Why AI Can't Find You (And It's Not a Tech Problem)

If you've been wondering why AI isn't recommending you, why you're not showing up in AI search results, or why ChatGPT and Google don't seem to know who you are, this episode is going to shift everything for you.

Most entrepreneurs are treating AI visibility as a tech problem. Crissy breaks down why it's actually an identity and clarity problem, and why the women winning in AI search right now are the ones who did the identity work first.

Join OMNI where we do this work here https://thevisibleceo.com/omni

Book a call with me to find what the best solution is for you https://thevisibleceo.com/schedule-a-call-page

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com

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Transcript

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Most entrepreneurs are panicking over visibility when it comes to AI and they're panicking because they think it's this tech problem. And don't get me wrong, there is some tech involved, but at the end of the day, when it comes to being recognized by AI, one of the most important things that you, if you haven't been doing already, you can start today is creating clarity, creating the identity of who you are and making sure that it is clear across every single platform, website, bio, podcast you're on The clarity has to be there. So for example, let's pretend I'm walking into a networking event and I walk around and I tell everyone something a little different. And we're going to pretend that every single person is a website or a platform. So I go up to the first person and say, Hey, I'm Crissy Conner I'm a visibility strategist. Nice to meet you. I go to the next person. Hi, I'm Crissy Conner. I'm a visibility coach. Nice to meet you. I go to the next person. Hi, I'm Crissy Conner. I'm a visibility expert. Nice to meet you. I go to the next person. Hi, I'm Crissy Conner. I am a visibility mentor. Nice to meet you. I go to the next person. You get my drift, right? And yes, I'm using visibility in every single one of these, but I'm telling them all something different. So if they get together and they remember exactly what I said, and they start talking, well, she told me she was a coach. Well, she told me she was a mentor. Well, she told me she was an expert. She told me she was a strategist. That's confusion. And that is the way that AI is looking at every single thing about you online. Now, do I have a congruency? Yes, with visibility. With everything after that, absolutely not. And so there have been times in my career and in my life where I've caught myself different things. And now I'm finding the technical part, right, is going back and finding how can I change those things? Very similar to the visibility queen to the visible CEO. How do I change that? How do I create that congruency? Because if I don't show that I'm actually both of these people, but I'm no longer the visibility queen, I don't go by that anymore. I go by the visible CEO. I have to show that trajectory across platforms, right? And so the technical part comes in there, but the congruency, the consistency part comes in as what am I saying today? What am I saying tomorrow? What did I say yesterday? And how do I keep those congruent pieces together so that it flows and that AI can finally start to see, my gosh, I see exactly who she is now. I understand who she is now. Now I can actually start recommending her because there's no break. There's no confusion because we have to remember that AI is a, it's a machine, right? It's a machine. And if it is confused, It doesn't understand who you really are. And it's not going to think, well, I see she does all these things. We can just call her this. No, no, because it's going to go to someone else who is very congruent, who is very in demand because they are very consistent and clear on their identity, who they are and who they say they are. in every way, shape and form in the online space. Now, this also comes into play with inconsistent messaging, with positioning, right? We wanna make sure that all of these things are very aligned. And so if you are not known for anything or you're known for a lots of things, It does not put you in a box to be known for something. It actually creates a magnetization. I don't know if that's a word, but it really pulls people in because they understand exactly who you are and what you do. It doesn't mean I can't help other people, right? I help with sales. I help with a lot of different things. But the thing that I'm known for is the visibility strategy. Visibility strategist. Yes, do I coach people? Yes, do I mentor people? Yes, am I an expert? Yes, all of these things. But I get to be very clear because the clarity is going to take me further than thinking that I have all these names and I can call myself whatever I want, whenever I feel like it, and that's gonna work because it's not in 2026. We have to get ahead of this before it gets ahead of us. The thing is, is that one of the reasons that I was so called to build the diversification framework that I created was to show people that there are multiple ways to get visible. We cannot put all our eggs per se in one visibility basket. And I've talked about that in a couple of different episodes, but when it comes to AI, again, it's seeing. the things on some social media platforms that it can see, right? It's seeing the articles that are being written about us. It's seeing what we put on our website. It's seeing what we're putting on YouTube and our video titles and our description and all of that stuff. So the information that it can pull, it's pulling. And if the congruency isn't there, it's confused. And therefore we will never get recommended. And I don't want that for you. The women who are winning in the AI search are the women who have done the identity work first. One of the things I've said for years is visibility is first about seeing ourselves. If we do not know who we are, how are we gonna show up and tell a story from that? How are we gonna show up and help someone understand how we can help them if we don't even understand who we are ourselves? So the identity piece of us first, of knowing who you are first is the first part of being visible, right? The second part of being visible is knowing who they are, who your person is. And then the third part of being visible is clarifying that so clearly that when you speak, your person feels like they're also being seen. So you gotta see yourself, you gotta see them, and then they get to feel seen by you. That's clarity in a nutshell, right? but it has to start with us. And so many times in the online space and in businesses, we start with our ideal person. But when you are a personal brand, when you're the face of your brand, it cannot start with your ideal person. has to start with you. Because if we don't know who we are, we're never going to be able to convey who they are or help them understand we know who they are if we don't understand who we are. I know that was a lot, but it's so true. The clarity piece has to come into play. when it comes to being recognized by AI. The other thing is, is that, you know, we talk about in my visibility diversification, we talk about leveraged media, right? And being recognized in an article or being a guest on somebody's podcast, right? And those leveraged pieces, because AI does not care if you say you're the best at X, Y, Z. It doesn't care. because that's not proof. That's you saying you are. Now, could you have testimonials that help feed into that? 100%. And also we want to make sure that when you are getting interviewed, you are getting put on podcasts that people, right? These people are, they want you on their show. They want you on their feed. They want you in their article because you are an expert at something. They are backing up what you say you are. And then AI sees this, connects it, like, my gosh, well, this article just said Crissy is a visibility strategist too. So she says she is, it says she is. So okay, we can put that together, that makes sense, right? We can see that this piece of content Crissy put out says she's helped over thousands of, or helped thousands of women get visible. Huh, this article says the same thing. Okay, this is congruent. This makes sense, right? The other thing is owned content. So we got to think about, we talked about social media platforms, but what about the own content? What about the podcast you put out? What about the blog posts that you create? What about the YouTube videos that you're putting out there? Is that owned content, again, very congruent with the social media platforms that you're on? We want them to be saying the same thing. We want all the bios, even though, you know, there's like, 10 characters here, 50 here, and a thousand here. You can typically use depending on what platform you're on. And we want to make sure they're as congruent as possible. Even if you have more words to say the same thing, we want to like condense it and say the same thing. And we want to use these words, all these words, right? And say the same thing. The thing is, is that everyone is trying to hack the AI recommendations, the AI searchability. And the thing is, is that it starts way deeper than that. It's so much deeper than that. And that's what I want you to know going into this year. Yes, it's not easy as I have been going through the process. It actually, it's very simple. but it can be very tedious to go through and change all of these things. We don't think anything of it at the time because visibility expert, visibility strategist are the same thing, right? To a lot of us, but it's not the same thing to a machine. A machine isn't gonna sit there and try to figure it out. The whole purpose of me sharing this with you today is because I want you to not be invisible to AI. I don't want you to be invisible on your page. I don't want you to be invisible on your website. I don't want you to be invisible on your Facebook, TikTok, Instagram, LinkedIn, YouTube channel, whatever your favorite platform is, I don't want you to be invisible there either. And so it really is, are we taking the time to create this congruency across channels to make sure that we are going to be the AI choice? Then there's going to be a lot of competition on this. But the thing is, is that if we start today, we're going to be ahead of the majority of other people. My clients who have really solid SEO are going to be ahead of other people. My clients who have focused on PR and not just social media are gonna be ahead of a lot of other people. However, we get to start today, we get to look at how is our diversification and our visibility, where are we lacking? It's like the will of life, right? Maybe we're only 20 % here, right? But over here, we're like 80%. So, okay, how can I bring the 20 % up a little higher? So I wanna challenge you to look at, search your name, see what's out there about you. Where is there a disconnect? Does it even find you when you go to search? Do you have a Google Knowledge Panel, which is huge in the AI platforms, right? Does AI give a, you know, when you Google and they have the AI summary, does it give a true accurate summary of who you are or does it not know who you are at all? We cannot focus on one channel alone. We cannot focus on social media alone moving forward. Diversification is the name of the game. Social media is not going anywhere, but it cannot be the only place we put our eggs. Our eggs get to be diversified. And that's gonna create more success for you in 2026 and beyond, because you're going to be keeping up and hopefully excelling past where most people are. in the AI game. And it's one of the reasons why Omni has transformed so much because I know this methodology, I know this framework works, and I want you to be recommended, not just in the channels that you're currently on, the social media platforms that you're currently on when people see you on the feed, but I want you to be searchable everywhere in the feed. I want you be searchable on YouTube. I want you to be searchable in Google. I want you to be searchable in AI. It all matters and it's time to make it the focus and really strategize and remember we are not some small little business or at least I hope that's not your goal. I hope your goal is to create something, a legacy, something that grows and evolves and really helps support people in that ripple effect. and what we know that we can do and what we know that we can serve and support and what we know the results are. Where do you need to focus next? And if you don't know, reach out to me, let's schedule a call and let's find out. I'll tell you which program is perfect for you or maybe it's more closer proximity. And we work on this one-on-one and I help you create that diversification in your visibility that you're going to be required to have to truly be visible in 2026 and beyond.