The Trust Triggers™ That Turn Cold Audiences Into Buyers with Guest: Mariana Henninger

In this episode of The Visibility Impact Show, Crissy sits down with Emmy-winning filmmaker and brand strategist Mariana Henninger to explore how emotional storytelling builds trust faster and accelerates sales.

Mariana shares how she transitioned from documentary filmmaking to entrepreneurship, why most brands are instantly forgettable, and how a single brand video can create deep connection at the top of the funnel.

Grab your copy of the Instant Yes Machine here http://brandmagnetic.com/yesmachine and use discount code VISIBLECEO to save.

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com

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Chapters

• 0:00 From Filmmaker to Entrepreneur: A Journey of Storytelling
• 6:28 The Power of Emotional Storytelling in Marketing
• 11:36 Building Trust Through Emotional Connections
• 17:14 The Four Trust Triggers for Successful Branding
• 20:24 Accelerating the Sales Process
• 23:04 The Power of Brand Videos
• 27:50 The Importance of Storytelling
• 30:47 Visibility and Connection in Business

Transcript

0:00

Welcome back to the visibility impact show. We have an amazing guest for you today. She is an Emmy winning filmmaker turned entrepreneur and the founder of brand magnetic. Her work has been featured on the homepage of the New York Times, the Wall Street Journal, Time and the Today show and she's worked with big brands like Microsoft, Hulu, Wells Fargo and HP. Let's welcome Mariana Henninger to the show today. Yay! Hi Chrissy, great to be here. We're glad to have you. So let's just get into it because I am always intrigued and I my listeners are too. How did you get from like winning Emmy winning filmmaker to become an entrepreneur? I think I was kind of a closeted entrepreneur the whole time. So I spent about 15 years working as a journalist, traveling the world. I went to places like Afghanistan and stayed in Bedouin tents in the Middle East. Ukraine, embedded with the US Army there. and stuff domestically, obviously, as well. My specialty was always, how can we tell somebody's intimate personal story? How can we make somebody else care? Right? So if you're, if you need to know about something, which, you know, that's kind of what journalism is, like, here are the stories that you should know about, but how can I actually make you care about somebody else whose shoes you've never been in, right? Whose experience you're not going through. You know good marketing we know that the way to get to people's heart is through emotional storytelling and not just features and stats and things like that and so Through my entire career. That was kind of the through line. So I had You know is building upon the storytelling Methodology and experience and really just figuring it out by doing a lot of storytelling a lot of short videos and short films And, you know, it's kind of a funny story of how I left that world. I was at NBC for about five years in the final stretch of my documentary filmmaking career. And I had a perfect job. I really did. I was like traveling the world on the corporate card. My boss let me do whatever I wanted. My stories got highlighted. I was, was loving it until I wasn't. And that's kind of a lot of our, you know, corporate to entrepreneurship stories. where something happens that you're like, well, I don't know, this is for me anymore. For me, I mean, I'd been selling stuff since I was a little girl, so I've always kind of wanted that anyway. And lucky for me, there was a boss that I ended up having towards the tail end of my time at NBC, which she and I just didn't see eye to eye. And it was the thing that got me uncomfortable and made me want to stretch my wings and leave the nest. I felt like towards the end I was just hitting the swimming pool or swimming against the swimming pool walls and hitting my head a lot. kind of I spent, my gosh, Christy, I spent, this is the last bit of this story. I spent a year negotiating my last raise. And that was at a point where I was like, okay, I don't wanna have to prove my worth for an entire year. Cause I'm never gonna, I don't wanna do this ever again. So like I... just wanted to be in charge of my own income and do what I loved. And at the same time, I have always loved entrepreneurship. I've always loved business owners who start with nothing and build their own empire. So that had always attracted to me. In fact, part of these businesses that I've worked for and nonprofits, I was telling a lot of entrepreneur stories. I'm like, man, that's so cool. And so when I left NBC, it was I gave myself some time to really try to understand what I wanted to build and most importantly, how can I build something scalable? I knew that if I just offered my services as a video person, if you will, you know, I can do all sorts of videos. If I, if I kind of had that approach, I would just be commoditized and I'm sure I can make a good living out of that, but I would be tied to clients, which nothing wrong with that, but I just wanted to build something that was scalable. How can I make money without having to show up for every single dime that I earn? Mm-hmm. I'm happy to like kind of explain my business model a bit later, but the thing that I decided to do that really stuck with me and compelled me to build a business around was the fact that as I got into digital marketing, as I started following people, as I started reading, was was target. my gosh. I was the biggest target of all of the possible ads that you can get for building a business. I. was signing up for everything. You know how when you're building a business, you're like, oh my gosh, I need this, I need this, I need this, I need this. I was buying all the things and I was signing up for all the things. And as people started coming into my inbox, I was like, who the heck is this person? I don't remember. I must have signed up for something. must have, or sometimes you don't, you you don't and you were just getting cold emailed. But I was like, I don't know. I have no idea who these people are. And it got me thinking, I'm like, This is a terrible way to do business. You know, they've earned my trust. You know, if you're buying something low ticket, there's not a ton of trust that needs to happen there. But they've earned my dollar and they've earned my attention, my email. And that just seemed completely out of whack to me. And nobody was questioning it. It was just like the way we do business online. And I was like, don't these people understand? that if you make an impact the moment I meet you, the moment I'm ready, I'm actually going out of my way, out of my free will, I'm not kidding, I'm not being forced, I'm not getting paid, I'm just being drawn to your content, to your offer. And you're not making a connection with me, you're not being remembered at that moment, you've lost me, you're gonna have to earn my attention again. And you're fighting all the noise Like I started my business, you know, two, three years ago before AI, just as AI was like coming around, you know, maybe like six, seven months later, it's gotten so much worse, as you know, Chrissy, cause you talk about visibility. So I'm sure you talk about how to stand out in the sea of noise and the volume that's being put out there and that you're fighting to be heard above. And so, so that's what I build a business around. How can you create an instant connection? with cold audiences, with the people meeting you for the first time that are your potential customers so that you don't have to fight as hard to be heard. So I don't really help people with afterwards. That's, sure where you come in and, know, with consistency and with how to show up and how to cut through the noise after they've met you. But if you are able to create that instant connection and my clients say this all the time, they, they tell me how, you know, people come on their discovery calls now and they're they've skipped that back and forth and that hesitation. When you are able to pre-sell someone before they even hear your pitch, man, that's where the goal is. that's amazing. So what was the point that you actually realized that storytelling is the path to create more trust and sales, especially for online businesses? I, you know, it's kind of been proven over and over. So it wasn't like a realization that I had as much as, you know, that's a really interesting question. I think I just kind of knew. I think, you know, it's understanding the power of storytelling. And I lived it for 15 years, right? And I'd had uh not only the Emmy, another nomination, but also, you know, short. documentaries of mine were played in Congress and enacted law. And we know that we care about people when we hear their story in a way. So this is the big caveat, right? Because we talk about storytelling as if it's kind of a catch-all thing. And it doesn't matter how you tell that story, as long as it's a story. And maybe there's a little bit of truth to that. But for the most part, actually studies have been done on this where they tested the impact of a regular boring story. and a really efficiently intentionally crafted story. And the impact is insane, both for nonprofits who are raising money, for obviously businesses who are selling. And I'll give you an example and you'll see right away how this can be true. If you're at a party and somebody comes to you and starts telling you the most boring story about their dream or any boring story, you wanna just literally die or leave or both. No, so it's not storytelling for the sake of storytelling. It's how to tell a compelling story, how to grab people. The hook is always super important, as we all know. But then how do we carry them along in the story? There's actually a term for this, which is called narrative transportation. It's like, how do we make them shut off every other part of their brain? And all they're doing is going on this emotional story of the emotional journey of the story. And so, yeah, it's. Listen, I had been telling personal stories for a long time. And so I knew that if there was a way for me to take the founder story and condense it in two to three minutes, it has to be quick, but it has to be sometimes quicker is a lot harder, right? If we take like 15 minutes versus two minutes, we're gonna work a lot harder on the two minutes than on the 15. Yeah. And if there's a way for me to understand who Chrissy is, the moment that I land in her world, right? Whether that's your socials, whether that's your email, whether that's your landing page, your homepage, your about page, which is the second most visited page on people's websites because people want to know. And so if there's a way for me to really create that connection, that memorability, that... that idea that I understand what your drive is and your passions and why you do what you do, how you do this differently, but not just in a framework and the name of your business, but more about what's your unique take that I wouldn't get anywhere else. And if those values align, if I'm excited because, my gosh, I'm digging this woman and I really want to pay attention to her now, that's all done through story. I love that. always say, especially today in today's world, that what short form video showed us as we, well, it's taught us to have way less attention span, right? Like our attention span, cannot hold people's attention, but also it shows us that the long winded conversations that we used to have or talks that we used to have, we can condense them to 15 to 30 seconds if we really try hard enough. Right, right, right. I feel like I'm doing a terrible example of that because all my answers are really long today. But, you know, for what it's worth, I'll also just bring up one other thing, which is it's not so much that our attention spans are shorter. It's more that we are a lot more demanding of what we're actually spending our time on. So if you think about how many hours we watch and binge watch a Netflix docu-series or a Netflix show, where it's episode after, I mean, we could spend hours watching something, right? It doesn't all have to be short, but it has to be great. It has to really keep our attention the entire time. Yeah, absolutely. So one of the things that you touched on was emotional marketing. When you say that, what do you feel like that means in practice and why are so many brands still missing this piece? I think that we're seeing a shift a little bit more towards that. It's become more known that if you're just marketing information, you're done. We have AI, we have everything we need at our fingertips way faster and however we want it. If you are just selling based on your features and the bonuses and what's included and all of that, that's also not a winning not a way to sell in 2026 that's actually going to move the needle for you. And so really what has been at the forefront of every conversation you can have around marketing right now is trust. And the reason for that, A, because there's so much broken trust in the marketplace. There's so many people more and more who have invested, whether it's high ticket, primarily driven by high ticket, I would say. But the idea that So many people have sold high ticket and not delivered a high ticket experience. so we're just, there's so much hesitation around that. There's so much, people are asking way more questions. You could talk about the economic situation right now with a lot of folks where, you know, they're looking at every dollar and where it's going and what's the ROI. And so what is trust aside from knowing that I don't have to worry anymore? I'm in good hands, right? And one thing I talk about is the four trust triggers. So this is all emotions, right? We're on the realm of emotions because if I don't trust you because you're, know, for the reasons that would make me trust you, there's no emotional connection enough to buy. And then I'll just throw one more stat out there, which is that the Harvard Business Review did a study whereby they found that 95 % of purchasing decisions are made subconsciously. They're not made in like, does this make sense for my bottom line? Does, you know, is this the logical decision to make here? There's a lot of emotions that are consistently and historically tied to purchasing decisions. We all love to shop. We just don't like to be sold to. We want to, right? Right, we all love to buy things. Who doesn't love to buy things because of that experience, because of that dopamine hit, because of that high, whether it's a handbag that's going to give you some status uh or it's a tool that's going to fix your sink, whatever. So anyway, the four trust triggers that I teach are the things that people need to feel about you before they're ready to buy from you, especially if you're a personal brand, especially if you're... uh in some sort of service provider status. Honestly, any brand, but it works particularly well for these kinds of brands. And those are the first trust trigger. The first thing they need to feel about you is that you get them deeply. This isn't rocket science if you are in marketing, right? Not only do you need to have, I'm not even talking surface level avatar description, demographics, we're talking deep psychographics. What does your person crave? What does your person wake up in the middle of the night thinking about? What are they really deeply concerned about? What is their deepest desire as an outcome for the thing that you can help them with? So we really want to go very, very deep, but to be able to demonstrate that in a way that immediately they're like, my gosh, she gets me. She's speaking my language here. Trust trigger number two, they have to know that you care. So this is where the trust deficit is really, really intense, where a lot of business owners have made a ton of money off the back of great marketing, but they really care about their bottom line, oftentimes more than about their customers' actual results. Let me go sell the program a million more times with testimonials from years ago. And one thing I like to say is you should really feel like they care about you more than just as a lead in your business. You're not just a number. You're not just a person who is on their spreadsheet and has a timer next to it. How long does it take to convert this lead? They really should feel like you care about them deeply as a human. trigger number three. This is where we typically spend a lot of time on in terms of our visibility. And that's the authority piece. And I don't call it the authority piece. I just call it, you've got me. So trust your gut number one, you get me. Number two, you care about me. Number three, you've got me. And this is where I'm going to be in great hands. Like I can sigh a sigh of relief because this person knows what they're doing. They have a system. It's proven. They've got results. and they're here for the long haul, I'm gonna be in the best of hands. Like how exciting is it when we find that person that we can buy from, where we feel like we're in the best of hands, we don't have to go looking anywhere, I'm tired of looking for a solution to this problem and I've found it. So let's trust trigger number three. And then number four, this is the one we never talk about or I've never seen people really talk about this one too much, but it's so important. And this is WeVibe. Our personalities align, our values are aligned. we might, doesn't mean that you're necessarily relatable. And this is, we can talk about that. It's a whole other tangent about being relatable, being authentic. I'm happy to kind of give you my insight on those, but it's about, are you the kind of person that I even want to do business with? Will I enjoy working with you? Will we have a great time together? Because I actually like you as a person. So when we talk about building know, like, and trust, it's that like piece. that's really going to drive us to the sale. Again, they all have to be there. All the four trust triggers have to be met. But this idea that, you know, I have met plenty of people that activate three of my trust triggers and I don't actually like them as a person. So I don't want to buy from them. Find somebody else. I want to I want we all want to buy from people that we love and love to talk about, love to think about, want to spend time with. So that's the the number four trust trigger. love this because I've also been in a situation where I've hit three of those and I didn't like the person. And what happened was, what happened was, I unfollowed her on Facebook because she was triggering me so bad. And it was crazy because like nine months later, I saw her on my Instagram and I was like, wait a minute, is this the same person? you And so I don't know if the trust was built deeper or I started to understand her more or maybe I just take a little bit longer to build a relationship online than other people. But it was crazy because then I spent a ton of money with her. But the first thing I did was unfriend her right like is I didn't want her on my feed. She she was annoying like who would work with him who would say some of these things and then it was funny how that just turned around. And I was like, Wait a minute, like I'm paying attention now I Or you just got used to the stuff that you were talking about? Interesting. Yeah. I grew and so I could see things a little differently, whereas before it maybe triggered me and then I was intrigued by it. So I went from being triggered to being intrigued. And I don't know that she changed as much as I did over that nine month period, but I just always found that fascinating. Yeah, I can see that happening. We change all the time. It's funny that we're talking about these things because I have one person that I buy from or I have bought from. It's not somebody I would invest at the highest level. So this is where his programs are so good that I'm like, I can overlook the fact that I don't like these other things about you because your programs are fantastic. But it's not somebody It's actually Chrissy, somebody that I never mentioned by name. Be obviously I wouldn't mention him right now, but because I don't want to be associated with the things I don't like about his brand. So I'm not a raving fan in public, right? I raved to my husband about him. was like, man, that training was so good. But I know that if I mentioned his name or if I, you know, talk about him with my friends, they're, they're going to, what is branding aside from like association, right? Yeah. you're going to associate me with his values and we have very different values in other areas of life in marketing. a really awesome marketer. anyway. uh That's no, that is that's very fascinating because I've actually had really close partnerships and relationships where the the marketing went out of control, like out of control, scary and, and I was like, I can't, I can't do this anymore. Like, I don't know, I don't agree with that. And that I feel like it was so definitely not building trust, right? It was building a lot of like, look at me like attention getting, but the follow through and the meaning behind it just wasn't there. And so I totally, I totally, 100 % get that. I get that. And so I love how those points all have to be made specifically to really work with somebody, right? And especially someone that you've just met versus someone that you've been following for 10 years online. 100%. And I think the entire premise of what I do and what I teach is the idea of accelerating that sales process, right? If you are okay taking years and years and years to build trust, right? If you're okay for people to follow you for six to 12 months and have to see 30 plus, I was literally on a training just now where the new number is 30 touch points. Like it just keeps getting bigger and bigger. I heard somebody say a hundred touch points. We know that it's growing because skepticism is growing, because volume is growing. People don't know what's AI, what's not, who's real, who's not, who's legit, who's not lying, who's lying. There's so much distrust out there. And so if you're okay taking six to 12 to several years of these touch points to build trust, don't follow me. Right? Like you're fine. You don't have a problem that you're solving, but most people want to be able to sell faster. Right? You can grow your income. Increasing your prices is not the only way to grow your income. Obviously it being more visible is a great way to grow your income. but you can also grow your income in addition to being more visible by reducing the amount of time it takes for people to buy from you. And honestly, that's a great way to serve them because if somebody needs an answer to their problem, why are you going to make them wait months and months and months before they trust you to serve them? And so that's what I'm in the business of, accelerating that trust process, the sales process and the trust that's required to make the sale. And so we were just chatting before we started recording that I do that with an entire system that revolves around a brand video that really makes people feel who you are, your personality, your mission, your values in a way that triggers those trust triggers, right? So in a way that activates those. it's not about your origin story. It's not about what you think is important. It's not about what you think. Listen, it's not even about what you think differentiates you from the rest of the market. It's about how your ideal client sees you. It always starts with them. And so it's about curating the parts of your story that are going to speak to them at that deepest level and activate those trust triggers. So let's talk about that video. Cause you say one brand video can accelerate trust faster than almost anything else. So I'm not going to ask why video because I know, but why do you feel this is at the top of funnel? Like the most important. Well, it kind goes back to why I started the business in the first place, right? So if we feel like we, and honestly this works, right? So if we have great copy and if we have a great front end offer, whether it's a freebie, it's a low ticket, whatever the case may be, whatever we're using to bring people into our world, into our email list, if it's great, it works, right? You don't need a video there necessarily. That's not what the brand video is designed to do. The brand video is designed to... grab those people that you are already working hard to bring into your world and to cut through the noise and grab their attention. And when they do, so it literally lives top of funnel, but moment number two. So it's not tip tip of the spear, but it's right after they come in, right after they're intrigued. This idea of solidifying the bond that you've, that you want to create with them, making sure that they understand who you are, that you're not just another coach, you're not just another author, you're not just another expert, you're not just another insert your, your industry. It really is about differentiation and connection from the get-go so that every other touch point that you have with them is impacted by that. So let me give you an example of how this works. If you, again, I've given you example of how it doesn't work, right? Where if you sign up for somebody's thing and they start coming into your inbox, you're like, Who the heck is this person happens to all of us? So that's this broken system that we're in right now. The way that it works in real life and this is what we're mimicking is how do we bring that real life human connection to the online space so that we can do it at scale. How this works is, for example, you and I on this podcast right now, obviously we've gotten to know each other. So if you had a coffee chat with somebody or if you were introduced to them at a party or at a networking event, And they have now gone from stranger or random person to somebody you connected with. And imagine the impact of having a deep conversation with them. What if all of a sudden you went really, really deep and they were saying the exact things you needed to hear and they were really aligning with you, right? They were making you feel like you get them, that you care about them, that you're an amazing expert that you really know what you're doing and you've got a system and it's proven and that, man, I actually really like this person. So all of these triggers are activated in two to three minutes. Right. So yeah, the whole premise is like, how can we make this happen in a short amount of time? How can we bring the magic of a really amazing touch point? Not just a random person that you meet at a networking event and never see them again, but somebody that you're like, whoa. I'm paying attention, right? So if you met them in person, had that impact, bring that into the online space, all of a sudden, every time they show up, every time they send you an email, every time they're on social, you're paying attention. Because you like this person, you remember their story, right? Stories are seven, but it's at least seven times more memorable than facts. I think it's actually 70 times more memorable. than facts and statistics and information and tips and tricks. people care more about your values and your story than they do about the tips and tricks that you give them. They might save your post, your post might go viral, but they don't actually remember who you are. You know, that's so true. So one of the first personal development books I read was in 2013. So 13 years ago, and it was the compound effect. And I don't remember a lot about that book, but there is a story that was told in that book that I will never, ever, ever forget. And I don't remember a lot that happened 13 years ago today. I mean, you know, it's like the information we don't need anymore goes out, but that story. was so fascinating to me and even thinking about like podcasts that I've never forgotten about like and I've listened to it's the story that's kept me remembering about that person right and my gosh I don't remember what the podcast is about but he said this story and and that's the things that you remember Yeah. Yeah, yeah. No, storytelling is the best. Like we've done it. We've done it since the dawn of time for a reason. It's the way that we've obviously, you know, built society and built human connection. And the most incredible thing, Chrissy, is that with AI and with all of the volume that's being put out there, nothing can replace your story. AI can't replace your story, right? Nothing can be meant to that, right? Totally. Yeah, I we can, I was, man, I've been in so many conversations lately where we've been talking about how detrimental it is to have such widespread like AI content out there. There are legitimately. I can't even tell it like incredibly successful business owners in the space whose names I won't name, whose emails I cannot stand anymore. I can't stand to read their emails because it smells of AI and I don't want it. Like this is happening, you know, with not just me, but we are so sick of it. And, and, and this is where human connection is, is so important right now. How can we do that at scale? And that's That's the nugget that I uh have cracked, right? The code that I've cracked, is like how to make sure that people connect with you as a human the moment they meet you, accelerate your sales process, accelerate trust so that you become that undeniable go-to person, right? There might be others that sound like you, your framework might sound like somebody else's framework, but nobody is like you. Absolutely. Absolutely. And I love this too, because I have a lot of introvert listeners. And one of the things that I love, I actually don't like going to networking events. Let me be very clear. But the one thing that I love about going to networking events is that if I go local to my area, I don't have to introduce myself to anybody because everybody knows who I am, because I'm on video enough. So I'm like looking at that this from an introvert perspective. Introverts aren't really excited about doing a copy chat. right or meeting somebody they don't know because we're socially I'm socially awkward if I don't know you. And so I'm like looking at this like what a great way for people to know who you are and actually also come to you right. I mean, obviously the visibility and all that stuff can compound that that video but I just see this being such an uh benefit to an introvert who doesn't want to do sales calls or doesn't want to um do a coffee chat or go meet up for coffee with somebody I just see like this is like a great, a great way to alleviate all of that. 100%. You know, it's interesting because I've definitely had introverts in my program and they've come for that reason. It's like, I can't get myself to show up every day. Like, I'll post with photos, but I definitely don't want to do video. Like, I definitely don't want to do lives. I tell them, like, yes, this is a fantastic solution, but... Also to the bill of visibility piece, right? So I also encourage them that like listen This will get you so far and this will this will really make a difference because it's used in so many different ways It's pinned on your social media profiles. It's uh in your email signature It's on your sales page or about page every time you pitch every time you introduce yourself your brand video goes Paving the way creating that connection making it familiar, making yourself familiar to people so you're not starting from scratch, including your clients, your future clients. But because you're the visibility queen, also, I never throw rocks at being visible once your brand video is created because it is important to consistently show up. Absolutely, because it's another trust builder, right? If you're gonna be consistent showing up, what are you gonna do when I pay you? Yeah, so I absolutely love that. All right, before we go any further, I wanna talk about, because one of the things you said was you increased your own launch revenue by, is this a typo? 600 % after creating your brand video. So I would love to know what shifted before and after to create a 600%. increase. The answer is super simple. I talked about brand videos and I had the whole teaching and the trainings that we've just done on your podcast right now. but I didn't have one for myself. the old, know, cobbler doesn't have shoes, whoever doesn't have shoes that should have shoes. I didn't have shoes. And I had people joining my program that said, I have been thinking about it. I have been like kind of listening from the sidelines. And the moment I saw your video, I just knew, like, I want this for myself. I want... the connection that I immediately felt with you, even though I had seen you and I'm not the most visible person. I need to take out a page out of your book. You know, I haven't posted on social in weeks now and yet sales come in all the time because of the relationship that's built and accelerated with my brand video. So luckily for me, my brand video was ready right around just at the tail end of my prelaunch. And it was the thing that catapulted my that launch. You know, I haven't had 600 % jumps after that, but it was a massive difference between what my business was like before and what it became after. And you might say, you know, that's meta. You know, I'm teaching about brand videos and then I have one and then it makes sense. But my clients see that with their, with their systems as well, where people are showing up already warm and people are getting warm a lot faster. And so that's the, that's the differentiator. Yeah, I absolutely love that. Okay, well, before we wrap up this episode, I would love to know where can my listeners find you? And do you have something you want to share with them? Yeah, sure. So I'm most active on Instagram. I'm at Brand Magnetic. I'd love to connect with folks. If I have a bot that's messaging you, don't message you typically without you commenting a word, but they self-identify. All my bots self-identify. So if you're not here, if it doesn't say it's Marianna's bot, it's actually me responding to you. Love to connect with folks in person, the human connection. That's what I'm all about. So at Brand Magnetic on Instagram is where I hang out the most. And I have a really awesome little thing that contains the trust trigger framework inside of it. It contains my Emmy winning storytelling skills and conversion copywriting from Eugene Schwartz, the world's best copywriter. I'm not the world's best copywriter, but he certainly was. And I trained this tool. It's called the Instinct Yes Machine. And the whole premise of this tool was built to make sure that you are cutting through the noise with your words so that your copy actually lands, that you are speaking in trust trigger language with your people. And I priced it so that it would be an absolute no brainer. And I was just chatting with Chrissy before we started recording. have a 50 % discount code. So if you're interested in this, just jump on over to brandmagnetic.com slash yes machine. The coupon code is, oh my gosh, remind me, I forgot. visible CEO, all together in caps, you can grab that for 50 % off 27 bucks. So it's a tool that every, I like literally every day get messages from people saying like, I can't get over this thing. I use it for everything. And I use it for everything too. I use it for all my emails, all my copy. When I forget, I feel stupid. Cause then I hear it from somebody else being like, Mariana, the yes machine. I was like, oh my gosh, I need to use it too. Yeah. feel free to grab it. It's also linked in my Instagram. Otherwise, just say hello, connect with me on Instagram, we'll go from there. Thank you so much. Like I am going to get off this episode and go by mine because I'm so excited to see this framework. Mariana, thank you so much for being on the visibility impact show. Is there anything else you'd like to leave my listeners with before we go? Be visible, be more visible, create that human connection. I think there's so much alignment between what you do and what I do. We're kind of in sort of uh complimentary points of the customer journey. And, you know, the brand video won't solve all your problems. Visibility won't solve all your problems. But if you're able to combine both and increase the impact of the visibility that you're going to work on, you're going to stand out. You're going to be human. You're going to really make a connection and you're going to increase your sales. Grow your business. That's amazing. Thank you so much for being on the show and listeners, make sure you connect with her, grab that guide, cause that's going to help you so, so much. Thank you again, Mariana. And I cannot wait to connect again. All right, thank you, Chrissy. Bye.