Why Podcasting Is the Most Underused Visibility Tool for Entrepreneurs

If you have been posting consistently and still feel invisible, the problem is not your effort. It is your strategy.

In this episode, Crissy Conner breaks down why podcasting is one of the highest-leverage and most underused visibility tools available to entrepreneurs right now and why social media alone will never get you there.

Find out ways to work with Crissy https://thevisibleceo.com/workwithcrissy

OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you’re ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com 

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Transcript

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So maybe you've been creating social media posts for months and it's not really building authority fast enough. Or you feel, which I believe this is so true, that social media is getting noisier and shorter, and 15 second reels are gonna disappear fast, and your audience is also distracted. So they're not giving you the attention or at least enough attention to allow you to build authority with them, right? And so one of the fastest ways to build visibility. and credibility is starting a podcast. Don't get me wrong, I used to like not think podcasting was a form of visibility, but it so is. You don't need millions of listeners A podcast gives you a place that your audience can find you and spend more time with you while you're driving, folding laundry, walking the dog, going on a walk. Like these are my favorite things to do. And so when I'm listening to podcasts, they have my a hundred percent undivided attention, right? Because I'm doing something that doesn't like walking, that doesn't take any thought process or driving. It takes a little thought process, don't get me wrong. But when I launched mine, it was not only for attracting clients, but I also attracted speaking opportunities and other podcast guesting opportunities. And so it was a win-win because visibility in any form breeds more visibility if you let it. And when I started mine, people who had never commented on my post, like I had someone from Spain reach out to me and said, Where's your podcast today? It was late, it wasn't posted at the normal time. And she let me know that she listens to so many of my episodes. Again, an opportunity because people can listen to you all over the freaking world, right? And so you are just missing out on a gold mine if you are not adding podcasting into your visibility strategy. Okay. So in this episode, I'm gonna share why podcasting is one of the most underused visibility tools and how to leverage it to attract your ideal clients. So quick story. When I started my podcast, I started it as a daily podcast. I started it as I was playing around. I started it as an opportunity to kind of document a goal that I was going after. And it was an opportunity for me to be more candid, to record from my car, to if something juicy like popped in my head that I wanted to share with my audience while I was walking around the grocery store, was able to do it from anywhere. It really took no extra Time. It took no extra equipment. I mean, yes, now I have all the equipment, but when I started, I didn't. I'm over 600 episodes now, right? Listeners became clients, guests became collaborators, and it was truly a win-win. I honestly thought podcasts weren't going to convert at the beginning. And um, especially as well's video, but I found a podcast and I binged eight of this person's episodes. I think that's all there were at the time. It was a new podcast. I went and found her on social media, binged her content there, spent $4,000 with her, and boom. All because she had a podcast that was searchable for the topic that I was searching for at that time. This is the this is the game changer. This is where you're missing. Because you can show up on somebody's feed, but when you're searchable and you have a long term content strategy, it changes the game, my friend. Okay. So, unlike reels, people listen in on moments they're not scrolling. So, when I go to find a podcast, I'm sure you're like this too. Maybe you're looking for a specific topic. Maybe you follow a show that you've already listened to, right? So you get more attention and a deeper opportunity for connection, meaning they feel like they know you. It's that parasocial opportunity, even through your voice. Yes, of course, you can have a video podcast, but we're talking specifically about an audio podcast here. So reels can be distractions. Or dopamine hits for people and they do not last. Whereas a podcast, you can teach them something, you can share a story, you become very, very memorable, right? Episodes can you can rank in podcast apps, you could be searched through Google to find your topics. Even AI can answer with podcast links. AI is not is not answering with real links for me. Or TikTok links for me. YouTube, yes. Podcast, yes. Okay. Every episode is an opportunity to practice using your voice. You feel like you're a bad speaker or you don't do very well speaking on video, start with podcasting. You will get so much better. You'll be speaking more with clarity, more with confidence, more with influence, right? The more you speak, the stronger your personal brand voice becomes. And again, you will say things, you will repeat yourself, and people will. will remember the things that you say even more so. When we look at evergreen content, right? So long term marketing strategies like YouTube, podcasting, even blog posts, right? They have such a long shelf life. They have such a long searchability life. Whereas short form content is maybe a forty eight hour shelf life unless it goes viral, right? And that's pretty much for any type of content that you're putting on Facebook, Instagram, potentially LinkedIn and TikTok. Right. And the other thing I love about podcasting is when you have guests come on, it's an opportunity to learn about somebody else, to get to know somebody else, to expand your reach, because they're going to share it with their audience. Those guests can turn into clients, and I've seen it happen. And it also builds authority by association. Again, there is many visibility strategies. And I think that we get to have a diversified visibility strategy overall. However, podcasting can be a very big Part of that, okay? So I did a stat and on average a day, people listen to about an hour and 45 minutes of podcasts a day, on average. That's huge. Undivided like there, you get their undivided attention, they're listening, right? So reminder that podcasting isn't just about talking, it's about creating a long-form connection that sometimes social media can't touch. And it gives you a longer and more meaningful connection with less noise and distraction than social media can give you. I'm six over six hundred episodes in. All I have done with my podcast is evolve, evolve, evolve, evolve, evolve. It just gets better. And if people want to go hear what baby Chrissy sounds like, they can do that. They can go back to the beginning of the episodes and hear how much I have evolved over the years through that process.