm using moving forward is Filmora Wondershare. You can use it to save time. You can use it to support systems. You can use it to create an outline for your speech or an outline for your talk, right? You can totally use it for those types of things. This isn't outsourcing your voice or your face or your leadership or your responsibility to show up. One of the things that I love about video content is that if I show up consistently, people feel trust, meaning me, the real me, not the fake twin. AI me, but people start to begin to build trust. And with that trust creates, if she's showing up like this for free, how is she going to show up when I pay her or when I join her Omni program or when I join her visible inner circle, right? It starts to be like, this is making so much sense. So I look at it as AI supports my work. doesn't replace me. And as long as I continue to show up that way, right. It can't replace me. I have been talking about the human luxury era since last year and how we're going to see people go more towards that. Even Gary V will tell you that we're going to start paying people to go walking with us. Like we're going to want that human connection so bad that we are going to pay people to walk with us. And I found that fascinating, but my friend this morning said, There are always gonna be luxury brands, Crissy And if you think about some luxury brands, they hand stitch things. They don't use a machine and they still survive. And why are they hand stitching things? Because it's in their values. It's in the quality. And yes, I know that with having an AI twin, the quantity can be like, whew, out there. Like we can put ourselves out there so many ways, shapes and forms, right? But I don't wanna lose that quality. I don't want to lose that connection. I don't want to lose my quirks and sometimes the embarrassing things that happen when I'm on video, like the hives that shoot up my neck. Like I don't want to lose that. I don't want to lose the fact that it annoys the crap out of me that I say, right. And like way too many times I say it a lot. But that's who I am. Like if you meet me, like if you meet me in person, I would probably say those words a lot until I work on myself and stop saying them so much. was like my favorite word used to be amazing. I used to say amazing at everything, every comment amazing. And I was like, gosh, I gotta, I gotta widen my vocabulary. Cause that is, that is ridiculous. That's the only word I know how to say, but I just want you to know that trust is already fragile online. And when I'm confused, is this real or fake? It builds distrust, right? And it makes it harder. I believe leaders in the online space, in the real world, doesn't matter, should make themselves easier to understand, not harder. You know, I love that, I think it's in, I do the Bible recap to read the Bible every year. And she always says, God is not a God of confusion. And you know, I know we're gonna evolve and shift and change as leaders, but I also think we should not be leaders of confusion. You know, just like we always say, a confused audience doesn't buy. We don't wanna confuse, we want to make sure everything is very, very crystal clear, right? So this is what I hope you take away from this. Decide what your values are and how you wanna show up. decide that I know it's uncomfortable to get on video, but I'm asking others to get uncomfortable. I can do the same. Utilize AI as a tool. Use it to make your life easier and to speed up editing and to do things like that. Use it wisely. If I needed a behind the scenes, let's say example in a YouTube video. And I didn't have one like that, like of me walking into an airport. I would probably let AI create something like that. But when I am presenting and I am talking on camera, I want that to be my face as much as it's aging, as much as the wrinkles keep coming up, as much as I slur and sometimes spit at the screen, these things do happen friends. It's just real life. But I want you to use it wisely, just like I'm going to be using it wisely. And I want to protect the human luxury that people are craving. Are you part of the human luxury era? Do you wanna keep connections? Listen, I get it. As an introvert, sometimes it is really peoply out there. It's way too peoply to even go out. And as much as I love my recharge alone time, I also love the connection that I feel when I'm with people in real life. Nothing can replace that when I'm with my inner circle when I go to events when I speak at events Nothing can replace that And I hope you feel that too when you're making connections online when you're really talking to people online And so I challenge you if you're going to use AI video don't try to trick your audience Back in the day when bots were really popular like messaging bots. I had a Crissy bot it said I'm the Crissy Bot. I wasn't trying to pretend that I was messaging you at 3 a.m. That wasn't what I was trying to do. And so I challenge you to let people know. Let people know that it's not the real you. And don't forget to also put real you out there as imperfect as you may be. People connect with that. People don't connect with perfection. It looks good at first, but they connect with the real, authentic, genuine you.